0
Journalism in
the Era of Social Media
Steve Petranik, Hawaii Business magazine
Perri Collins, AZ Big Media
Jared Kuroiwa, ...
Digital-only News Sites
• BuzzFeed: Click bait only?
Digital-only News Sites
• BuzzFeed: Click bait only? News staff of 170 includes
Pulitzer Prize-winner Mark Schoofs. Expanding into
Mumbai, Mexico ...
• BuzzFeed: Click bait only? News staff of 170 includes
Pulitzer Prize-winner Mark Schoofs. Expanding into
Mumbai, Mexico ...
• BuzzFeed: Click bait only? News staff of 170 includes
Pulitzer Prize-winner Mark Schoofs. Expanding into
Mumbai, Mexico ...
• BuzzFeed: Click bait only? News staff of 170 includes
Pulitzer Prize-winner Mark Schoofs. Expanding into
Mumbai, Mexico ...
• BuzzFeed: Click bait only? News staff of 170 includes
Pulitzer Prize-winner Mark Schoofs. Expanding into
Mumbai, Mexico ...
• BuzzFeed: Click bait only? News staff of 170 includes
Pulitzer Prize-winner Mark Schoofs. Expanding into
Mumbai, Mexico ...
• BuzzFeed: Click bait only? News staff of 170 includes
Pulitzer Prize-winner Mark Schoofs. Expanding into
Mumbai, Mexico ...
How Many
Digital Bodies
(In other words, jobs)
How Many
Digital Bodies
(In other words, jobs)
• About 5,000 full-
time professional
jobs at nearly 500
digital news
outle...
How Many
Digital Bodies
(In other words, jobs)
• About 5,000 full-
time professional
jobs at nearly 500
digital news
outle...
How Many
Newspaper
Bodies
(In other words, jobs)
How Many
Newspaper
Bodies
(In other words, jobs)
• Most reporters and editors in the
news business still work for
traditio...
How Many
Newspaper
Bodies
(In other words, jobs)
• Most reporters and editors in the
news business still work for
traditio...
How Many
Newspaper
Bodies
(In other words, jobs)
• Most reporters and editors in the
news business still work for
traditio...
New Players, New Money,
New Approaches
New Players, New Money,
New Approaches
Jeff Bezos
Amazon
Washington Post
New Players, New Money,
New Approaches
Jeff Bezos
Amazon
Washington Post
John Henry
Investing, Boston
Red Sox
Boston Globe
New Players, New Money,
New Approaches
Jeff Bezos
Amazon
Washington Post
John Henry
Investing, Boston
Red Sox
Boston Globe...
Not Just Big Players
• 80 members in the Investigative News Network
Follow the
Money
Follow the
Money
News: $65 billion a year
in revenue in U.S.
Follow the
Money
News: $65 billion a year
in revenue in U.S.
Video games: $93
billion a year globally.
Follow the
Money
News: $65 billion a year
in revenue in U.S.
Video games: $93
billion a year.
Google: $58 billion a
year.
Follow the
Money
News: $65 billion a year
in revenue in U.S.
Video games: $93
billion a year.
Google: $58 billion a
year.
Social Media and News
Social Media and News
• 50% of social network users share or repost
news stories, images or videos
Social Media and News
• 50% of social network users share or repost
news stories, images or videos
• 46% discuss news issu...
Social Media and News
• 50% of social network users share or repost
news stories, images or videos
• 46% discuss news issu...
Social Media and News
• 50% of social network users share or repost
news stories, images or videos
• 46% discuss news issu...
How Many Users
Getting News on Facebook
How Engaged?
• Visitors who come to a news site through
Facebook or search display have far lower
engagement with that out...
Who is active?
Percentage of users for each site
Who is active?
Percentage of users for each site
Who is active?
Percentage of users for each site
Who is active?
Percentage of users for each site
Who is active?
Percentage of users for each site
Steve Petranik's SPJ social media talk march 2014
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Steve Petranik's SPJ social media talk march 2014

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Steve Petranik's presentation at SPJ Regional's "Wave" conference at University of Hawaii at Manoa. March 2014. Petranik moderated a panel on social media in journalism.

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Transcript of "Steve Petranik's SPJ social media talk march 2014"

  1. 1. Journalism in the Era of Social Media Steve Petranik, Hawaii Business magazine Perri Collins, AZ Big Media Jared Kuroiwa, KHON2 John Temple, John S Knight Journalism Fellowships Gene Park, Honolulu Civil Beat Info from Pew State of the Media report
  2. 2. Digital-only News Sites
  3. 3. • BuzzFeed: Click bait only? Digital-only News Sites
  4. 4. • BuzzFeed: Click bait only? News staff of 170 includes Pulitzer Prize-winner Mark Schoofs. Expanding into Mumbai, Mexico City, Berlin and Tokyo. Digital-only News Sites
  5. 5. • BuzzFeed: Click bait only? News staff of 170 includes Pulitzer Prize-winner Mark Schoofs. Expanding into Mumbai, Mexico City, Berlin and Tokyo. • Mashable: Seriously? Digital-only News Sites
  6. 6. • BuzzFeed: Click bait only? News staff of 170 includes Pulitzer Prize-winner Mark Schoofs. Expanding into Mumbai, Mexico City, Berlin and Tokyo. • Mashable: Seriously? News staff of 70, including former New York Times assistant managing editor Jim Roberts as chief content officer. Digital-only News Sites
  7. 7. • BuzzFeed: Click bait only? News staff of 170 includes Pulitzer Prize-winner Mark Schoofs. Expanding into Mumbai, Mexico City, Berlin and Tokyo. • Mashable: Seriously? News staff of 70, including former New York Times assistant managing editor Jim Roberts as chief content officer. • Huffington Post: Just America? Digital-only News Sites
  8. 8. • BuzzFeed: Click bait only? News staff of 170 includes Pulitzer Prize-winner Mark Schoofs. Expanding into Mumbai, Mexico City, Berlin and Tokyo. • Mashable: Seriously? News staff of 70, including former New York Times assistant managing editor Jim Roberts as chief content officer. • Huffington Post: Just America? Already in 11 countries; hopes to grow to 15 this year. Digital-only News Sites
  9. 9. • BuzzFeed: Click bait only? News staff of 170 includes Pulitzer Prize-winner Mark Schoofs. Expanding into Mumbai, Mexico City, Berlin and Tokyo. • Mashable: Seriously? News staff of 70, including former New York Times assistant managing editor Jim Roberts as chief content officer. • Huffington Post: Just America? Already in 11 countries; hopes to grow to 15 this year. • Quartz: Never heard of it? Digital-only News Sites
  10. 10. • BuzzFeed: Click bait only? News staff of 170 includes Pulitzer Prize-winner Mark Schoofs. Expanding into Mumbai, Mexico City, Berlin and Tokyo. • Mashable: Seriously? News staff of 70, including former New York Times assistant managing editor Jim Roberts as chief content officer. • Huffington Post: Just America? Already in 11 countries; hopes to grow to 15 this year. • Quartz: Never heard of it? Business/economics site is just two years old but has reporters in London, Bangkok and Hong Kong. Digital-only News Sites
  11. 11. How Many Digital Bodies (In other words, jobs)
  12. 12. How Many Digital Bodies (In other words, jobs) • About 5,000 full- time professional jobs at nearly 500 digital news outlets, most of which were created in the past half dozen years.
  13. 13. How Many Digital Bodies (In other words, jobs) • About 5,000 full- time professional jobs at nearly 500 digital news outlets, most of which were created in the past half dozen years.
  14. 14. How Many Newspaper Bodies (In other words, jobs)
  15. 15. How Many Newspaper Bodies (In other words, jobs) • Most reporters and editors in the news business still work for traditional newspapers.
  16. 16. How Many Newspaper Bodies (In other words, jobs) • Most reporters and editors in the news business still work for traditional newspapers. • From 2003 to 2012, 16,200 full- time newspaper newsroom jobs were lost.
  17. 17. How Many Newspaper Bodies (In other words, jobs) • Most reporters and editors in the news business still work for traditional newspapers. • From 2003 to 2012, 16,200 full- time newspaper newsroom jobs were lost. • Still declining: Jobs down another 6.4% in 2012.
  18. 18. New Players, New Money, New Approaches
  19. 19. New Players, New Money, New Approaches Jeff Bezos Amazon Washington Post
  20. 20. New Players, New Money, New Approaches Jeff Bezos Amazon Washington Post John Henry Investing, Boston Red Sox Boston Globe
  21. 21. New Players, New Money, New Approaches Jeff Bezos Amazon Washington Post John Henry Investing, Boston Red Sox Boston Globe Pierre Omidyar eBay Honolulu Civil Beat First Look Media
  22. 22. Not Just Big Players • 80 members in the Investigative News Network
  23. 23. Follow the Money
  24. 24. Follow the Money News: $65 billion a year in revenue in U.S.
  25. 25. Follow the Money News: $65 billion a year in revenue in U.S. Video games: $93 billion a year globally.
  26. 26. Follow the Money News: $65 billion a year in revenue in U.S. Video games: $93 billion a year. Google: $58 billion a year.
  27. 27. Follow the Money News: $65 billion a year in revenue in U.S. Video games: $93 billion a year. Google: $58 billion a year.
  28. 28. Social Media and News
  29. 29. Social Media and News • 50% of social network users share or repost news stories, images or videos
  30. 30. Social Media and News • 50% of social network users share or repost news stories, images or videos • 46% discuss news issues or events on social network sites.
  31. 31. Social Media and News • 50% of social network users share or repost news stories, images or videos • 46% discuss news issues or events on social network sites. • Roughly 1-in-10 social network users have posted news videos they took themselves.
  32. 32. Social Media and News • 50% of social network users share or repost news stories, images or videos • 46% discuss news issues or events on social network sites. • Roughly 1-in-10 social network users have posted news videos they took themselves. • 11% of all online news consumers have submitted their own content
  33. 33. How Many Users
  34. 34. Getting News on Facebook
  35. 35. How Engaged? • Visitors who come to a news site through Facebook or search display have far lower engagement with that outlet than those who come to that news website directly.
  36. 36. Who is active? Percentage of users for each site
  37. 37. Who is active? Percentage of users for each site
  38. 38. Who is active? Percentage of users for each site
  39. 39. Who is active? Percentage of users for each site
  40. 40. Who is active? Percentage of users for each site
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