Steve Petranik's SPJ social media talk march 2014
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Steve Petranik's SPJ social media talk march 2014

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Steve Petranik's presentation at SPJ Regional's "Wave" conference at University of Hawaii at Manoa. March 2014. Petranik moderated a panel on social media in journalism.

Steve Petranik's presentation at SPJ Regional's "Wave" conference at University of Hawaii at Manoa. March 2014. Petranik moderated a panel on social media in journalism.

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Steve Petranik's SPJ social media talk march 2014 Steve Petranik's SPJ social media talk march 2014 Presentation Transcript

  • Journalism in the Era of Social Media Steve Petranik, Hawaii Business magazine Perri Collins, AZ Big Media Jared Kuroiwa, KHON2 John Temple, John S Knight Journalism Fellowships Gene Park, Honolulu Civil Beat Info from Pew State of the Media report
  • Digital-only News Sites
  • • BuzzFeed: Click bait only? Digital-only News Sites
  • • BuzzFeed: Click bait only? News staff of 170 includes Pulitzer Prize-winner Mark Schoofs. Expanding into Mumbai, Mexico City, Berlin and Tokyo. Digital-only News Sites
  • • BuzzFeed: Click bait only? News staff of 170 includes Pulitzer Prize-winner Mark Schoofs. Expanding into Mumbai, Mexico City, Berlin and Tokyo. • Mashable: Seriously? Digital-only News Sites
  • • BuzzFeed: Click bait only? News staff of 170 includes Pulitzer Prize-winner Mark Schoofs. Expanding into Mumbai, Mexico City, Berlin and Tokyo. • Mashable: Seriously? News staff of 70, including former New York Times assistant managing editor Jim Roberts as chief content officer. Digital-only News Sites
  • • BuzzFeed: Click bait only? News staff of 170 includes Pulitzer Prize-winner Mark Schoofs. Expanding into Mumbai, Mexico City, Berlin and Tokyo. • Mashable: Seriously? News staff of 70, including former New York Times assistant managing editor Jim Roberts as chief content officer. • Huffington Post: Just America? Digital-only News Sites
  • • BuzzFeed: Click bait only? News staff of 170 includes Pulitzer Prize-winner Mark Schoofs. Expanding into Mumbai, Mexico City, Berlin and Tokyo. • Mashable: Seriously? News staff of 70, including former New York Times assistant managing editor Jim Roberts as chief content officer. • Huffington Post: Just America? Already in 11 countries; hopes to grow to 15 this year. Digital-only News Sites
  • • BuzzFeed: Click bait only? News staff of 170 includes Pulitzer Prize-winner Mark Schoofs. Expanding into Mumbai, Mexico City, Berlin and Tokyo. • Mashable: Seriously? News staff of 70, including former New York Times assistant managing editor Jim Roberts as chief content officer. • Huffington Post: Just America? Already in 11 countries; hopes to grow to 15 this year. • Quartz: Never heard of it? Digital-only News Sites
  • • BuzzFeed: Click bait only? News staff of 170 includes Pulitzer Prize-winner Mark Schoofs. Expanding into Mumbai, Mexico City, Berlin and Tokyo. • Mashable: Seriously? News staff of 70, including former New York Times assistant managing editor Jim Roberts as chief content officer. • Huffington Post: Just America? Already in 11 countries; hopes to grow to 15 this year. • Quartz: Never heard of it? Business/economics site is just two years old but has reporters in London, Bangkok and Hong Kong. Digital-only News Sites
  • How Many Digital Bodies (In other words, jobs)
  • How Many Digital Bodies (In other words, jobs) • About 5,000 full- time professional jobs at nearly 500 digital news outlets, most of which were created in the past half dozen years.
  • How Many Digital Bodies (In other words, jobs) • About 5,000 full- time professional jobs at nearly 500 digital news outlets, most of which were created in the past half dozen years.
  • How Many Newspaper Bodies (In other words, jobs)
  • How Many Newspaper Bodies (In other words, jobs) • Most reporters and editors in the news business still work for traditional newspapers.
  • How Many Newspaper Bodies (In other words, jobs) • Most reporters and editors in the news business still work for traditional newspapers. • From 2003 to 2012, 16,200 full- time newspaper newsroom jobs were lost.
  • How Many Newspaper Bodies (In other words, jobs) • Most reporters and editors in the news business still work for traditional newspapers. • From 2003 to 2012, 16,200 full- time newspaper newsroom jobs were lost. • Still declining: Jobs down another 6.4% in 2012.
  • New Players, New Money, New Approaches
  • New Players, New Money, New Approaches Jeff Bezos Amazon Washington Post
  • New Players, New Money, New Approaches Jeff Bezos Amazon Washington Post John Henry Investing, Boston Red Sox Boston Globe
  • New Players, New Money, New Approaches Jeff Bezos Amazon Washington Post John Henry Investing, Boston Red Sox Boston Globe Pierre Omidyar eBay Honolulu Civil Beat First Look Media
  • Not Just Big Players • 80 members in the Investigative News Network
  • Follow the Money
  • Follow the Money News: $65 billion a year in revenue in U.S.
  • Follow the Money News: $65 billion a year in revenue in U.S. Video games: $93 billion a year globally.
  • Follow the Money News: $65 billion a year in revenue in U.S. Video games: $93 billion a year. Google: $58 billion a year.
  • Follow the Money News: $65 billion a year in revenue in U.S. Video games: $93 billion a year. Google: $58 billion a year.
  • Social Media and News
  • Social Media and News • 50% of social network users share or repost news stories, images or videos
  • Social Media and News • 50% of social network users share or repost news stories, images or videos • 46% discuss news issues or events on social network sites.
  • Social Media and News • 50% of social network users share or repost news stories, images or videos • 46% discuss news issues or events on social network sites. • Roughly 1-in-10 social network users have posted news videos they took themselves.
  • Social Media and News • 50% of social network users share or repost news stories, images or videos • 46% discuss news issues or events on social network sites. • Roughly 1-in-10 social network users have posted news videos they took themselves. • 11% of all online news consumers have submitted their own content
  • How Many Users
  • Getting News on Facebook
  • How Engaged? • Visitors who come to a news site through Facebook or search display have far lower engagement with that outlet than those who come to that news website directly.
  • Who is active? Percentage of users for each site
  • Who is active? Percentage of users for each site
  • Who is active? Percentage of users for each site
  • Who is active? Percentage of users for each site
  • Who is active? Percentage of users for each site