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Listing and Marketing Consultation“Helping Families Reach Their Goals”________________________Deidre M. AveryRealtor<br />
Understanding The Principles<br /><ul><li> KELLER WILLIAMS®
 Consultant Vs. Agent
 Key Objectives
 Sources of Buyers
 Marketing
 Controlling Factors
Preparing for the Offer
Processing the Sale
 Pricing Factors</li></ul>To Keller Williams Website<br />
About KELLER WILLIAMS® Realty<br /><ul><li>Founded in Austin, Texas, on October 18, 1983.
KELLER WILLIAMS® Realty laid the foundation for agents to become real estate business people.
Mo Anderson owned the #3 franchise in the largest real estate company in the world.
Gary Keller was chosen by Realtors across the U.S. as one of five of  the “Most Admired” REALTORS® in the nation.</li></ul...
 74,000+ real estate consultants.
 175+ offices in the U.S. and Canada.
 3th largest real estate company in North America.
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2009 Listing Presentation

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Transcript of "2009 Listing Presentation"

  1. 1. Listing and Marketing Consultation“Helping Families Reach Their Goals”________________________Deidre M. AveryRealtor<br />
  2. 2. Understanding The Principles<br /><ul><li> KELLER WILLIAMS®
  3. 3. Consultant Vs. Agent
  4. 4. Key Objectives
  5. 5. Sources of Buyers
  6. 6. Marketing
  7. 7. Controlling Factors
  8. 8. Preparing for the Offer
  9. 9. Processing the Sale
  10. 10. Pricing Factors</li></ul>To Keller Williams Website<br />
  11. 11. About KELLER WILLIAMS® Realty<br /><ul><li>Founded in Austin, Texas, on October 18, 1983.
  12. 12. KELLER WILLIAMS® Realty laid the foundation for agents to become real estate business people.
  13. 13. Mo Anderson owned the #3 franchise in the largest real estate company in the world.
  14. 14. Gary Keller was chosen by Realtors across the U.S. as one of five of the “Most Admired” REALTORS® in the nation.</li></ul>KELLER WILLIAMS® FACTS:<br /><ul><li> “Most Innovative Real Estate Company” — Inman News.
  15. 15. 74,000+ real estate consultants.
  16. 16. 175+ offices in the U.S. and Canada.
  17. 17. 3th largest real estate company in North America.
  18. 18. “Number 1 in customer satisfaction” – JD Powers 2008
  19. 19. Excellence in real estate consultation training.</li></ul>Gary Keller<br />Chairman Of The Board<br />Mo AndersonPresident & CEO<br />
  20. 20. The KELLER WILLIAMS® Culture<br />Win-Win — or no deal<br />Integrity — do the right thing<br />Commitment — in all things<br />Communication — seek first to understand<br />Creativity — ideas before results<br />Customers — always come first<br />Teamwork — together everyone achieves more<br />Trust — starts with honesty <br />Success — results through people<br />
  21. 21. Our Office<br />Address: 542 Lewis Road Limerick, PA 19468<br />Phone: 610-792-5900 <br />Fax: 610-792-8131<br />URL/Website: www.kwrealtygroup.com<br />Year Opened:1995<br />Broker: TereseBrittinghamTeam Leader: Dana De-luzioMariani<br />Brief Bio of MC: Our new 30,000 square foot building is conveniently located off the 422 corridor. Our new office space allows us to offer mortgage, settlement, and inspection services with personal care and outstanding results for our clients.<br />
  22. 22. Consultant Vs. Agent<br />Fiduciary (Consultant)<br /><ul><li>Advises and Consults
  23. 23. Educates and Guides
  24. 24. Involved in Decision Process
  25. 25. Uses Judgment and Experience
  26. 26. Irreplaceable
  27. 27. Highly Compensated</li></ul>Functionary (Agent)<br /><ul><li>Delivers Information
  28. 28. Tells and Sells
  29. 29. Stays out of Process
  30. 30. Follows the Rules and Procedures
  31. 31. Replaceable
  32. 32. Minimally Paid</li></ul>To Keller Williams Website<br />
  33. 33. Marketing Plan<br /><ul><li>Targeted Advertising
  34. 34. To the public
  35. 35. To the REALTOR® community
  36. 36. KELLER WILLIAMS® Professional Real Estate Consultants
  37. 37. Office Tours
  38. 38. MLS Area Tours
  39. 39. REALTOR® Open Houses
  40. 40. Yard Signs
  41. 41. Highly recognized
  42. 42. Calls come from our signs
  43. 43. Agent/Client Marketing Action Plan
  44. 44. Multiple Internet Web Sites
  45. 45. MLS
  46. 46. HomesByAuction.com
  47. 47. Realtor.com
  48. 48. Local/International Internet Sites</li></li></ul><li>Marketing Your Home<br />Our Respective Duties<br />Agent<br />Client<br /><ul><li>Input your listing to MLS.
  49. 49. Install nationally recognized sign.
  50. 50. Provide information fliers.
  51. 51. Pricing Guidance.
  52. 52. Prepare Advertising.
  53. 53. Hold Broker Open House.
  54. 54. Give Feedback on showings.
  55. 55. Review contracts and represent you in negotiations.
  56. 56. Guidance in staging your property.
  57. 57. Complete all repairs and cleaning.
  58. 58. “Stage” your home to be appealing.
  59. 59. Hide valuables (also prescriptions).
  60. 60. Keep marketing information out for prospective buyers.
  61. 61. Call me if information is depleted.
  62. 62. Leave premises for showings.
  63. 63. Call me with any questions.
  64. 64. Refer friends and acquaintances who might be interested in your property.
  65. 65. Refuse to discuss terms with prospective buyers or their agents.</li></li></ul><li>What You Do & Don’t Control<br />Seller Controls:<br /><ul><li>Property Condition
  66. 66. Availability for Showing
  67. 67. Price
  68. 68. Home Warranty</li></ul>Seller Doesn’t Control:<br /><ul><li>Competition
  69. 69. Buyer’s or Seller’s Market
  70. 70. Interest Rates
  71. 71. When The Perfect Buyer Walks Thru Door</li></li></ul><li>Home Warranty Plans<br />Home warranty plans go a long way to alleviate some risks and concerns. For a modest price, the seller can provide to the buyer a one year warranty covering specified heating, plumbing, electrical, water heater or appliance breakdowns. Coverage under most plans commences at closing. In all cases, there are important limitations and exclusions (example: appliances/systems must be operative at commencement of coverage).<br />
  72. 72. Selling Price Vs. Timing<br />A<br />C<br />T<br />I<br />V<br />I<br />T<br />Y<br /> 1 2 3 4 5 6 7 8<br />WEEKS ON MARKET<br /><ul><li>Timing is extremely important in the real estate market.
  73. 73. A property attracts the most activity from the real estate community and potential buyers when it is first listed.
  74. 74. It has the greatest opportunity to sell when it is new on the market.</li></li></ul><li>Preparing For The Offer<br />In slow economic times, offers to purchase routinely come in “low” whereas in healthy economic times, offers are closer to the asking price. Do not be offended by any offer received. Be offended by buyers who tour your property and don’t submit an offer.<br /><ul><li>ACCEPTANCE. Signed by all parties, dated, delivered… congratulations, you’re on your way to having your property sold!
  75. 75. REJECTION. Unconditional… unfortunately, your home is still on the market.
  76. 76. COUNTER OFFER. Any change to the contract constitutes a counter offer. You are now in the renegotiation stage.
  77. 77. NO ACTION. Equals rejection. Your home is still on the market. </li></li></ul><li>GRAPHICS<br />OFFICE TOUR<br />MLS COMPUTER<br />MLS MEMBERS<br />NET SHEET<br />COUNTER OFFER<br />EARNEST MONEY<br />Home Selling Process<br />BEGIN<br />PROCESS<br />MARKET RESEARCH<br />LISTING SIGNED<br />OFFICE<br />BROKER’S TOUR<br />MULTIPLE LISTING<br />MLS TOURS<br />CONTACT PROSPECTS<br />SHOWINGS<br />OPEN HOUSE<br />OFFER RECEIVED<br />OFFER<br />CONTRACT ACCEPTED<br />TRANSACTION<br />PROCESSING<br /> INSPECTIONS<br />
  78. 78. Inspections<br />Inspections and potential repairs are the number one reason sales don’t close. Typically, buyers have a certain number of days in which to inspect the property and accept or reject the property based upon these mechanical and structural inspections.<br />SELLER SEES THEIR HOUSE<br />INSPECTOR <br />SEES THE HOUSE<br />BUYER SEES YOUR HOUSE<br />Save Yourself Time, Money and Disappointment — Do Deferred Maintenance Now!<br />
  79. 79. Contract To CloseKeller Williams agents are there<br />TRANSACTION<br />PROCESSING<br />PROCESSING<br />MORTGAGE CO.<br />CREDIT REPORT<br />APPRAISAL<br />REJECTION<br />UNDERWRITING<br />VERIFICATIONS<br />LOAN APPROVAL<br />TITLE CO.<br />ASSEMBLE PAPERS<br />SETTLEMENT<br />HOME SOLD<br />
  80. 80. Pricing Misconceptions<br />It is very important to price your property at competitive market value at the signing of the listing agreement. Historically, your first offer is usually your best offer. <br />WHAT<br />ANOTHER<br />AGENT<br />SAYS<br />WHAT<br />YOUR<br />NEIGHBOR<br />SAYS<br />WHAT<br />YOU <br />PAID<br />WHAT<br />YOU <br />NEED<br />WHAT<br />YOU <br />WANT<br />COST<br />TO REBUILD<br />TODAY<br />Buyers & Sellers Determine Value<br />The value of your property is determined by what a BUYER is willing to pay and a SELLER is willing to accept in today’s market. Buyers make their pricing decision based on comparing your property to other property SOLD in your area. <br />
  81. 81. Local Marketing Tools<br />My marketing publications for your home<br />www.realtor.com<br />TrendMLS<br />www.trulia.org<br />The Real Estate Book<br />www.deidreavery.com<br />www.dajajdhomes.com<br />www.kwrealtygroup.com<br />Welcome Home Newsletter<br />Your agent matters. Before speaking with another agent, please give me a call. <br />I look forward to the opportunity to earn your business.<br />Deidre M. Avery - Realtor484-534-0790 deidre @dajajdhomes.com<br />
  82. 82. About Deidre<br />Insert<br />Your<br />Photo<br />Name: Deidre M. Avery Realtor<br />How to Contact Deidre <br />Office: 610-792-5900 x8200<br />Fax: 610-792-8131<br />Cell: 484-534-0790<br />Email: deidre@dajajdhomes.com<br />Web: www.dajajdhomes.com<br />Associations: Montgomery County Association of Realtors<br /> PA Association of Realtors<br /> National Association of Realtors<br />Community Service: Board of Directors for Non-Profit Child & Family Development Center<br />Family: Married, mother of six, Fulltime Realtor <br />Hobbies: gardening, reading, scrap booking<br />Follow me on twitter – www.twitter.com/deidremichele<br />Your REALTOR®<br />Deidre M. Avery<br />
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