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VMT NT  Valley of Death - 16 april 2010
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VMT NT Valley of Death - 16 april 2010

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  • 1. "... any business enterprise has two - and only these two - basic functions: marketing and innovation"
    (Drucker 1954)
  • 2. Outline
    Introduction
    Current status NT
    Innovation bottlenecks
    Business model’s
  • 3. TOP ltd. - Value based knowledge company
    • 20 persons (>25% growth per year)
    • 4. 60% (fresh-)food producers, 40% equipment manufacturer (OEMs)
    • 5. Shelf-life & quality extension; NPD & NT
    • 6. Private business oriented service provider
    • 7. 50% more value compared to typical CRO’s
  • TOP ltd. - Value based knowledge company
    Food Design
    Process Development
  • 8. TOP ltd. - Value based knowledge company
    Food Design
    Process Development
  • 9. TOP ltd. - Value based knowledge company
    Food Design
    Process Development
  • 10. Outline
    Introduction
    Current status NT
    Innovation bottlenecks
    Business model’s
  • 11. Status NT
    Pascalisation (HPP) PEF
    MAP/EMAP RF / MW
    Phage Cold Plasma
    Nano-technology
  • 12. Status NT
    Pascalisation (HPP) PEF
    MAP/EMAP RF / MW
    Phage Cold Plasma
    Nano-technology
  • 13. Pascalisation
    >200 production lines Worldwide
    2x suppliers : Avure & NC-Hyperbaric
    250 – 3000 kg per hour @ €0,10 - 0,35 / kg
    600 k€ - 2.000 k€ investment
    3# production lines in Benelux (since 2008)
  • 14. Pascalisation– Maple Lodge (N-A)
  • 15. Pascalisation–Garten Fresh Gourmet (N-A)
  • 16. Pascalisation–Ifantis (Europe)
  • 17.
  • 18. Pascalisation–FruityLine (Europe)
  • 19. Status NT
    Pascalisation (HPP) PEF
    MAP/EMAP RF / MW
    Phage Cold Plasma
    Nano-technology
  • 20. EMAP since 2004
  • 21. EMAP since 2010
    EMAP
  • 22. Status NT
    Pascalisation (HPP) PEF
    MAP/EMAP RF / MW
    Phage Cold Plasma
    Nano-technology
  • 23. Phage – GRAS since 2006
  • 24. Status NT
    Pascalisation (HPP) PEF
    MAP/EMAP RF / MW
    Phage Cold Plasma
    Nano-technology
  • 25. Cold Plasma
    Alternatief voor: UV, EW, Ozon, …
  • 26. Status NT
    Pascalisation (HPP) PEF
    MAP/EMAP RF / MW
    Phage Cold Plasma
    Nano-technology
  • 27. RF heating @ 1500 kg per hour
  • 28. Status NT
    Pascalisation (HPP) PEF
    MAP/EMAP RF / MW
    Phage Cold Plasma
    Nano-technology
  • 29. Industrial PEF System (USA)
    Secondgeneration PEF technologyalmostavailable at low temperatures
  • 30. Status NT
    Pascalisation (HPP) PEF
    MAP/EMAP RF / MW
    Phage Cold Plasma
    Nano-technology
  • 31. Outline
    Introduction
    Current status NT
    Innovation bottlenecks
    Business model’s
  • 32. The innovation bottlenecks
    ?
    Business Opportunities
    Novel technologies
  • 33. Innovation bottlenecks
    Chicken and the egg problem
    Don’t focus on your current technology
    Knowledge is useful, entrepreneurial spirit key
    Subsidies only support innovations financially
    Crossing the chasm
    Blue ocean strategy
    Cultural fit
  • 34. Innovation bottlenecks
    Chicken and the egg problem
    Don’t focus on your current technology
    Knowledge is useful, entrepreneurial spirit key
    Subsidies only support innovations financially
    Crossing the chasm
    Blue ocean strategy
    Cultural fit
  • 35. Van idee naar commerciële toepassing
    Development
    Research
    Machinebouw
    (technologie en processen)
    100 - 1000 kg
    1 gr - 1 kg
    0.1 - 10 kg
    1 - 100 kg
    Production
    series
    Sales of technology
    (Industry)
    Laboratory test
    Labscale system
    Pilot scale
    0-serie
    300-3000kE
    150-1500kE
    100-750kE
    40-200kE
    15-50kE
    Marketsurvey
    Marketsurvey
    sales(R&D)
    Sales of Innovative
    foodproducts
    (Industry)
    Product challenge tests
    Laboratory product tests
    Voedselproductie
    (producten en recepten)
    1 gr - 1 kg
    10 kg - 100 kg
    Kip-en-ei : Wie investeert?
  • 36. Innovation bottlenecks
    Chicken and the egg problem
    Don’t focus on your current technology
    Knowledge is useful, entrepreneurial spirit key
    Subsidies only support innovations financially
    Crossing the chasm
    Blue ocean strategy
    Cultural fit
  • 37. Van principe tot een nieuw systeem
    jaar
    2005
    2010
    2015
    2020
    Fundamenteelonderzoek
    Nieuwe principes
    Nieuwe principes
    Toepassings-gericht technologie
    Nieuwe technologie
    Nieuwe technologie
    Nieuwe technologie
    Apparaten-bouw
    Nieuwe Apparatuur
    Nieuwe Apparatuur
    Nieuwe Apparatuur
    ProcesontwerpOntwikkelingtoepassen
    Nieuw proces
    Nieuw proces
    Nieuw proces
    Systeem-oplossing
    Nieuw systeem
    Nieuw systeem
    Nieuw systeem
  • 38. Innovation bottlenecks
    Chicken and the egg problem
    Don’t focus on your current technology
    Knowledge is useful, entrepreneurial spirit key
    Subsidies only support innovations financially
    Crossing the chasm
    Blue ocean strategy
    Cultural fit
  • 39. From research to innovation

    Innovation
    Development
    Production
    Sales
    Market (perspective)
    Research
    Engineering
    Costs of input (hr)
    Design
    Methods & procedures
  • 40. A warning to industry : you want development!
    R &D: Industry
    R&D: University & CRO
  • 41. Innovation bottlenecks
    Chicken and the egg problem
    Don’t focus on your current technology
    Knowledge is useful, entrepreneurial spirit key
    Subsidies only support innovations financially
    Crossing the chasm
    Blue ocean strategy
    Cultural fit
  • 42. Productontwikkeling & Ondernemersrisico
    90%
    Risico
    Subsidie
    4000 kE
    65%
    40%
    2000 kE
    25%
    =
    500-5000 kE
    kosten
    Fundamenteel
    Toegepast Industrieel
    Demonstratie
    200-800 kE
    Research
    Development
    25-300 kE
  • 43. Innovation bottlenecks
    Chicken and the egg problem
    Don’t focus on your current technology
    Knowledge is useful, entrepreneurial spirit key
    Subsidies only support innovations financially
    Crossing the chasm
    Blue ocean strategy
    Cultural fit
  • 44. Technologysuppliers – crossing the chasm
  • 45. Innovation bottlenecks
    Chicken and the egg problem
    Don’t focus on your current technology
    Knowledge is useful, entrepreneurial spirit key
    Subsidies only support innovations financially
    Crossing the chasm
    Blue ocean strategy
    Cultural fit
  • 46.
  • 47. Some examples of “neue kombinationen”
    Fresh(cut) andlongershelf-life (mild preservation)
    Low CO2andexoticfoods
    Fresh(cut) andA-brand
    Multinationals andchilledfoodchains
    Outsourcing design and R&D andcreatinginternalvalue
    Foodtechnologyandcreativity (food design) & sales
    Individualproductsandmassproduction
  • 48. Innovation bottlenecks
    Chicken and the egg problem
    Don’t focus on your current technology
    Knowledge is useful, entrepreneurial spirit key
    Subsidies only support innovations financially
    Crossing the chasm
    Blue ocean strategy
    Cultural fit
  • 49. Objectives and requirements process design
  • 50. Outline
    Introduction
    Current status NT
    Innovation bottlenecks
    Business models
  • 51. Business Models
    Sell products or ingredients
    Sell equipment
    Sell research capacity
    Innovation as services
    Toll manufacturing
    Licensing of new concepts
    Finance and maintain equipment
    Joint ventures (share risk)
    Promote the technology (logo)
  • 52. wdeheij.blogspot.com
    twitter.com/deheij
    www.top-bv.nl
    www.slideshare.net/deheij

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