NT and NPD - Start with integrated labjams

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NT and NPD - Start with integrated labjams

  1. 1. Novel (preservation) Technologies How to start with R&D: fully integrated pre-NPD projects to learn and assess NTWouter de HeijCEO TOP b.v.Red, pink, and orange can mix ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
  2. 2. TOP - Value based knowledge company NT Applications (food products) TOP ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
  3. 3. TOP - Value based knowledge company Efficient (lower cost) Cheaper ? (same product) Rarely NT NT Applications (food products) TOP ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
  4. 4. TOP - Value based knowledge company More Value(new markets) NT Better quality More expensive Applications (food products) Positioning! TOP TFA TFA ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
  5. 5. TOP - Value based knowledge company More Value Efficient(new markets) (lower cost) Cheaper ? (same product) Rarely NT NT Better quality More expensive Applications (food products) Positioning! TOP TFA TFA ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
  6. 6. TOP - Value based knowledge company • Small scale experiments • Multi-disciplinary approach • Focus on Novel Product Dev. • Use NT knowledge available • Development i.s.o. research NT • Labjams (www.topfoodlab.nl) Applications (food products) TOP TFA ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
  7. 7. TOP - Value based knowledge company Food technology Marketing & Branding Shelf-Life Communication Food Design . NPD Positioning Food Safety Food Trends & Research “All Natural” www.foodforfood.info ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
  8. 8. TOP - Value based knowledge company• Managing Director & Co-owner of TOP• 25 persons : BSc / MSc / PhD professionals.• Business oriented R&D&I service provider• 60% (fresh-convenience) food producers, 40% equipment manufacturers (OEMs)• Novel technology @ industry scale• „Real‟ food applications & Introduction‟s ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
  9. 9. TOP - Value based knowledge company WUR NIZO TOP b.v.Public & Basic Research Private R&D Private R&D&IJuniors Mixed Only seniorsPublications + Report Prototype + Report IP, 0-serie, pre-launch6000 FTE 150 FTE 25 FTE + 50 FTE135-199 euro/hr 135-165 euro/hr 110-130 euro/hrOnly labs Also pilot-plant Small factories Fresh Convenience Double Secrecy ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
  10. 10. TOP - Value based knowledge company• Food Design• Process Development• Innovation Management ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
  11. 11. TOP - Value based knowledge company ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
  12. 12. TOP - Value based knowledge company ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
  13. 13. Summary - The whole AMAP concept RR O2 transmission 2 1 Just do it! 3 Produce packed in tailor madelaserperforated film Laser with OTR control ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
  14. 14. TOP - Value based knowledge company Cheaper ? (same product) Rarely NT ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
  15. 15. TOP - Value based knowledge company Mark Bittman (The New York Times) : “Finally, Fake Chicken Worth Eating” ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
  16. 16. TOP - Value based knowledge company ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
  17. 17. How new preservation will change the industry >> 2 months Longer shelf-life: Quality Pascalisatie Taste Health PurePulse Nutrition < 10 daysAMAP & PermaChill Shelf Life (days or months) ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
  18. 18. How new preservation will change the industry >> 2 months Quality Better Quality Taste PATS Health Nutrition < 10 days RF-inpack IQD / mild drying …… Shelf Life (days or months) ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
  19. 19. TOP - Value based knowledge company www.topwiki.nl ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
  20. 20. Partners – PP with Pascalisation (e.g. tolling) ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
  21. 21. Partners – CWP with PurePulse (PEF 2.0) ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
  22. 22. TOP - Value based knowledge company ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
  23. 23. Food Innovation: single, double, triple innovations Context Product Proces Ingredient Typering innovatie % nu Current none: Roll-out, training, 40% optimalisation Current New Substitution 10% Current Current Process improvement 15% New New Concurrent engineering 5% Current Current Gold digging 5% Current New Innovative substitution 10% New 30% Current Process-product 10% innovation New New New System innovation 5% ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
  24. 24. Food Innovation: single, double, triple innovations Context Product Proces Ingredient Typering innovatie % nu Current none: Roll-out, training, 40% optimalisation Current New Substitution 10% Current Current Process improvement 15% New New Concurrent engineering 5% Current Current Gold digging 5% Current New Innovative substitution 10% New 30% Current Process-product 10% innovation New New New System innovation 5% ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
  25. 25. TOP - Value based knowledge company Food technology Marketing & Branding Shelf-Life Communication Food Design . NPD Positioning Food Safety Food Trends & Research “All Natural” www.foodforfood.info ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
  26. 26. ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
  27. 27. ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
  28. 28. ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
  29. 29. ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012

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