Socialin the consumer space has been growing at an unprecedented pace over the past few years.Social has clearly rewired the way we communicate in our personal lives, and we believe it will have a similar impact on the way people get things done at work. But when you come to think about it, this is similar in a lot of ways to the way other communication tools have evolved, starting in the consumer world and then entering the enterprise, completely redefining the way we work together…
Imagine a world where almost any surface is a digital display and where we buy displays not from the electronics store but the hardware store, much as we would wallpaper today. Imagine not needing blood tests, but simply relying on a contact lens to measure blood-glucose levels.Imagine that as a business meeting finishes, the room (be it physical or digital) sends a summary to all participants with actions, data and a full transcript in their native languages.Imagine shopping online for a new pair of sunglasses, and clicking a button to have a 3D digital replica of them in your hands that you can manipulate and explore before hitting the buy button. It’s fun to dream about what lies just beyond the horizon, but our ability to imagine what comes next has a tendency to fall short of the amazing things that the future actually delivers. The pace of technology change makes accurate prediction even tougher today than it used to be. But our ability to deliver everything we imagined above is a lot closer than you might think. There are always twists and turns that we can’t foresee as unimagined inventions emerge that surprise and delight us. But we can make some educated guesses. We can imagine.And we can dream.
For more than 30 years, digital technology has been delivering tools that have made our lives fuller and richer, but arguably more complex. The technology we dream of promises something much more profound. Today, we’re seeing a technology transformation as computers move from being tools we command to devices that understand us and anticipate our needs. At home: In the near future, almost any surface will be an interactive display that delivers exactly the right information based on your interests, preferences, and location with knowledge and context of the task at hand. Entire walls, your bathroom mirror or the table where you start your morning will be a surface where the latest information will have been curated just for you from the newspapers, TV channel websites, blogs and social networks that you care about. Digital surfaces will “see” as well as display, allowing interaction with any object you place onto it, and you’ll wipe digital content from the surface in the same way you wipe a table clean, ready for the next set of content or person. On the go: Juggling our busy lives and dealing with the unexpected will be much easier. If you’re running late for an evening at the cinema with friends, your smartphone will alert them automatically. Your car will receive information from other cars and sensor-enabled streets, advising you of the best route — and as you arrive at the car park, it will route you to the open space nearest to your friends’ cars. When you leave the cinema your car will already have optimized your route, including a stop for gas and a reminder to collect milk for breakfast. In the classroom: Learning will extend far beyond the walls of a traditional school setting. Kids will learn with new friends from different cultures on the other side of the world. They’ll explore the history of ancient China together through a virtual visit to the terra cotta warriors in Xian, walking among the soldiers of the stoneware army and seeing up close the level of detail that makes each one unique. Electronic textbooks will be automatically updated to always reflect the very latest knowledge, personalized to each child’s capabilities and connected to home entertainment systems and school networks to weave in learning throughout the day. Gaming dynamics like rewards systems and digital companions will keep kids engaged and motivated blurring the lines between homework and play.
Digital technology has fueled an incredible transformation in the workplace, delivering ever-more powerful tools that have increased productivity, streamlined communications, and improved our ability to find and use information. In our information rich world though, we’re drowning in communication overload. What if technology could extend our capabilities and work more on our behalf, cutting down on the deluge of updates and information so we could focus our attention – our most precious resource – on the most important things in our life?A more profound transformation lies ahead as technology begins to understand the context of where we are and what we want to accomplish, while breaking down the boundaries between the physical and virtual worlds. From searching to doing: Today we spend too much of our time at work locating documents and searching for information. In the future, we will create beautiful content using natural user interfaces such as touch, speech and gesture, allowing us to pay more attention to our work and less on the tools we’re using. Imagine that as you sit down to work, all the documents you need appear in the form that is most appropriate for the task before you — and the place where you happen to be working. If you are in your office, for example, information from a previous meeting will clear and your wall will be repopulated with the notes, charts and presentations you need for the task ahead. As you need additional information, data will be automatically collected from private and public sources, then sifted, analyzed and presented in a way that is visually clear and optimized for the device and display you are using. As the amount of digital information explodes, systems will do more of the analysis on our behalf, presenting us with distilled knowledge we can use to get things done, rather than constantly searching, and help us craft rich storytelling narratives that bring our content to life.Digital augmenting the physical: Travel is one of the most costly and time-consuming aspects of business. Soon, you will be able to attend meetings with participants who are thousands of miles away, but whose presence feels as real as if they were sitting in the same room. Language will cease to be a barrier — real-time translation will enable everyone to speak and listen in their native language. When you place a document on a table, it will be instantly digitized and shared, enabling immediate collaboration and annotation among the participants. When you do travel, you’ll check into your hotel as you land with a digital key delivered to your device. Your smartphone will present contextual information to ease your arrival – augmented visual insights on the city, translation of signage, current affairs, weather and the three messages you need to attend to most urgently from the 30 that arrived during your flight. Mobile will mean more than a device: Today, we usually think of mobile in terms of a device but it’s also a verb – to be mobile. The limits of technology currently define our mobile computing experience, forcing us to adapt to the capabilities of the device or gadget we happen to have at hand. Soon, technology will have the power, flexibility and intelligence to adapt to you — location and context will determine the most natural interface for the environment you are in. The direction you’re facing, the speed at which you’re moving, when and where you’re stopping are all powerful clues as to what you might do in the future and will enable technology to anticipate our needs. The notion of “installing an app” to do something will become a thing of the past as search adapts to deliver the right knowledge at the right time given the situation.Your hotel room will recognize you and your devices and will adapt accordingly, connecting to your room’s displays and audio systems — as well as the cloud-based entertainment services to which you subscribe. Those services will follow you, regardless of your location or device, in the same way your business services such as email do today. As you attend meetings and walk around the city, the technology you carry with you will capture what is going on around you, translating in real-time, and enabling you to instantly recall what you saw, heard and said. All of this will all be annotated with additional, contextual information such as reminders of things you did, bills you paid and people you met.
Technology has done more than just deliver new ways to access movies, music and the other entertainment that we already enjoy — it has created entirely new ways to have fun. But what we’ve experienced so far only hints at what will soon become possible. Advances across a broad range of technologies are opening the door to deeply immersive experiences that put you at the very center of the action in ways that we’ve barely been able to imagine in the past. At the game: You’ll be able to attend a soccer match — any soccer match, anywhere in the world — no matter where you happen to be, and experience it from the vantage point of your favorite seat: not just the sights, but the sounds, the sensations and the emotions. When you attend a match in person the device in your hand will be the gateway to comprehensive information about the event. When you point it at a striker you haven’t seen play before, it will instantly recognize him and offer a full choice of real-time stats, videos of his recent goals, and the option to add him to your fantasy soccer team. Video captured by you and others in the crowd will be instantly accessible so you can view any play from every possible angle. You’ll be able to share your commentary and experience with other fans, even if they are not there with you and watch the game at a later date with all that social commentary added to the viewing, on any device in your world. In the game. Until recently, playing a game often meant sitting down in front of a TV and was often a solitary experience. That’s changed dramatically with online gaming across device and the explosion of mobile and casual gaming. That trend is set to continue, though soon what we think of as a game may well be work, or homework or vice versa. Imagine your daily routines, going to the store, taking a run or catching up on the news can all be part of a global game in which you participate. Equally, performing tasks at work can contribute to that same game as you gather point for venues you attend and problems you solve throughout the day. What we once thought of as chores, we’ll soon think of as games. Redefining interactive entertainment: All entertainment will provide the option to dig deeper and explore further. When you say “pause” during a movie, the action will stop and everything on screen will become “clickable” —point to the main character to find out what other movies the actor has appeared in, and to order a pair of sunglasses like the ones he is wearing as a gift for your spouse — in his size, with his current lens prescription. Point to the hotel in the background to find out if they have vacancies and whether your friends have stayed there and recommend the hotel. All this information will help shape your entertainment experiences, and as you pass the cinema the following week, you’ll receive an invite to a private screening taking place of that actor’s next movie. History, context, location and our networks will enable technology to become hyper relevant to us at the moment it’s most useful.
In many ways, the most important change that technology has brought into our lives during the past few decades is the ability to share experiences more easily with others.This is also the most exciting promise of the next generation of technology advances — to forge closer connections with people we care about and create a tighter sense of community with people who share our interests while at the same time, being able to tap in to the collective wisdom of the world and maintain the wonderful serendipity of the webSharing experiences: When you visit a new city, you’ll immediately feel comfortable in an unfamiliar environment as the collective experiences of your friends, combined with their knowledge of your tastes will guide you in a way no guide book ever can. As you wander the streets, digital prompts will appear, suggesting hidden places you’d never find on your own and alerting you to exhibitions that match your interests. Your physical and digital footsteps will merge to create a rich history that you can choose to share with friends as well as services on the web to personalize your future experiences. We are literally building a digital copy of the planet so every physical location will be digitally represented in a rich and interactive manner. Your global community: Until recently, the limits of technology have tended to make our experiences of the digital world more about luck than expertise. In the real world, when we want to know the answer to a question or advice on a topic, we often turn to our friends, or experts. When we go online, we tend to throw that away and rely on a web page – it shouldn’t have to be that way as sometimes the best answer to a question is a person, not a page. In the future, our online experiences will be ones we can have with the rich mix of experts we choose, our friends and the wisdom of crowds guiding us. When you search for a new camera, the results will come with commentary from your knowledgeable friends and experts you’ve acknowledged through your social networks. The serendipity of the web will always be there but so will the reassurance that a friend is three blocks away when you walk in to car dealership to negotiate your new purchase. Preserving memories: Who hasn’t been frustrated by the facts they’ve forgotten, the names they can’t remember, and the movie scenes they can’t quite call up? Digital systems are different — they have far better memories than we do and can capture, store and index anything they can sense. Increasingly, we’ll use these capabilities to capture and log our day-to-day lives, jog our memories, and re-live our experiences. You’ll be able to instantly find the name of the song that you liked so much at your friend’s wedding in Paris three years ago, simply by asking your device. And you’ll be able to relive as much of that experience as you want, from the conversations you had and the sights you saw to the sounds you heard and even the commentary of close friends who weren’t able to attend in person. Asking your living room to “show you all of the photos from the last family vacation” will be a simple request that masks the ability of technology to understand the subtleties and nuances of that statement and projects your photos instantly on to the best surface for viewing.
The truth is that we can already begin to glimpse the answers to many of today’s most perplexing technical questions. In many cases, scientists and researchers have been working for years to tackle the toughest problems in a wide range of technologies, from artificial intelligence to visual recognition, speech, robotics, and much, much more.The result is a series of significant technology trends across a wide range of disciplines that are creating the conditions for rapid progress and change. As these technology trends converge with important social and business trends, it will create the foundation for breakthroughs that will transform the role that technology plays throughout our lives. The computing ecosystem: The notion of what a computer is has changed as we live in a world where previously “unintelligent” objects are gaining intelligence, becoming connected, and joining the ecosystem of computing. We are entering the era of an “Internet of things” in which almost any object can be connected to the Internet and collect data that contributes to a global web of knowledge. Digital devices have gained the ability to sense the world — through cameras, GPS, accelerometers, microphones and many other kinds of sensors. Such sensors are now so cheap that they can be placed wherever the capture of real-time information offers value. Virtually every type of product is becoming part of the computing ecosystem — cars, phones, houses, , cameras, power meters, televisions, roads and even cities. Many of the computers you’ll interact with in the future will be in devices that we don’t think of as computers today. So in effect, computing is becoming invisible.The explosion of data: The immense amount of digital devices in our world is driving an explosion in data. Deep analysis of this vast amount of data is enabling computers to begin to understand the physical world and to behave in a more human way, anticipating our needs and understanding our intentions. Techniques such as machine learning are increasingly important to crunch and gain insight from this so called “big data” and a new profession of data scientists is emerging. Cloud computing: With its massive datacenters, cloud computing will deliver virtually infinite resources, providing the storage capacity and processing power to tackle some of the world’s toughest problems in healthcare, the environment, energy, scientific discovery, and many other fields. This computing power will enable anyone to see patterns in data that can make actionable intelligence more prevalent. A hub for all data and information, it will enable us to capture, store, index, parse and recall as much of our day-to-day lives as we choose to share. It will also provide a platform for orchestrating the flow of information and technology across our lives so that we always have instant access to the tools and information that we need – invisibly, without us ever needing to know what the cloud is, or where it is. Pervasive displays: New display technologies will give rise to displays that are light, portable, flexible and cheap. We’ll carry a screen around with us as easily as we carry a magazine today, and we’ll take for granted the fact that screens are embedded wherever they might be useful —at home, at work, on the move or in public spaces. Ubiquitous connectivity will automatically link our information to those screens when we want to use them, and 3-D display technology will be routine and possible without the need for cumbersome glasses. Advances in contact lens technology will also enable digital projection directly into the eye, opening up an entirely new way to augment our senses. Social computing: This has already changed how we create and maintain our connections with others. But the world of social computing remains highly fragmented — the lack of integration creates frustrating disconnects that are inevitable when we are forced to switch between services and applications to stay up to date. Social computing will undergo a dramatic transformation as technology advances make it possible to weave our social lives more deeply and more seamlessly into every aspect of our digital lives, so that information from our social networks can provide insights to guide us in the real world and online. Today we think of social computing as a destination on the web and increasingly we’ll use it as a source of decision making, with our friends, with experts and with the help of people we don’t know – just as we do in real life. Ubiquitous connectivity: Increasingly we will always be connected to people, information, services and applications without requiring any specific action on our part. Though challenges will remain with bandwidth and global coverage, this increased connectivity will liberate the information that we have created ourselves and unlock any information from any source that might be relevant to where we are and what we are trying to accomplish, bringing everything we need together seamlessly in the form that is most useful. Natural User Interfaces: More natural ways to interact with technology are rapidly emerging — multitouch, voice, vision, gestures and many more. This means that for the first time, computing will adapt to us and demonstrate some degree of “intelligence.” This trend will see computers shift from being tools to helpers — performing tasks on our behalf based on an awareness of the environments we are in and the context of our actions. Ultimately, this will enable computing interfaces that are far more natural and increasingly simple to use. Natural user interfaces will build upon and often require many of the trends mentioned above and this shift will help the next billion people to join the digital revolution as the technology learning curve disappears.
1. The real speed of technology innovation
and how it impacts our business and
CPAAI EMEA Annual Conference: Germany
Peter de Haas – 20-9-2013
91%of organizations expect
to spend on mobile
devices in 2012
expect to use
network apps in
>80%of new apps in
2012 will be distributed/
deployed on clouds
are likely to
invest in BI
from infrastructure to
The strategic focus
in the cloud
in 2012In 2012, mobile
devices will outship
PCs by more than
and generate more
revenue than PCs
for the first time
Social networking will
follow not just people
34%of CIOs say technology as a service
(cloud) will have the most profound
effect on the CIO role in the future
2/3of mobile apps
developed in 2012 will integrate
with analytics offerings
49%of CIOs rank BI as the
top project priority for 2012
4 megatrends dominate this decade
5. Big Data
6. Gartner : Nexus of Forces
compute & storage,
efficiency due to
High upfront costs
for hardware and
PCs and servers for
agility due to
Perpetual license for
OS and application
Order of magnitude
better efficiency and
Pay as you go, and
only for what you
8. Cloud computing taxonomy
Traditional IT IaaS PaaS
11. The Inevitable Questions around Cloud Computing
Is cloud computing secure?
Are Microsoft Online Services secure?
Where is my data?
Who has access to my data ?
What does privacy at Microsoft mean?
Are you using my data to build advertising
What certifications and capabilities does
How does Microsoft support customer
Do I have the right to audit Microsoft?
•Office 365 Privacy Whitepaper (New!)
•Office 365 Security Whitepaper and
•Office 365 Standard Responses to
Request for Information
•Office 365 Information Security
13. Cloud Computing = Growth
14. Big Data
“Big data” is high-volume, -velocity and -variety
information assets that demand cost-
effective, innovative forms of information
processing for enhanced insight and decision
15. The conversation Prism
16. Social in the consumer space
17. Social : Very fast adoption
18. Social adoption : consumer vs business
19. Social Media vs Social Business
20. Trends and Opportunities in the Mobility Market
Source : Accenture
22. 1. Infrastructure
Connecting internal and external
Impact through testing new technologies
The role of the CIO : Different Perspectives
23. Gartner Hypecycle
24. Gartner Hypecycle
25. Forrester Waves
Bron : Forrester Wave: Cloud Strategies Of Online Collaboration Software Vendors, Q3 ’12