What
is
Twi*er
and
Why
should

          you
care?

        Greg
de
Chasteauneuf

  h*p://twi*er.com/degrumpysmurf

First
some
history



          Podcast
publishing
and
aggregaAon





@Jack
         @Biz
             @Noah
        @Flo...
Show
me
the
money

Who
wants
twi*er?

Living
in
a
140
Character
universe

The
traffic

Twi*er
Users'
Loyalty
As
Brief
As

           Their
Posts?


•  100%
Growth
in
March
2009

•  Because
of
Celebrity
Exposur...
Signup

Setup

Web
interface

Some
3 rd
Party
Apps

Twi*er
Speak


•  Tweet

•  @username

•  DM
Me
(D
@degrumpysmurf)

•  Hashtags
#

•  #followfriday

•  RT
(Re‐tweet)

•  ...
TwiteAque*e


•  If
you're
looking
to
lose
followers
parAcipate

   in
long
winded
arguments
&
watch
them
drop

   away
li...
TwiteAque*e
(Cont…)


•  You
really
don't
have
to
thank
every
person

   that
follows
you
publicly

•  10
updates
in
2
min...
Privacy


•  Protect
your
updates?

•  Don't
say
you'll
be
one
place
and
Twit
from

   another!

•  Remember
photos
you
tw...
Think
before
you
post


•  IBM
‐
social
compuAng
guidelines

•  “personally
responsible
for
what
they
publish”

•  “take
a...
Privacy
(Cont…)

CommunicaAng
with
your
clients,

         Twi*er
style

•  Get
to
know
your
clients
be*er

•  Get
insight
into
clients
per...
CommunicaAng
with
your
clients,

     Twi*er
style
(Cont…)

•  Broadcast
to
clients
“Don’t
forget
to
register

   for
@Int...
Ways
to
increase
your
followers


•  Explain
to
your
followers
what
retweeAng
is

•  Fill
out
your
bio

•  As
@garyvee
say...
Ways
to
increase
your
followers


•  Take
pictures.
Pictures
are
heavily
retweeted/
   spread
around
(Flight
1549
has
been...
IS'
Twi*er
plans/ideas


•  Outage
noAficaAons
via
Twi*er

•  @InterneAx09

•  @ISLabs

•  MarkeAng,
press
release
updates
...
#followfriday


•  @degrumpysmurf

•  @jusAnspra*

•  @ian_carpenter

•  @Hillelshrock

•  @interneAx09

•  @ISLabs

•  @g...
Twitter in the workplace
Upcoming SlideShare
Loading in...5
×

Twitter in the workplace

356

Published on

ISLabs presentation to Internet Solutions staff on Twitter and the use of it in a corporate ISP

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
356
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Twitter in the workplace

  1. 1. What
is
Twi*er
and
Why
should
 you
care?
 Greg
de
Chasteauneuf
 h*p://twi*er.com/degrumpysmurf

  2. 2. First
some
history
 Podcast
publishing
and
aggregaAon
 @Jack
 @Biz
 @Noah
 @Florian

  3. 3. Show
me
the
money

  4. 4. Who
wants
twi*er?

  5. 5. Living
in
a
140
Character
universe

  6. 6. The
traffic

  7. 7. Twi*er
Users'
Loyalty
As
Brief
As
 Their
Posts?

 •  100%
Growth
in
March
2009
 •  Because
of
Celebrity
Exposure
 •  Only
40%
returned
aYer
1month
of
use
 •  30%
retenAon
over
12
months
 •  RetenAon
needed
for
sustained
growth
 *
Nielsen

  8. 8. Signup

  9. 9. Setup

  10. 10. Web
interface

  11. 11. Some
3 rd
Party
Apps

  12. 12. Twi*er
Speak
 •  Tweet
 •  @username
 •  DM
Me
(D
@degrumpysmurf)
 •  Hashtags
#
 •  #followfriday
 •  RT
(Re‐tweet)
 •  Tinyurl

  13. 13. TwiteAque*e
 •  If
you're
looking
to
lose
followers
parAcipate
 in
long
winded
arguments
&
watch
them
drop
 away
like
flies
 •  Typing
all
in
caps
STILL
MEANS
YOU
ARE
 YELLING
 •  Please
fill
out
your
profile
before
you
start
 adding
people...please?
Even
your
friends
 might
not
know
your
fancy
new
twi*er
 name...
 *
@twiteAque*e

  14. 14. TwiteAque*e
(Cont…)
 •  You
really
don't
have
to
thank
every
person
 that
follows
you
publicly
 •  10
updates
in
2
minutes
are
8
updates
too
 many
 *
@twiteAque*e

  15. 15. Privacy
 •  Protect
your
updates?
 •  Don't
say
you'll
be
one
place
and
Twit
from
 another!
 •  Remember
photos
you
twit
can
reveal
your
 locaAon
as
well!
 •  Company
secrets
 •  Don’t
insult
clients
/
suppliers
/
your
boss
 •  “Yawn
–
MeeAng
is
so
boarding”

  16. 16. Think
before
you
post
 •  IBM
‐
social
compuAng
guidelines
 •  “personally
responsible
for
what
they
publish”
 •  “take
a
breath
before
hipng
send”
 •  quot;stay
away
from
controversial
topics
that
 aren't
related
to
your
IBM
role”

  17. 17. Privacy
(Cont…)

  18. 18. CommunicaAng
with
your
clients,
 Twi*er
style
 •  Get
to
know
your
clients
be*er
 •  Get
insight
into
clients
personal
life
(without
 being
a
stalker)
 •  Quicker
be*er
access
to
clients
“My
line
to
IS
 is
down
again!”
 •  Get
good
leads
“My
current
ISP
sucks,
Ame
for
 a
new
one”

  19. 19. CommunicaAng
with
your
clients,
 Twi*er
style
(Cont…)
 •  Broadcast
to
clients
“Don’t
forget
to
register
 for
@InterneAx09”
 •  Announcing
new
products,
services
(Business
 Units)
“VoIS
launches
IP
Centrex
today,
DM
me
 for
more
info”
 •  Jouros
love
twi*er,
gives
them
insight
to
 company
(good
and
bad)
 •  Shows
Online
Presence

  20. 20. Ways
to
increase
your
followers
 •  Explain
to
your
followers
what
retweeAng
is
 •  Fill
out
your
bio
 •  As
@garyvee
says,
“link
it
up.”
 •  Tweet
about
your
passions
in
life
and
#hash
 tag
them
 •  Bring
your
twi*er
account
into
the
physical
 world
 *
@kevinrose

  21. 21. Ways
to
increase
your
followers
 •  Take
pictures.
Pictures
are
heavily
retweeted/ spread
around
(Flight
1549
has
been
viewed
 350,000+
Ames)
 •  Start
a
contest


















but
works.
 •  Follow
the
top
twi*er
users
and
watch
what
 they
tweet
(how
they
address
their
 audiences.)
 *
@kevinrose

  22. 22. IS'
Twi*er
plans/ideas
 •  Outage
noAficaAons
via
Twi*er
 •  @InterneAx09
 •  @ISLabs
 •  MarkeAng,
press
release
updates
 @ISMarkeAng
 •  Each
BU
should
be
on
twi*er?

GM’s
send
 product
update
etc?
 •  Any
other
ideas?

  23. 23. #followfriday
 •  @degrumpysmurf
 •  @jusAnspra*
 •  @ian_carpenter
 •  @Hillelshrock
 •  @interneAx09
 •  @ISLabs
 •  @gee_forr
(Gabriel)
 •  @raskham
(Richard
Askham)

  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×