What is Twi*er and Why should
you care?
Greg de Chasteauneuf
h*p://twi*er.com/degrumpysmurf

First some history
Podcast publishing and aggregaAon
@Jack @Biz @Noah @Florian

Show me the money

Who wants twi*er?

Living in a 140 Character universe

The traffic

Twi*er Users' Loyalty As Brief As
Their Posts?
• 100% Growth in March 2009
• Because of Celebrity Exposure
• Only 40% returned aYer 1month of use
• 30% retenAon over 12 months
• RetenAon needed for sustained growth
* Nielsen

Signup

Setup

Web interface

Some 3 rd Party Apps

Twi*er Speak
• Tweet
• @username
• DM Me (D @degrumpysmurf)
• Hashtags #
• #followfriday
• RT (Re‐tweet)
• Tinyurl

TwiteAque*e
• If you're looking to lose followers parAcipate
in long winded arguments & watch them drop
away like flies
• Typing all in caps STILL MEANS YOU ARE
YELLING
• Please fill out your profile before you start
adding people...please? Even your friends
might not know your fancy new twi*er
name...
* @twiteAque*e

TwiteAque*e (Cont…)
• You really don't have to thank every person
that follows you publicly
• 10 updates in 2 minutes are 8 updates too
many
* @twiteAque*e

Privacy
• Protect your updates?
• Don't say you'll be one place and Twit from
another!
• Remember photos you twit can reveal your
locaAon as well!
• Company secrets
• Don’t insult clients / suppliers / your boss
• “Yawn – MeeAng is so boarding”

Think before you post
• IBM ‐ social compuAng guidelines
• “personally responsible for what they publish”
• “take a breath before hipng send”
• \"stay away from controversial topics that
aren't related to your IBM role”

Privacy (Cont…)

CommunicaAng with your clients,
Twi*er style
• Get to know your clients be*er
• Get insight into clients personal life (without
being a stalker)
• Quicker be*er access to clients “My line to IS
is down again!”
• Get good leads “My current ISP sucks, Ame for
a new one”

CommunicaAng with your clients,
Twi*er style (Cont…)
• Broadcast to clients “Don’t forget to register
for @InterneAx09”
• Announcing new products, services (Business
Units) “VoIS launches IP Centrex today, DM me
for more info”
• Jouros love twi*er, gives them insight to
company (good and bad)
• Shows Online Presence

Ways to increase your followers
• Explain to your followers what retweeAng is
• Fill out your bio
• As @garyvee says, “link it up.”
• Tweet about your passions in life and #hash
tag them
• Bring your twi*er account into the physical
world
* @kevinrose

Ways to increase your followers
• Take pictures. Pictures are heavily retweeted/
spread around (Flight 1549 has been viewed
350,000+ Ames)
• Start a contest but works.
• Follow the top twi*er users and watch what
they tweet (how they address their
audiences.)
* @kevinrose

IS' Twi*er plans/ideas
• Outage noAficaAons via Twi*er
• @InterneAx09
• @ISLabs
• MarkeAng, press release updates
@ISMarkeAng
• Each BU should be on twi*er? GM’s send
product update etc?
• Any other ideas?

#followfriday
• @degrumpysmurf
• @jusAnspra*
• @ian_carpenter
• @Hillelshrock
• @interneAx09
• @ISLabs
• @gee_forr (Gabriel)
• @raskham (Richard Askham)