We empower
college students
and recent grads
to leverage the
power of social
media in the job
search
We teach
a 6-step,
social-media-
based job
search system
Our system enables
students to:
•Stand out from the crowd
•Showcase their skills
•Demonstrate industry
knowledge
•Connect ...
I developed the 6-step process after
working with 300 students over 5
years
The 6 steps:
1. A scrubbed and robust digital
footprint
2. Two resumes: 1) ATS-friendly; 2)
interactive
3. A “Me” Site as ...
A scrubbed and
robust digital footprint1.
Ninety percent of companies
check candidates out on the web
Seventy percent have...
We show students how to
scrub their digital footprint
• pipl.com (finds mentions of you in lots of place
• Facewash (now S...
After their digital
footprint is clean,
we help them
make it robust
on LinkedIn
and other major
platforms
Here are
two of my
students to
illustrate
how it
works
John Otterbein
URI grad, 2012
Marketing Assoc.
Environmental nonpro...
A “Me” Site2.
A digital portfolio, putting all their
great work (including resume and
references) in one place, helping
cr...
Sae’s ‘Me’ Site
http://www.saeyoungcho.com/
John’s ‘Me’ Site:
http://www.about.me/johnotterbein
• Re.vu
• About.me
• Flavors.me
• Snackwebsites.com
• Zerply.com
• BrandYourself.com
• Follr.com
• Visualize.me
• Wordpres...
Two resumes:2.
1. “Anti-Black-Hole” resume
(ATS-friendly resume)
2. A multimedia resume
ATS Resume2A.
1. Proper keywords in right places
2. Proper placement of skills
3. Proper order of elements
4. Absence of f...
Interactive Resume2B.
1. QR Code at top linking to
intro video of student
2. QR Code at bottom linking
to video of best re...
John and Sae’s “Before” Resumes
John and Sae’s “After” Resumes
Introductory
videos
Introductory videos
instantly convey a
student’s energy,
passion and
personality, converting
a dull pa...
QR Codes
bring references to life
John’s Reference Video
A “Passion” blog4.
1. Showcases students’ skills
2. Demonstrates industry knowledge
3. Raises profile in their field
4. Pu...
Sae’s Passion Blog
John’s Passion Blog
Social Media
Marketing Campaign5.
Regular activity on the primary
social media platforms puts students
on the radar screen...
How to find key people: Twitter Lists
Listorius, WeFollow, Twellow
Informational
interviews6.
Building on the student’s list of key
players, get interviews that will:
•Fix the student in th...
John has gone from
sending out 76 resumes and
getting no answers to
landing his dream job as a
content creator for an
envi...
Other success stories:
Degrees2Dreams “graduates” are:
The asst. casting director of “America’s Next Top Model”
Teacher in...
Sam Clarke, Emerson ’11,
Production Asst., “Modern Family,”
formerly Asst. Casting Director, “America’s Next Top
Model”
WE OFFER:
• 90-minute crash courses
• Half-day courses
• Full-day courses
• Weekend boot camps
Thank
you!
john@degrees2dreams.com
Upcoming SlideShare
Loading in...5
×

Degrees2Dreams Empowers College Students and Recent Grads to Land Career-Launching Jobs

467

Published on

Using our unique six-step system that combines social media and good old-fashioned networking, we empower students, recent grads and college career counselors to initiate attention-getting campaigns that result in landing career-launching jobs.

Published in: Career, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
467
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • ----- Meeting Notes (11/4/12 14:10) ----- BEN ----- Meeting Notes (11/4/12 14:16) ----- Add to slide: Startup Schhool
  • ----- Meeting Notes (11/4/12 14:10) ----- BEN ----- Meeting Notes (11/4/12 14:16) ----- Add to slide: Startup Schhool
  • ----- Meeting Notes (11/4/12 14:10) ----- BEN ----- Meeting Notes (11/4/12 14:16) ----- Add to slide: Startup Schhool
  • Perhaps show images of people we ’ ve worked with ----- Meeting Notes (11/4/12 14:10) ----- JOHN
  • Cut out everything except upper left statistic
  • Cut out everything except upper left statistic
  • Insert footprint
  • Here they are in a way that you ’ ll probably never forget (will get stuck in your head); play the song (live loop station performance)
  • USE John Otterbein ’ s to keep the featured people consistent.
  • INTERACTIVE RESUME Point to QR code: what does that do? Are these the people from slide 11?
  • Here they are in a way that you ’ ll probably never forget (will get stuck in your head); play the song (live loop station performance)
  • INTERACTIVE RESUME Point to QR code: what does that do? Are these the people from slide 11?
  • CARDS
  • Here they are in a way that you ’ ll probably never forget (will get stuck in your head); play the song (live loop station performance)
  • Degrees2Dreams Empowers College Students and Recent Grads to Land Career-Launching Jobs

    1. 1. We empower college students and recent grads to leverage the power of social media in the job search
    2. 2. We teach a 6-step, social-media- based job search system
    3. 3. Our system enables students to: •Stand out from the crowd •Showcase their skills •Demonstrate industry knowledge •Connect with key industry players •Land the career-launching job of their dreams
    4. 4. I developed the 6-step process after working with 300 students over 5 years
    5. 5. The 6 steps: 1. A scrubbed and robust digital footprint 2. Two resumes: 1) ATS-friendly; 2) interactive 3. A “Me” Site as a digital portfolio 4. A “Passion Blog” about a niche in their field 5. A social media marketing campaign of themselves 6. An informational interview campaign
    6. 6. A scrubbed and robust digital footprint1. Ninety percent of companies check candidates out on the web Seventy percent have rejected candidates based on what they find, but 70% have hired based partially on what they find
    7. 7. We show students how to scrub their digital footprint • pipl.com (finds mentions of you in lots of place • Facewash (now SImpleWash) (scours Facebook) • socioclean.com (being rebuilt but best when it returns) • Reppler (scans Facebook profile for bad stuff) • BrandYourself (helps you make sure the results for a search of your name are good results) • Social Mention (searches social media for mentions) • BackTweets (searches for mentions of you on Twitter) • Reputation.com (searches for mentions of you everywhere and grades them) • Tin Eye (searches for your IMAGES everywhere!)
    8. 8. After their digital footprint is clean, we help them make it robust on LinkedIn and other major platforms
    9. 9. Here are two of my students to illustrate how it works John Otterbein URI grad, 2012 Marketing Assoc. Environmental nonprofit Sae Cho BU grad, 2011 Sr. Accnt. Exec. Social House, LA
    10. 10. A “Me” Site2. A digital portfolio, putting all their great work (including resume and references) in one place, helping create a positive digital footprint, and using a powerful, professional photo to fix the student in the mind of the employer in the role THEY want to be in.
    11. 11. Sae’s ‘Me’ Site http://www.saeyoungcho.com/
    12. 12. John’s ‘Me’ Site: http://www.about.me/johnotterbein
    13. 13. • Re.vu • About.me • Flavors.me • Snackwebsites.com • Zerply.com • BrandYourself.com • Follr.com • Visualize.me • Wordpress • Tumblr “Me” Site platforms
    14. 14. Two resumes:2. 1. “Anti-Black-Hole” resume (ATS-friendly resume) 2. A multimedia resume
    15. 15. ATS Resume2A. 1. Proper keywords in right places 2. Proper placement of skills 3. Proper order of elements 4. Absence of fancy stuff
    16. 16. Interactive Resume2B. 1. QR Code at top linking to intro video of student 2. QR Code at bottom linking to video of best reference
    17. 17. John and Sae’s “Before” Resumes
    18. 18. John and Sae’s “After” Resumes
    19. 19. Introductory videos Introductory videos instantly convey a student’s energy, passion and personality, converting a dull paper resume into a dynamic, memorable experience and helping answer the “cultural fit” question
    20. 20. QR Codes bring references to life John’s Reference Video
    21. 21. A “Passion” blog4. 1. Showcases students’ skills 2. Demonstrates industry knowledge 3. Raises profile in their field 4. Puts them in touch with key players as a professional not a supplicant
    22. 22. Sae’s Passion Blog
    23. 23. John’s Passion Blog
    24. 24. Social Media Marketing Campaign5. Regular activity on the primary social media platforms puts students on the radar screens of key players, impressing those players with the student’s knowledge, analytic ability, creativity and thoughtfulness. This contact paves the way for the informational interviews.
    25. 25. How to find key people: Twitter Lists Listorius, WeFollow, Twellow
    26. 26. Informational interviews6. Building on the student’s list of key players, get interviews that will: •Fix the student in the minds of people who can make a difference in their lives •Plug them in to “the hidden job market,” and •Result in new contacts after each interview to add to their network
    27. 27. John has gone from sending out 76 resumes and getting no answers to landing his dream job as a content creator for an environmental advocacy nonprofit Sae went from sending out 26 resumes and getting no responses to being hired as the web mistress for WeekendLA and was recruited away last month by a social media agency serving major media clients WHAT’S HAPPENED TO SAE AND JOHN?
    28. 28. Other success stories: Degrees2Dreams “graduates” are: The asst. casting director of “America’s Next Top Model” Teacher in a STEM program in the Providence, RI schools Web Producer at NECN; then one of first hired at bostonglobe.com Paid Music blogger, Professional music site, Boston The editor-in-chief of The Next Great Generation Reporters with Patch Editor-in-chief of weekly online/print paper Paid intern at HubSpot (one of 200 applicants) Producer at NPR in Washington Writer/Photographer, Shanghai Daily News Inbound marketing producer, NYC marketing co. Asst. to director, Los Angeles music video company Social media mgr. Doyles Pubs; now social media mgr. brewing company. Winners of two paid internships, Boston marketing co. Paid intern, Mullen Adv. (one of 1200 applicants for 30 jobs) Community manager, social media marketing co. Webmistress, Weekend LA Communications Coordinator, City Year
    29. 29. Sam Clarke, Emerson ’11, Production Asst., “Modern Family,” formerly Asst. Casting Director, “America’s Next Top Model”
    30. 30. WE OFFER: • 90-minute crash courses • Half-day courses • Full-day courses • Weekend boot camps
    31. 31. Thank you! john@degrees2dreams.com

    ×