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Degrees2Dreams: Training students and career counselors to use social media in the job search
 

Degrees2Dreams: Training students and career counselors to use social media in the job search

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Degrees2Dreams teaches students, recent graduates, and career counselors our ...

Degrees2Dreams teaches students, recent graduates, and career counselors our
6-step, social-media-based job search system, enabling students to stand out from the crowd, showcase their skills, demonstrate industry knowledge, connect with key industry players, and land the career-launching job of their dreams

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  • ----- Meeting Notes (11/4/12 14:10) ----- BEN ----- Meeting Notes (11/4/12 14:16) ----- Add to slide: Startup Schhool
  • Perhaps show images of people we ’ ve worked with ----- Meeting Notes (11/4/12 14:10) ----- JOHN
  • Cut out everything except upper left statistic
  • Cut out everything except upper left statistic
  • Insert footprint
  • Here they are in a way that you ’ ll probably never forget (will get stuck in your head); play the song (live loop station performance)
  • USE John Otterbein ’ s to keep the featured people consistent.
  • INTERACTIVE RESUME Point to QR code: what does that do? Are these the people from slide 11?
  • Here they are in a way that you ’ ll probably never forget (will get stuck in your head); play the song (live loop station performance)
  • INTERACTIVE RESUME Point to QR code: what does that do? Are these the people from slide 11?
  • CARDS
  • Here they are in a way that you ’ ll probably never forget (will get stuck in your head); play the song (live loop station performance)

Degrees2Dreams: Training students and career counselors to use social media in the job search Degrees2Dreams: Training students and career counselors to use social media in the job search Presentation Transcript

  • Teaching students andcareer counselors a6-step, social-media-basedjob search system enablingstudents to stand out fromthe crowd, showcase theirskills, demonstrate industryknowledge, connect with keyindustry players, and landthe career-launching job oftheir dreams
  • I developed the 6-step process after working with 300 students over 5 years
  • The 6steps1. A scrubbed and robust digital footprint2. Two resumes: 1) ATS-friendly; 2) interactive3. A “Me” Site as a digital portfolio4. A “Passion Blog” about a niche in their field5. A social media marketing campaign of themselves6. An informational interview campaign
  • 1. A scrubbed and robust digital footprint Ninety percent of companies check candidates out on the web Seventy percent have rejected candidates based on what they find, but 70% have hired based partially on what they find
  • We show students how to scrub their digital footprint• pipl.com (finds mentions of you in lots of place• Facewash (now SImpleWash) (scours Facebook)• socioclean.com (being rebuilt but best when it returns)• Reppler (scans Facebook profile for bad stuff)• BrandYourself (helps you make sure the results for a search of your name are good results)• Social Mention (searches social media for mentions)• BackTweets (searches for mentions of you on Twitter)• Reputation.com (searches for mentions of you everywhere and grades them)• Tin Eye (searches for your IMAGES everywhere!)
  • After their digitalfootprint is clean, we help them make it robust on LinkedIn and other major platforms
  • Here are two of mystudents to illustrate how it works John Otterbein Sae Cho URI grad, 2012 BU grad, 2011 Marketing Assoc. Sr. Accnt. Exec. Environmental nonprofit Social House, LA
  • 2. A “Me” Site A digital portfolio, putting all their great work (including resume and references) in one place, helping create a positive digital footprint, and using a powerful, professional photo to fix the student in the mind of the employer in the role THEY want to be in.
  • Sae’s ‘Me’ Sitehttp://www.saeyoungcho.com/
  • John’s ‘Me’ Site:http://www.about.me/johnotterbein
  • “Me” Site platforms • Re.vu • About.me • Flavors.me • Snackwebsites.com • Zerply.com • BrandYourself.com • Follr.com • Visualize.me • Wordpress • Tumblr
  • 2. Two resumes: 1. “Anti-Black-Hole” resume (ATS-friendly resume) 2. A multimedia resume
  • 2A. ATS Resume 1. Proper keywords in right places 2. Proper placement of skills 3. Proper order of elements 4. Absence of fancy stuff
  • 2B. Interactive Resume 1. QR Code at top linking to intro video of student 2. QR Code at bottom linking to video of best reference
  • John and Sae’s “Before” Resumes
  • John and Sae’s “After” Resumes
  • Introductory videos Introductory videos instantly convey a student’s energy, passion and personality, converting a dull paper resume into a dynamic, memorable experience and helping answer the “cultural fit” question
  • QR Codesbring references to life John’s Reference Video
  • 4. A “Passion” blog 1. Showcases students’ skills 2. Demonstrates industry knowledge 3. Raises profile in their field 4. Puts them in touch with key players as a professional not a supplicant
  • Sae’s Passion Blog
  • John’s Passion Blog
  • 5. Social Media Marketing Campaign Regular activity on the primary social media platforms puts students on the radar screens of key players, impressing those players with the student’s knowledge, analytic ability, creativity and thoughtfulness. This contact paves the way for the informational interviews.
  • How to find key people: Twitter Lists Listorius, WeFollow, Twellow
  • 6. Informational interviews Building on the student’s list of key players, they make appointments for interviews that will: •Cement the student in the minds of people who can make a difference in their lives •Plug them in to “the hidden job market,” and •Result in new contacts after each interview to add to their network
  • WHAT’S HAPPENED TO SAE AND JOHN? John has gone from sending out 76 resumes and getting no answers to landing his dream job as a content creator for an environmental advocacy nonprofit Sae went from sending out 26 resumes and getting no responses to being hired as the web mistress for WeekendLA and was recruited away last month by a social media agency serving major media clients
  • Other success stories: Degrees2Dreams “graduates” are:The asst. casting director of “America’s Next Top Model”Teacher in a STEM program in the Providence, RI schoolsWeb Producer at NECN; then one of first hired at bostonglobe.comPaid Music blogger, Professional music site, BostonThe editor-in-chief of The Next Great GenerationReporters with PatchEditor-in-chief of weekly online/print paperPaid intern at HubSpot (one of 200 applicants)Producer at NPR in WashingtonWriter/Photographer, Shanghai Daily NewsInbound marketing producer, NYC marketing co.Asst. to director, Los Angeles music video companySocial media mgr. Doyles Pubs; now social media mgr. brewingcompany.Winners of two paid internships, Boston marketing co.Paid intern, Mullen Adv. (one of 1200 applicants for 30 jobs)Community manager, social media marketing co.Webmistress, Weekend LACommunications Coordinator, City Year
  • Sam Clarke, Emerson ’11, Production Asst., “Modern Family,”formerly Asst. Casting Director, “America’s Next Top Model”
  • WE OFFER: • 90-minute crash courses • Half-day courses • Full-day courses • Weekend boot campsEveryone walks away with actionable information they can put to work THAT night
  • Thank you! john@degrees2dreams.com