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Served market analysis
 

Served market analysis

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    Served market analysis Served market analysis Document Transcript

    • MARKET ANALYSIS > SMARTPHONE APPLICATIONSPart 1 : DevicesThe market of smartphone applications is inevitably linked to the market of devices allowing todownload and to use applications.It is expected that connections to web sites will mainly be made from smartphones in 2014. Theactual trend is a constant and significant growth of both smartphones and tablets.The following figures from Gartner prove that growth, irregular for some platforms but globallyrising, especially for the two leaders: iOS and Android.Ref : Pierre-Etienne Chausse / Smartphone Applications Market Analysis | 1
    • Part 2 : Operating SystemsAndroid has recorded an impressive increase of its market share since it has been introduced. It nowaccounts for more than half of the global market of operating systems.iOS with almost 25% market share of the market records a regular increase. Its massive and coherentinnovation and marketing strategy places it in a good position, especially given it acts as a singleplayer.Other operating systems occupy a minority share of the market.Appearing as not as homogenous as iOS, Android imposes itself as the emerging leader, adopted bymost smartphone manufacturers. The distribution of applications is organized in a better way,leading to a notable increase of the volume of available applications.The following chart shows how the number of available applications for both iOS and Androïd doesevolve. 700000 600000 500000 400000 Android 300000 IOS 200000 100000 0 01.10 02.10 03.10 04.10 05.10 06.10 07.10 08.10 09.10 10.10 11.10 12.10 01.11 02.11 03.11 04.11 05.11 06.11 07.11 08.11 09.11 10.11 11.11 12.11 01.12 02.12 03.12 04.12Ref : Pierre-Etienne Chausse / Smartphone Applications Market Analysis | 2
    • Part 3 : Android Applications > PopularityThe success of Android applications depends on the category they belong to, their price (or non pricewhen they are free) and several various elements (technical characteristics, design,…).Most (58,60%) applications are downloaded less than 50 times. The distribution of applications byvolume is presented below: 10k-50k 50k-250k >250k 5k-10k 1000-5000 500-1000 <50 100-500 50-100Less than 25% of applications are distributed more than a 1.000 times.The global repartition of Free/Paid applications is the following: 70,45% Free Vs 29,55% Paid. Thefollowing chart shows that the popularity of an application is linked to the fact it is free or not. Themost popular applications are free one. More than 99% of applications distributed more than250.000 times are free. 100,00% 80,00% 60,00% Paid 40,00% Free 20,00% 0,00%Ref : Pierre-Etienne Chausse / Smartphone Applications Market Analysis | 3
    • Part 4 : Android Applications > CategoriesIn terms of volume of applications available by category, 3 categories clearly stand out: games,entertainment and personalization.Personalization is also remarkable as the category with the biggest part of paid applications: almost60%. Medical, Books and Comics are categories with more than 40% percents paid applications.On the other side of the scope, Shopping, Business and News are categories where more than 90% ofapplications are available for Free.Refer to the following chart for a global view of all categories … Games Entertainment Personalization Books & Reference Tools Lifestyle Education Travel & Local Music & Audio Business Sports News & Mag. Free Productivity Social Paid Health & Fitness Communication Finance Media & Video Photography Shopping Medical Transportation Comics Libraries & Demo Weather 0 10000 20000 30000 40000 50000 60000Ref : Pierre-Etienne Chausse / Smartphone Applications Market Analysis | 4
    • The average tag price for paid applications is 3,1$. Games are amongst the cheaper ones whereasBusiness (5,78$), Education (7,42$) and especially Medical (14,04$) are the most expensive ones inaverage. Medical Education Business Libraries & Demo Books & Reference Finance Media & Video Travel & Local Comics Transportation Lifestyle Social Productivity Communication Photography Sports News & Magazines Tools Health & Fitness Weather Music & Audio Entertainment Shopping Games Personalization 0 2 4 6 8 10 12 14Ref : Pierre-Etienne Chausse / Smartphone Applications Market Analysis | 5
    • Part 5 : Android Applications > RevenuesPaid applications are estimated to earn an average of nearly 2.500$. This amount varies dependingon categories, as shown on the chart below:Part 6 : Android Applications > Market SizeAccording to various sources, the Android Market represents between 9 to 15 billions download.Taking a 10 billion figure, here is the repartition by categoryRef : Pierre-Etienne Chausse / Smartphone Applications Market Analysis | 6