32. The countries with large populations of low-income rates also have higher population growth
33.
34.
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38. It is important to consider that LIC’s are very different in every country – with different incomes, behaviors, needs, values, routines, and expectations
39. The team will communicate across the different Solutions teams in order to leverage on the current solutions that IBM can offer, in order to identified potential customization to the LIC segment
41. Accept that the company knows very little about the segments, which is necessary to begin to research into it in a systematic way
42. Understand in depth how they live, their habits, values and traditions, expectations, fears, environment in which they operate, restrictions that have developed innovative mechanisms to meet their needs, etc.
43. Design solutions tailored to consumers, reducing access barriers and that really fulfill their unmet needs
44. Form alliances with non-traditional partners and even evaluate opportunities outside the industry itself