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06/09/09 UXpill* How to prescribe the By Deepak Pakhare  |  Yahoo, Bangalore IIT Kanpur, India 13 th  April 2009
06/09/09 <ul><li>Highlight the missing link </li></ul><ul><li>Explore the elements of UX </li></ul><ul><li>Showcase </li><...
06/09/09 technological  innovation +  business   motive +  human   constraints Highlight the missing link Part 1 The User-...
06/09/09 Most often..they don’t Some of the examples sourced from www.thisisbroken.com Highlight the  missing link Part 1 ...
06/09/09 ? Innovation Enterprise Let’s see… Aesthetics Function Highlight the missing link Part 1 The User-centered Design...
06/09/09 The missing link is…who, me??  Human factors Highlight the missing link Part 1 The User-centered Design legacy  U...
06/09/09 Roots:  Perceptual & cognitive fields of psychology, industrial design, related to or synonymous with Ergonomics ...
06/09/09 User-centered design: Call it by any name Affordances Ergonomics Man-Machine Interaction  Human Computer Interact...
06/09/09 The design complexity incline Narrate the evolution of User Centered Design Part 1 The User-centered Design legac...
06/09/09 Hmm, ok I get where we stand on the incline…what next??  Peddle UX! Get buy-in Set up a team / be a team of one K...
06/09/09 Formulaic approach to UCD Formative + summative usability engg. practices  Reliance on: pattern-based UI design, ...
06/09/09 Iterative approach to UCD Rapid & early prototyping Direct user involvement  Focus on holistic user experience  S...
06/09/09 Code generator  Prototyper Show what it is and what it is not Part 1 The User-centered Design legacy  Business Te...
06/09/09 Code generator environment Pretty picture aka UI dept tickets Codemaker Show what it is and what it is not Part 1...
06/09/09 Prototyper environment proto User insights UI prototyping Biz requirements Tech design Show what it is and what i...
06/09/09 Socialize Collaborate Evangelize Prototype Iterate Best practices Now go and prescribe that pill! Part 1 The User...
06/09/09 <ul><li>The elements of UX </li></ul><ul><li>Showcase </li></ul>Part 2 Demystifying User Experience Design  UXpil...
06/09/09 http://en.wikipedia.org/wiki/User_experience In practice, user experience design consists of one or more of the f...
06/09/09 Interaction design  communication design instructional design game design flowcharts, prototypes User interface d...
06/09/09 Potential users get to know about TXTnext Psst…try TXTnext! My TXTnext profile Ah! Get! Tra la la! Downloads TXTn...
06/09/09 <ul><li>Time-tested UCD philosophy  – believe in it,  eat, sleep, drink it! </li></ul><ul><li>Know where you are ...
06/09/09 Thank you*
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User Experience presentation

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Presentation made to students and faculty at the recently concluded Adex09 design program show at IIT Kanpur, India.

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  • Talk a little about Yahoo, our team, broad areas of work and my current role as part of my introduction. No Yahoo specific slides.
  • Transcript of "User Experience presentation "

    1. 1. 06/09/09 UXpill* How to prescribe the By Deepak Pakhare | Yahoo, Bangalore IIT Kanpur, India 13 th April 2009
    2. 2. 06/09/09 <ul><li>Highlight the missing link </li></ul><ul><li>Explore the elements of UX </li></ul><ul><li>Showcase </li></ul><ul><li>Convey the importance of Human Factors in design </li></ul><ul><li>Talk about UCD in the real world </li></ul><ul><li>Narrate the evolution of User Centered Design (UCD) </li></ul>Contents Part 1 User-centered Design legacy Part 2 Demystifying User Experience Design UXpill* How to prescribe the
    3. 3. 06/09/09 technological innovation + business motive + human constraints Highlight the missing link Part 1 The User-centered Design legacy How are great products made? So do they all add up all the time…?? UXpill* How to prescribe the
    4. 4. 06/09/09 Most often..they don’t Some of the examples sourced from www.thisisbroken.com Highlight the missing link Part 1 The User-centered Design legacy UXpill* How to prescribe the
    5. 5. 06/09/09 ? Innovation Enterprise Let’s see… Aesthetics Function Highlight the missing link Part 1 The User-centered Design legacy So where is the math going wrong…?? UXpill* How to prescribe the
    6. 6. 06/09/09 The missing link is…who, me?? Human factors Highlight the missing link Part 1 The User-centered Design legacy UXpill* How to prescribe the
    7. 7. 06/09/09 Roots: Perceptual & cognitive fields of psychology, industrial design, related to or synonymous with Ergonomics Human factors The turning point: Donald Norman, 1988 What about him? His book, “Design of Everyday Things”, uses the term &quot;user-centered design&quot; to describe design based on the needs of the user & redefines the term “Affordance”. Definition for dummies: A profession / research discipline that focuses on how people interact with products, tools, procedures, and any processes likely to be encountered in the modern world. For more on human factors: http://en.wikipedia.org/wiki/Human_factors Example: Just as a chair “says” sit on me, a ball suggests toss me, kick me, a button says “click me” Author; Cofounder, Nielsen Norman Group Heard him saying: &quot;Make the task dominate; make the tools invisible.&quot; Convey the importance of Human factors in design Part 1 The User-centered Design legacy UXpill* How to prescribe the
    8. 8. 06/09/09 User-centered design: Call it by any name Affordances Ergonomics Man-Machine Interaction Human Computer Interaction Interaction Design Usability Engineering Product Service Systems (PSS) & Service Design Narrate the evolution of User Centered Design Part 1 The User-centered Design legacy User centered – multi-disciplinary teams - qualitative Human factors – contributions by experts - quantitative UXpill* How to prescribe the
    9. 9. 06/09/09 The design complexity incline Narrate the evolution of User Centered Design Part 1 The User-centered Design legacy UXpill* How to prescribe the
    10. 10. 06/09/09 Hmm, ok I get where we stand on the incline…what next?? Peddle UX! Get buy-in Set up a team / be a team of one Know the domain Pick the right mix of UX activities Propose a concrete UCD approach Part 1 The User-centered Design legacy UXpill* How to prescribe the
    11. 11. 06/09/09 Formulaic approach to UCD Formative + summative usability engg. practices Reliance on: pattern-based UI design, usability heuristics, expert reviews of standalone software Indirect user involvement Reliance on: pattern-based UI design, usability heuristics, expert reviews of standalone software Propose a concrete UCD approach Part 1 The User-centered Design legacy Iterative approach to UCD Rapid & early prototyping Direct user involvement Focus on overall experience Systemic design thinking Influenced by qualitative design research & borrows heavily from ethnographic techniques UXpill* How to prescribe the
    12. 12. 06/09/09 Iterative approach to UCD Rapid & early prototyping Direct user involvement Focus on holistic user experience Systemic design thinking Knowledge base from Formulaic approach Good signs of a vibrant UCD culture Propose a concrete UCD approach Part 1 The User-centered Design legacy Practical approach to User Experience Design UXpill* How to prescribe the
    13. 13. 06/09/09 Code generator Prototyper Show what it is and what it is not Part 1 The User-centered Design legacy Business Tech Business Tech User UXpill* How to prescribe the
    14. 14. 06/09/09 Code generator environment Pretty picture aka UI dept tickets Codemaker Show what it is and what it is not Part 1 The User-centered Design legacy UXpill* How to prescribe the
    15. 15. 06/09/09 Prototyper environment proto User insights UI prototyping Biz requirements Tech design Show what it is and what it is not Part 1 The User-centered Design legacy UXpill* How to prescribe the
    16. 16. 06/09/09 Socialize Collaborate Evangelize Prototype Iterate Best practices Now go and prescribe that pill! Part 1 The User-centered Design legacy Business Tech User UXpill* How to prescribe the
    17. 17. 06/09/09 <ul><li>The elements of UX </li></ul><ul><li>Showcase </li></ul>Part 2 Demystifying User Experience Design UXpill* How to prescribe the
    18. 18. 06/09/09 http://en.wikipedia.org/wiki/User_experience In practice, user experience design consists of one or more of the following disciplines: interaction design , user interface design , information architecture , visual design and usability . Depending on the purpose of the product, UX may also involve content design disciplines such as communication design , instructional design , or game design . The subject matter of the content may also warrant collaboration with a subject matter expert (SME) on planning the UX. Flow structure performance Form & Behaviour Presentation The elements of UX design Part 2 Demystifying User Experience Design UXpill* How to prescribe the
    19. 19. 06/09/09 Interaction design communication design instructional design game design flowcharts, prototypes User interface design Design specifications Information architecture Site maps Visual design Mock-ups Usability Reports Activities Deliverables The elements of UX design Part 2 Demystifying User Experience Design UXpill* How to prescribe the
    20. 20. 06/09/09 Potential users get to know about TXTnext Psst…try TXTnext! My TXTnext profile Ah! Get! Tra la la! Downloads TXTnext Updates profile Uses & enjoys TXTnext Jumps with joy & lives happily ever after! Usability Site maps Information Architecture Review reports Holistic user experience Communication design Interaction design Flow diagrams Co-laterals Showcase: TXTnext Part 2 Demystifying User Experience Design UXpill* How to prescribe the
    21. 21. 06/09/09 <ul><li>Time-tested UCD philosophy – believe in it, eat, sleep, drink it! </li></ul><ul><li>Know where you are on the design complexity incline and know what’s to come </li></ul><ul><li>Grab that opportunity to put together a team. And yes, make it multidisciplinary. </li></ul><ul><li>Stay tuned </li></ul><ul><li>Administer that pill! </li></ul>Takeaways Part 2 Demystifying User Experience Design UXpill* How to prescribe the
    22. 22. 06/09/09 Thank you*
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