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Presentation made to students and faculty at the recently concluded Adex09 design program show at IIT Kanpur, India.

Presentation made to students and faculty at the recently concluded Adex09 design program show at IIT Kanpur, India.

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  • Talk a little about Yahoo, our team, broad areas of work and my current role as part of my introduction. No Yahoo specific slides.

User Experience presentation User Experience presentation Presentation Transcript

  • 06/09/09 UXpill* How to prescribe the By Deepak Pakhare | Yahoo, Bangalore IIT Kanpur, India 13 th April 2009
  • 06/09/09
    • Highlight the missing link
    • Explore the elements of UX
    • Showcase
    • Convey the importance of Human Factors in design
    • Talk about UCD in the real world
    • Narrate the evolution of User Centered Design (UCD)
    Contents Part 1 User-centered Design legacy Part 2 Demystifying User Experience Design UXpill* How to prescribe the
  • 06/09/09 technological innovation + business motive + human constraints Highlight the missing link Part 1 The User-centered Design legacy How are great products made? So do they all add up all the time…?? UXpill* How to prescribe the
  • 06/09/09 Most often..they don’t Some of the examples sourced from www.thisisbroken.com Highlight the missing link Part 1 The User-centered Design legacy UXpill* How to prescribe the
  • 06/09/09 ? Innovation Enterprise Let’s see… Aesthetics Function Highlight the missing link Part 1 The User-centered Design legacy So where is the math going wrong…?? UXpill* How to prescribe the
  • 06/09/09 The missing link is…who, me?? Human factors Highlight the missing link Part 1 The User-centered Design legacy UXpill* How to prescribe the
  • 06/09/09 Roots: Perceptual & cognitive fields of psychology, industrial design, related to or synonymous with Ergonomics Human factors The turning point: Donald Norman, 1988 What about him? His book, “Design of Everyday Things”, uses the term "user-centered design" to describe design based on the needs of the user & redefines the term “Affordance”. Definition for dummies: A profession / research discipline that focuses on how people interact with products, tools, procedures, and any processes likely to be encountered in the modern world. For more on human factors: http://en.wikipedia.org/wiki/Human_factors Example: Just as a chair “says” sit on me, a ball suggests toss me, kick me, a button says “click me” Author; Cofounder, Nielsen Norman Group Heard him saying: "Make the task dominate; make the tools invisible." Convey the importance of Human factors in design Part 1 The User-centered Design legacy UXpill* How to prescribe the
  • 06/09/09 User-centered design: Call it by any name Affordances Ergonomics Man-Machine Interaction Human Computer Interaction Interaction Design Usability Engineering Product Service Systems (PSS) & Service Design Narrate the evolution of User Centered Design Part 1 The User-centered Design legacy User centered – multi-disciplinary teams - qualitative Human factors – contributions by experts - quantitative UXpill* How to prescribe the
  • 06/09/09 The design complexity incline Narrate the evolution of User Centered Design Part 1 The User-centered Design legacy UXpill* How to prescribe the
  • 06/09/09 Hmm, ok I get where we stand on the incline…what next?? Peddle UX! Get buy-in Set up a team / be a team of one Know the domain Pick the right mix of UX activities Propose a concrete UCD approach Part 1 The User-centered Design legacy UXpill* How to prescribe the
  • 06/09/09 Formulaic approach to UCD Formative + summative usability engg. practices Reliance on: pattern-based UI design, usability heuristics, expert reviews of standalone software Indirect user involvement Reliance on: pattern-based UI design, usability heuristics, expert reviews of standalone software Propose a concrete UCD approach Part 1 The User-centered Design legacy Iterative approach to UCD Rapid & early prototyping Direct user involvement Focus on overall experience Systemic design thinking Influenced by qualitative design research & borrows heavily from ethnographic techniques UXpill* How to prescribe the
  • 06/09/09 Iterative approach to UCD Rapid & early prototyping Direct user involvement Focus on holistic user experience Systemic design thinking Knowledge base from Formulaic approach Good signs of a vibrant UCD culture Propose a concrete UCD approach Part 1 The User-centered Design legacy Practical approach to User Experience Design UXpill* How to prescribe the
  • 06/09/09 Code generator Prototyper Show what it is and what it is not Part 1 The User-centered Design legacy Business Tech Business Tech User UXpill* How to prescribe the
  • 06/09/09 Code generator environment Pretty picture aka UI dept tickets Codemaker Show what it is and what it is not Part 1 The User-centered Design legacy UXpill* How to prescribe the
  • 06/09/09 Prototyper environment proto User insights UI prototyping Biz requirements Tech design Show what it is and what it is not Part 1 The User-centered Design legacy UXpill* How to prescribe the
  • 06/09/09 Socialize Collaborate Evangelize Prototype Iterate Best practices Now go and prescribe that pill! Part 1 The User-centered Design legacy Business Tech User UXpill* How to prescribe the
  • 06/09/09
    • The elements of UX
    • Showcase
    Part 2 Demystifying User Experience Design UXpill* How to prescribe the
  • 06/09/09 http://en.wikipedia.org/wiki/User_experience In practice, user experience design consists of one or more of the following disciplines: interaction design , user interface design , information architecture , visual design and usability . Depending on the purpose of the product, UX may also involve content design disciplines such as communication design , instructional design , or game design . The subject matter of the content may also warrant collaboration with a subject matter expert (SME) on planning the UX. Flow structure performance Form & Behaviour Presentation The elements of UX design Part 2 Demystifying User Experience Design UXpill* How to prescribe the
  • 06/09/09 Interaction design communication design instructional design game design flowcharts, prototypes User interface design Design specifications Information architecture Site maps Visual design Mock-ups Usability Reports Activities Deliverables The elements of UX design Part 2 Demystifying User Experience Design UXpill* How to prescribe the
  • 06/09/09 Potential users get to know about TXTnext Psst…try TXTnext! My TXTnext profile Ah! Get! Tra la la! Downloads TXTnext Updates profile Uses & enjoys TXTnext Jumps with joy & lives happily ever after! Usability Site maps Information Architecture Review reports Holistic user experience Communication design Interaction design Flow diagrams Co-laterals Showcase: TXTnext Part 2 Demystifying User Experience Design UXpill* How to prescribe the
  • 06/09/09
    • Time-tested UCD philosophy – believe in it, eat, sleep, drink it!
    • Know where you are on the design complexity incline and know what’s to come
    • Grab that opportunity to put together a team. And yes, make it multidisciplinary.
    • Stay tuned
    • Administer that pill!
    Takeaways Part 2 Demystifying User Experience Design UXpill* How to prescribe the
  • 06/09/09 Thank you*