Innovation happens. Whether designers like it or not. But whenever they play a larger part in driving innovation through design, it affects humans in more profound and positive ways as when businesses or technology drives innovation. There are fireworks around, happiness in the air, grace and beauty in our midst, when designers are at the helm! Designers are supposed to be fountainheads of creativity. And innovation IS a function of creativity. However, true design driven innovation today is rare and happens way too infrequently. Apple, Ideo, just a handful of folks. I believe, we the designers are not seeding or influencing innovation enough because we are towing someone else’s line most of the time. In my personal experience I see less rigor in the design process in organizations. We settle for the obvious and mediocre too soon, too often. We are experimenting less, not iterating enough. We are designing by committee. We must look outside our design briefs and requirements docs for inspirations from life around us. Experimental Art, for instance can be an unexpected breeding ground for innovation. We must infuse thought, reflection, soul into our work. The world needs Thinking Designers as much as it needs Design Thinkers.