Mechanical Designer2

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Innovation happens. Whether designers like it or not. But whenever they play a larger part in driving innovation through design, it affects humans in more profound and positive ways as when businesses or technology drives innovation. There are fireworks around, happiness in the air, grace and beauty in our midst, when designers are at the helm! Designers are supposed to be fountainheads of creativity. And innovation IS a function of creativity. However, true design driven innovation today is rare and happens way too infrequently. Apple, Ideo, just a handful of folks. I believe, we the designers are not seeding or influencing innovation enough because we are towing someone else’s line most of the time. In my personal experience I see less rigor in the design process in organizations. We settle for the obvious and mediocre too soon, too often. We are experimenting less, not iterating enough. We are designing by committee. We must look outside our design briefs and requirements docs for inspirations from life around us. Experimental Art, for instance can be an unexpected breeding ground for innovation. We must infuse thought, reflection, soul into our work. The world needs Thinking Designers as much as it needs Design Thinkers.

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Mechanical Designer2

  1. 1. THE RISE OF THE MECHANICAL DESIGNER Adobe Design Summit 2010, Bangalore Deepak Pakhare Principal Interaction Designer, Yahoo! deepux@gmail.com Twitter: @deepux
  2. 2. WANTED: USER EXPERIENCE DESIGNER HOT JOB! You are a transformer! You transform functional You must worry about meeting deadlines requirements into designs. You are obsessed with and adhering to guidelines. You have a learning new design tools. As UX designer, you are robotic memory and remember everything focused on making designs LOOK pretty based on on the cheat-sheet without having to glance existing templates. at it!
  3. 3. ...AND INTO THE BOX YOU GO!
  4. 4. NO ROOM FOR ‘BLUESKY’
  5. 5. ISN’T USER-CENTERED GOOD ENOUGH?
  6. 6. WELL YES…USER-CENTERED IS GOOD ENOUGH ONLY FOR INCREMENTAL INNOVATION
  7. 7. Why User-Centered Innovation Is Not Sustainable? • Designers have learnt that user motivations need to be probed. Most often asking what they want may be misleading because users may not know what they want! • Design-driven innovations do not come from the market; they create new markets. • They don't push new technologies; they push new meanings. It's about having a vision, and taking that vision to your customers.
  8. 8. MAKING A CASE FOR DESIGN DRIVEN RADICAL INNOVATION Radical Change Technology push Technology Design-driven Market pull Incremental (user-centered) Change Incremental Meaning Radical Change Change http://www.designdriveninnovation.com/author.html
  9. 9. SO WHY DESIGN-DRIVEN RADICAL INNOVATION? • Management literature points to 2 major findings in the past decades 1. Radical innovation, albeit risky, is one of the major sources of long-term competitive advantage. 2. People do not buy products but meanings. People use things for profound emotional, psychological, and socio-cultural reasons - not only utilitarian ones.
  10. 10. TO DRIVE AND LEAD RADICAL INNOVATION THROUGH DESIGN POWER CREATIVITY Government Technology Business Arts Design education
  11. 11. DEVELOPER-DESIGNER BHAI BHAI!! (BROTHER’S IN ARMS) LONG LIVE THE USER! PSSST…HEY, UX ROCKS!
  12. 12. FIND A ‘JAAGA’ TO NURTURE YOUR CREATIVITY http://jaaga.in/ http://www.designwala.org/
  13. 13. HOW TO BE ALONE A video by fiilmaker, andrea dorfman, and poet/singer/songwriter, Tanya Davis. http://www.tanyadavis.ca/
  14. 14. THE WORLD NEEDS THINKING DESIGNERS AS MUCH AS IT NEEDS DESIGN THINKERS!
  15. 15. THANK YOU! Presented by: Deepak Pakhare Twitter: @deepux | blog: http://acrossthinlines.com | deepux@gmail.com

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