Basics of cloud computing & salesforce.com

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  • 1. GETTING READY FOR THE CLOUD Email: bdg@qburst.com | Website: www.qburst.comUS | UK | Poland | UAE | India | Singapore | Australia
  • 2. Demystifying Cloud – Basics of CloudComputing & Salesforce.comVibhin Sreevalsan & Rejith VarmaFebruary, 2013
  • 3. Cloud Computing – The Next Big Trend?"Cloud computing has a significant POTENTIAL IMPACT ON EVERY ASPECT OF ITand how users access applications, information and business services.“"Cloud computing is a MAJOR TECHNOLOGY TREND that has permeated themarket over the last two years. It sets the stage for a new approach to IT that enablesindividuals and businesses to choose how theyll acquire or deliver IT services, with reducedemphasis on the constraints of traditional software and hardware licensing models," - David Cearley, vice president and Gartner Fellow, Gartner Report • Way to increase capacity or add Cloud capabilities on the fly without Evolving investing in new infrastructure Computing Company IT Comes into • No need to build new, but Needs FOCUS licensing existing software • Reduce scale up time
  • 4. Transformation to Cloud Storage (DB) Computer Networks On Premise Servers Applications Servers Computer Networks On Demand Storage (DB) Applications
  • 5. Predictions & News on Cloud  Gartner says Cloud market is expected grow to $ 109 billion by end 2013  According to report by IBM, nearly 3 in 4 companies use the cloud in some form  Impact on Economy - Companies are estimated to save a total of $12.3 billion by moving to the cloud  Forrester forecasts that the global market for cloud will grow from $40.7 billion in 2011 to more than $241 billion in 2020  Deloitte is predicting cloud-based applications will replace 2.34% of enterprise IT spending in 2014 rising 14.49% in 2020.  Gartner is predicting that the cloud system infrastructure (cloud IaaS) market to grow by 47.8% through 2015 and reach 72 Billion in 2016 Oracle entering to IaaS Market
  • 6. Public cloud services market – Growth
  • 7. Next 30 minutes Basics Of Cloud Computing Salesforce.com• What is cloud • Major Saas companies & Interesting• Is it new? cloud applications• On-Premise Vs On-Demand • Salesforce – the most popular cloud• Cloud service models name• Opportunities & challenges • About the company• Developing applications in Salesforce.com the cloud • Offerings from Salesforce• Cloud – Does it have a future? • How Salesforce alleviated cloud concerns and captured market • Salesforce – the Social CRM • Opportunities for SIs in cloud computing • What QBurst does in Salesforce
  • 8. What is Cloud Cloud computing is the use of computing resources (hardware and software) that are delivered as a service over a network (typically the Internet). As a metaphor for the Internet, "the cloud" is a familiar cliché, but when combined with "computing," the meaning gets bigger and fuzzier. Some analysts and vendors define cloud computing narrowly as an updated version of utility computing: Basically virtual servers available over the Internet. Others go very broad, arguing anything you consume outside the firewall is "in the cloud," including conventional outsourcing.
  • 9. Factors favoring movement to cloud
  • 10. Benefits of Cloud • Lower Costs - Cost savings that come with economy of scale • Scale as Needed – As your applications grow, you can add storage, RAM and CPU capacity as needed. • Cap-Ex Free Computing - cash flow by eliminating the capital expense associated with building the server infrastructure • Deploy Projects Faster - Because servers can be brought up & destroyed in a matter of minutes. • Lower Maintenance Costs driven by 2 factors: Less hardware and outsourced, shared IT staff.
  • 11. Benefits of Cloud..contd. • Resiliency and Redundancy –you can get automatic failover between hardware platforms and disaster recovery services • Guaranteed "up time“ • Software upgrades are provided with no cost and avoids obsolescence • More available Capital to promote business growth At the heart of many of the benefits of the on-demand model is a key innovation—a multitenant architecture All users and applications share a single, common infrastructure down to the database level that is centrally maintained.
  • 12. Better ROI for On-Demand
  • 13. Cloud service models PRIVATE CLOUD Operated solely for an organization. HYBRID CLOUD PUBLIC CLOUD Composition of two or more clouds Made available to the (private, community, or public) that general public or a large remain unique entities but are industry group and is owned bound together by standardized or by an organization selling proprietary technology that enables cloud services. data and application portability
  • 14. Cloud Service Available Software as a Platform as a Infrastructure as a Service (SaaS) Service (PaaS) Service (IaaS)
  • 15. The Fear of Cloud 72% cited Security concerns 34% selected Integration issues 14% cited TCO 8% none of the above NONE TCO INTEGRATION SECURITYResults from 90 respondents, IDC online survey taken 25 June 2009, Webinar - Cloud ComputingSecurity: Protecting your Data in the CloudIBM Study
  • 16. Fear of Cloud – Mitigated 72% cited security concerns  Security of customer data has been the #1 priority of Saas companies today.  Their systems are architected as a multi-tenant application that can securely store multiple customers data on a shared architecture - This is the same approach that consumer banking web sites have followed for the past 10 years.  They maintain the highest security standards at three levels: Application Security, Facilities security & Network security 34 % selected Integration Issues  Native connectors for SAP R/3 and Oracle 11i  32 certified integration middleware partners  300+ pre-built integrations to external web services on AppExchange  Native connectors to desktop applications like MsOutlook, LotusNotes, Excel etc. 14% cited TCO Calculating an accurate TCO can also be a major challenge. Most of the TCO calculation do not factor in the value of opportunity cost (higher priorities for IT resources, cost of not upgrading, missing features, etc.) . An on demand system may be slightly more expensive than in-house over 5+ years. Regardless of which system may be cheaper, customers have found calculating ROI the best metric. When you take ROI, into consideration, cloud computing definitely has the upperhand.
  • 17. Cloud – Does it have a future?
  • 18. Cloud – Does it have a future?
  • 19. Popular Saas companiesBilling Zuora ERP NetSuiteBusiness GoodData Plex Onlineintelligence, Acteea Aplicoranalytics: PivotLink Finance: FinancialForceCustomer insights: Gravity Research.ly Intacct FreeAgent Xero Host AnalyticsCall centers, Assistly LiveOpshelpdesk: Zendesk HR: Sonar6 Workday Ultimate ADPCollaboration, GetSatisfaction Rypple.comcommunity: Huddle Infrastructure: EngineYard AmazonCRM and HCM: BatchBlue Web Services SugarCRM Salesforce Integration: Appirio Taleo Cast Iron RightNow Spend management: Ariba SuccessfactorsSupply chain: E2Open GTNexus Utilities: Dropbox Slideshare
  • 20. Salesforce – the crowd puller
  • 21. Salesforce.com – The company Started in 1999, CEO is Marc Benioff
  • 22. Salesforce.com – The company(*) Annual revenue: $2.5bn (2012 Annual Report)(*) Business backlog: $3.5bn (2012 Annual Report)(*) 150bn datacenter transactions (2012 Annual Report)(*) 100,000+ customers, 2000+ partners, 8000+ employees (2012 Annual Report)(*) # 424 in market value
  • 23. Basic Offerings
  • 24. Salesforce Industry presence
  • 25. Force.com Platform Programmable User Interface Real-Time Workflow Real-Time Mobile & Approvals Deployment Real-Time Websites Programmable Cloud Logic Real-Time Content Library The Fast Way to Build in the Cloud Granular Security & Real-Time Sharing Analytics Unlimited Real-Time Customization AppExchange
  • 26. Salesforce - ‘Social Selling’ in Enterprises Twitter YouTube Facebook Salesforce ERP VideoChat Google CTI Analytics
  • 27. Salesforce @ QBurst Technologies Consulting Configuration & Customization User Adoption & Migration Training Integration
  • 28. Future Plans - 2012 Questions ?
  • 29. Future Plans - 2012 Thanks !