Homers Guide2 Online Ad Sales

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A Layman\'s Guide to Online Ad Sales

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Homers Guide2 Online Ad Sales

  1. 1. Homer’s Guide To Online Ad Sales<br />Online Advertising or Gibberish?<br /><ul><li> Form of Promotion
  2. 2. Uses Internet / WWW
  3. 3. Deliver Marketing Messages to attract customers
  4. 4. Examples include contextual ads on search engine page results, banner ads, Rich media Ads, Social Network Advertising, Interstitial Ads, Online Classified Advertising, Email Marketing including email spam.</li></ul>O really?<br />So how does it score over Print or TV Adv?<br />Any recent e.g.?<br />ijb<br />
  5. 5. Major Benefit<br /><ul><li>Immediate Publishing of Information & Content
  6. 6. Not limited by Geography & Time
  7. 7. Interactive Advertising (interruptive advertising)
  8. 8. Efficiency of advertiser’s investment
  9. 9. Allows customization of advertisements
  10. 10. E.g. Yahoo! Search Marketing, Adwords, Adsense, Facebook Adverts</li></ul>Vendor Selection<br />ROI<br />Copywriting & Graphic Design<br />
  11. 11. Floating, Expanding, Polite, Wallpaper, Trick Banner, Pop Up, Pop-Under, Video Ad, Map Ad, Mobile Ad, Interstitial Ad<br />Types of Ads<br />But how do Online Sales companies generate revenue?<br />
  12. 12. Life as an Online Ad Sales Person<br />Forecast revenue, orders on the books, and ad leads and avail reporting<br />Generate Ad campaign ROI reports and affidavits<br />Oversee billing and collection activity<br />
  13. 13. Ideal Candidate<br /><ul><li> A background in media planning/buying or trafficking
  14. 14. A degree in business or related field
  15. 15. Foundation of ad revenues and tracking tools as Dart, Zedo, Atlas, etc.
  16. 16. Familiarity with leading web analytics and audience measurement offerings such as</li></ul> Google, comScore, Arbitron.<br /><ul><li> Knowledge of ad formats, typical rate cards and campaign elements & budgets
  17. 17. Experience with various campaign strategies , CPM, CPC, CPL and CPA
  18. 18. Strong analytic, database, spreadsheet and word processing skills
  19. 19. Attention to details, ability to multitask
  20. 20. Optimistic attitude, versatile team player, self starter
  21. 21. Knowledge/Employment of MIS , for e.g. SugarCRM, Oracle, etc.
  22. 22. Does FOLLOW UP (essentially) on all current/prospective sales.
  23. 23. Be “Jugadoo” to forecast sales (intuitive) and adapt ever changing trending tools.</li></li></ul><li>At the end of the day,<br />Work Hard<br />Party Hard<br />(that’s what my Boss says)<br />

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