A Layman\'s Guide to Online Ad Sales

2. Uses Internet / WWW

3. Deliver Marketing Messages to attract customers

4. Examples include contextual ads on search engine page results, banner ads, Rich media Ads, Social Network Advertising, Interstitial Ads, Online Classified Advertising, Email Marketing including email spam.O really? So how does it score over Print or TV Adv? Any recent e.g.? ijb

6. Not limited by Geography & Time

7. Interactive Advertising (interruptive advertising)

8. Efficiency of advertiser’s investment

9. Allows customization of advertisements

10. E.g. Yahoo! Search Marketing, Adwords, Adsense, Facebook AdvertsVendor Selection ROI Copywriting & Graphic Design

11. Floating, Expanding, Polite, Wallpaper, Trick Banner, Pop Up, Pop-Under, Video Ad, Map Ad, Mobile Ad, Interstitial Ad Types of Ads But how do Online Sales companies generate revenue?

12. Life as an Online Ad Sales Person Forecast revenue, orders on the books, and ad leads and avail reporting Generate Ad campaign ROI reports and affidavits Oversee billing and collection activity

14. A degree in business or related field

15. Foundation of ad revenues and tracking tools as Dart, Zedo, Atlas, etc.

17. Experience with various campaign strategies , CPM, CPC, CPL and CPA

18. Strong analytic, database, spreadsheet and word processing skills

19. Attention to details, ability to multitask

20. Optimistic attitude, versatile team player, self starter

21. Knowledge/Employment of MIS , for e.g. SugarCRM, Oracle, etc.

22. Does FOLLOW UP (essentially) on all current/prospective sales.