Absolut Campaigns Through The Years
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Absolut Campaigns Through The Years

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Well it was my advertising classes and one day my teacher poked fun at me if I would be able to make a case study on Absolut Ads through the years in just one ppt and that too in two days. So I......

Well it was my advertising classes and one day my teacher poked fun at me if I would be able to make a case study on Absolut Ads through the years in just one ppt and that too in two days. So I went through every website there was and read the two Volumes on Absolut by TBWA Chait themselves. I must say it's one of my best collection till now and I loved making this powerpoint and presenting it to the whole class and the teacher herself. The teacher congratulated me for my work and appreciated it. She now uses this ppt in her lectures!

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  • grand
  • 1st Xmas ad to take liberties with bottle.
  • 102 people, first and only time real people used to create a bottle
  • Painted Billboard in downtownchicago
  • 1989 VOGUE
  • Elle
  • TREY PARKER, 30, and MATT STONE, 29

Transcript

  • 1. An
    Presentation
    by
  • 2. Why are Absolut ads so memorable?Why do collectors crave them?
    Simple Answer
    The execution ABSOLUT-ly brilliant
    Two simple words (and the first is always the same
    A single stunning image – the iconic bottle painted, built, deconstructed, reconstructed, dressed, undressed, decorated, and transformed.
  • 3. Absolut Introduction
    Campaign Running since 1981
    Earlier know by “Absolut rent Branvin”
    Spread over 126 Countries
    Employee more than 2500
    Inducted in the American Marketing Association’s Marketing Hall of Fame in 1992 along with just two other brands : Coca Cola and Nike. Of the three, only Absolut accomplished this feat without the benefit of the other, much more powerful advertising medium : Television
    Signature Campaign of TBWA
  • 4. Absolut Beginning
    1981-84
  • 5.
  • 6. Milk Bottle Shot
    When the campaign began, in 1981, Absolut was selling 20,000 cases annually in the U.S.A ; by 1995 the sales were ober 3 million cases – an increase in 14900!
  • 7. This may have been the first ad to run; no one is quite certain anymore. Space was purchased in the NYT on a standby basis, meaning that ad could run anywhere, anytime. The staff of the Times, thinking they were doing the client a favor, ran the ad opposite the obituaries.
  • 8. Russia vs Afghanistan
  • 9.
  • 10.
  • 11.
  • 12. Treasure was the advent of color TV.
    Fish look alive – ad demonstrated great attention to detail
  • 13.
  • 14. Absolut Objects
    1984-87
    In 1984 itself 444,000 cases sold.
  • 15. As a Broadway Marquee.
    Bottle is not made by glass.
    Superlative Adjectives and nouns (perfection, clarity, magic, treasure) that modified Absolut
  • 16.
  • 17. Golf was very upscale, customer were playing it,
    And that ABSOLUT 19th was exactly the place to wind down after a day on the links.
  • 18. First visit to Silicon Valley in 1989.
    7 computer generations ago, being an integral part of a computer chip was, well, leading edge!!
  • 19.
  • 20.
  • 21. Real 30 acre field outside Lawrence, Kansas. Use of real crops – corn, hops and maize and other grains – ensured that ad would evolve with the seasons
  • 22.
  • 23.
  • 24. Absolut Cities
    1987- ___
    There are often good marketing reasons to support a particular city.
    2 dozen city ads, now added/year.
    People want an Absolut ad to honor their city, to show it’s arrived.
  • 25.
  • 26.
  • 27.
  • 28. It was the start of a time when Absolut bottles were showing up everywhere you turned.
  • 29.
  • 30. Debuted in Jan 1995 with the 101st Congress
    Bottle mired and constricted in bureaucracy red tape
  • 31.
  • 32.
  • 33.
  • 34.
  • 35. Absolut Art
    1985+
  • 36. Andy Warhol
    1985
    $65,000
    Immediate Success
  • 37. Keith Haring
    NY Subway Graffiti artist
    Nov ‘86
  • 38.
  • 39. Absolut Expressions
    1982
  • 40.
  • 41.
  • 42. Absolute Artists
    1986
  • 43.
  • 44. Absolut Hollywood
    1987
  • 45.
  • 46. Absolut Fashion
    1989
  • 47.
  • 48.
  • 49.
  • 50.
  • 51. Absolut Themed Art
    1988-1990
  • 52.
  • 53.
  • 54. Absolut Cartoon
    1991
  • 55.
  • 56.
  • 57. Absolut Fashion
    1991
    Men
  • 58.
  • 59. Absolut Fashion III
    1991
  • 60.
  • 61.
  • 62. Absolut Canada Fashion
  • 63.
  • 64. Absolut Cities of Europe
  • 65.
  • 66.
  • 67.
  • 68. Absolut Fashion IV
    1993
  • 69.
  • 70. Absolut Fashion
    1994
  • 71.
  • 72.
  • 73. Absolut Fashion Newton
    1995
    Helmet Newton
    Vogue
    1st time used an ensemble of International Designers
    1/2dozen editions throughout America, Europe and Asia
  • 74.
  • 75. Absolut Design
    1996
  • 76.
  • 77.
  • 78. Absolut Fashion Versace/Ritts
    1997
  • 79.
  • 80. Absolut Perspectives
    1997
  • 81.
  • 82. Absolut Traveling
    1998
  • 83.
  • 84. 20th Anniversary
    2000
  • 85.
  • 86.
  • 87. Absolut 7 sins (2001)