Absolut Campaigns Through The Years

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Well it was my advertising classes and one day my teacher poked fun at me if I would be able to make a case study on Absolut Ads through the years in just one ppt and that too in two days. So I went through every website there was and read the two Volumes on Absolut by TBWA Chait themselves. I must say it's one of my best collection till now and I loved making this powerpoint and presenting it to the whole class and the teacher herself. The teacher congratulated me for my work and appreciated it. She now uses this ppt in her lectures!

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  • grand
  • 1st Xmas ad to take liberties with bottle.
  • 102 people, first and only time real people used to create a bottle
  • Painted Billboard in downtownchicago
  • 1989 VOGUE
  • Elle
  • TREY PARKER, 30, and MATT STONE, 29
  • Absolut Campaigns Through The Years

    1. 1. An<br />Presentation<br />by<br />
    2. 2. Why are Absolut ads so memorable?Why do collectors crave them?<br />Simple Answer<br />The execution ABSOLUT-ly brilliant<br />Two simple words (and the first is always the same<br />A single stunning image – the iconic bottle painted, built, deconstructed, reconstructed, dressed, undressed, decorated, and transformed.<br />
    3. 3. Absolut Introduction<br /> Campaign Running since 1981<br />Earlier know by “Absolut rent Branvin”<br />Spread over 126 Countries<br />Employee more than 2500<br />Inducted in the American Marketing Association’s Marketing Hall of Fame in 1992 along with just two other brands : Coca Cola and Nike. Of the three, only Absolut accomplished this feat without the benefit of the other, much more powerful advertising medium : Television<br />Signature Campaign of TBWA<br />
    4. 4. Absolut Beginning<br />1981-84<br />
    5. 5.
    6. 6. Milk Bottle Shot<br />When the campaign began, in 1981, Absolut was selling 20,000 cases annually in the U.S.A ; by 1995 the sales were ober 3 million cases – an increase in 14900!<br />
    7. 7. This may have been the first ad to run; no one is quite certain anymore. Space was purchased in the NYT on a standby basis, meaning that ad could run anywhere, anytime. The staff of the Times, thinking they were doing the client a favor, ran the ad opposite the obituaries. <br />
    8. 8. Russia vs Afghanistan<br />
    9. 9.
    10. 10.
    11. 11.
    12. 12. Treasure was the advent of color TV.<br />Fish look alive – ad demonstrated great attention to detail<br />
    13. 13.
    14. 14. Absolut Objects<br />1984-87<br />In 1984 itself 444,000 cases sold.<br />
    15. 15. As a Broadway Marquee.<br />Bottle is not made by glass. <br />Superlative Adjectives and nouns (perfection, clarity, magic, treasure) that modified Absolut<br />
    16. 16.
    17. 17. Golf was very upscale, customer were playing it, <br />And that ABSOLUT 19th was exactly the place to wind down after a day on the links.<br />
    18. 18. First visit to Silicon Valley in 1989.<br />7 computer generations ago, being an integral part of a computer chip was, well, leading edge!!<br />
    19. 19.
    20. 20.
    21. 21. Real 30 acre field outside Lawrence, Kansas. Use of real crops – corn, hops and maize and other grains – ensured that ad would evolve with the seasons<br />
    22. 22.
    23. 23.
    24. 24. Absolut Cities<br />1987- ___<br />There are often good marketing reasons to support a particular city.<br />2 dozen city ads, now added/year.<br />People want an Absolut ad to honor their city, to show it’s arrived.<br />
    25. 25.
    26. 26.
    27. 27.
    28. 28. It was the start of a time when Absolut bottles were showing up everywhere you turned. <br />
    29. 29.
    30. 30. Debuted in Jan 1995 with the 101st Congress<br />Bottle mired and constricted in bureaucracy red tape<br />
    31. 31.
    32. 32.
    33. 33.
    34. 34.
    35. 35. Absolut Art<br />1985+<br />
    36. 36. Andy Warhol<br />1985<br />$65,000<br />Immediate Success<br />
    37. 37. Keith Haring<br />NY Subway Graffiti artist<br />Nov ‘86<br />
    38. 38.
    39. 39. Absolut Expressions<br />1982<br />
    40. 40.
    41. 41.
    42. 42. Absolute Artists<br />1986<br />
    43. 43.
    44. 44. Absolut Hollywood<br />1987<br />
    45. 45.
    46. 46. Absolut Fashion<br />1989<br />
    47. 47.
    48. 48.
    49. 49.
    50. 50.
    51. 51. Absolut Themed Art<br />1988-1990<br />
    52. 52.
    53. 53.
    54. 54. Absolut Cartoon<br />1991<br />
    55. 55.
    56. 56.
    57. 57. Absolut Fashion <br />1991<br />Men<br />
    58. 58.
    59. 59. Absolut Fashion III<br />1991<br />
    60. 60.
    61. 61.
    62. 62. Absolut Canada Fashion<br />
    63. 63.
    64. 64. Absolut Cities of Europe<br />
    65. 65.
    66. 66.
    67. 67.
    68. 68. Absolut Fashion IV<br />1993<br />
    69. 69.
    70. 70. Absolut Fashion<br />1994<br />
    71. 71.
    72. 72.
    73. 73. Absolut Fashion Newton<br />1995<br />Helmet Newton<br />Vogue<br />1st time used an ensemble of International Designers<br />1/2dozen editions throughout America, Europe and Asia<br />
    74. 74.
    75. 75. Absolut Design<br />1996<br />
    76. 76.
    77. 77.
    78. 78. Absolut Fashion Versace/Ritts<br />1997<br />
    79. 79.
    80. 80. Absolut Perspectives<br />1997<br />
    81. 81.
    82. 82. Absolut Traveling<br />1998<br />
    83. 83.
    84. 84. 20th Anniversary<br />2000<br />
    85. 85.
    86. 86.
    87. 87. Absolut 7 sins (2001)<br />

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