Presentation on McDonald's Corp.

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Presentation on McDonald's Corp.

  1. 1. McDonald’s <br /> BY : DEEPTI BHARDWAJ<br /> MBA HEALTHCARE<br /> MHS1007006 <br />
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  3. 3. About Mc’Donald’s<br />Industry : Food Restaurants <br />Founded : 15 May,1940<br />Founders : Richard and Maurice Mcdonald<br /> & Ray kroc<br />Headquarters : Oar brooke , Illinois<br />Key people : James A. skinner<br />Revenue : US$ 22.6 billion<br />
  4. 4. Products<br />Fast food :<br />Hamburgers<br />Chicken <br />French fries <br />Soft drinks<br />Coffee<br />Milkshakes<br />Salads<br />Desserts<br />Breakfast<br />
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  7. 7. What Business are We in ?<br />Mc donald’s Corporation is the World’s largest Hamburger Fast Food Restaurants.<br />Serving 58 million customers daily<br />McDonald's revenues grew 27% over the three years ending in 2007 to $22.8 billion, and 9% growth in operating income to $3.9 billion.<br />
  8. 8. Mcdonald’s Big Mac Burger<br />Created by Jim Delligatti<br />Energy 540 k cal (2,300 kJ)<br />Energy from fat 270 kcal (1,100 kJ)<br />Cholesterol 80 mg (26%)<br />Ingredients : Beef, lettuce, cheese, pickles, onions, "special sauce“ and a bun topped with sesame seeds.<br />
  9. 9. Revenue Generated for this Category <br />McDonalds has revenues of $22.7 billion and operating profits of $6.8 billion.<br /> Sales across all of its company-owned and franchised restaurants totaled $56.9 billion.<br /> Revenues were down 3.3% over 2008, but profits were up 6.2%. Over 5 years, McDonalds has seen company revenues increase at an annual rate of 4.9%, while profits increased by 10.0% and storewide sales grew by 9.0%. <br />
  10. 10. Revenue Generated <br />McDonald's revenues for the first three quarters of 2009 (ending September 30, 2009), were $11.4 billion, down 10.1% from the first nine months of 2008.<br /> At the same time, operating income increased 1.5% over the same period last year, reaching $5.0 billion. <br />The declines in revenue were offset by larger declines in operating cost. this is also the best revenue they have had in the longest time ever<br />
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  12. 12. Global Market share<br />Comparable Sales Growth : 3.8%<br />Earnings Per Share Growth : 9%<br />Total Cash Returned to Shareholders <br /> 2007—2009 : $ 16.6 billion<br />
  13. 13. McDonald’s Vision And Mission & Value<br />Vision : To be the best and leading fast food provider throughout the globe .<br />Mission :To be customers’ favorite place and way to eat and to improve operations to provide the most delicious fast food that meets customers’ satisfaction.<br />Value : Provide good quality ,services to customer and to have a clean environment.<br />
  14. 14. COMPETITORS IN AUSTRALIA<br />ARBY’S<br />WHITE CASTLE<br />
  15. 15. COMPETITORS IN USA<br />
  16. 16. COMPETITORS IN AMERICA<br />
  17. 17. COMPETITORS IN CHINA<br />MAINLAND CHINA<br />FAIRWOOD<br />
  18. 18. COMPETITORS IN JAPAN<br />MOS BURGER<br />RAMEN<br />
  19. 19. COMPETITORS IN SOUTH AFRICA<br />WIMPY<br /><ul><li>OCEAN BASKET</li></li></ul><li>Revenues of Competitors<br />
  20. 20. REVENUES OF COMPETITORS<br />
  21. 21. Market Share: Restaurants ’07 vs. ‘09<br />
  22. 22. Positioning <br />Mcdonald’s isn’t just selling burgers and fries.<br />Its environment is clean and friendly to families.<br />Offering of different side dishes ( french fried potatoes )<br />
  23. 23. Positioning <br />McDonald's has placed considerable emphasis on enhancing its brand positioning through sponsorship of events and sports.<br />It was one of eight corporate sponsors of the Millennium Dome Experience, investing £8 million in the Dome's community programme and learning experience.<br />
  24. 24. Positioning <br />It has been a major sponsor of international football, including the World Cup since 1994 and the Champions League from 1996 to 2000.<br />It has sponsored British athletics since 1993, notably the McDonald's Young Athletes' League, training 11 to 17 year olds.<br />It has sponsored Child Safety Week since 1994.<br />

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