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Presentation on McDonald's Corp. Presentation on McDonald's Corp. Presentation Transcript

  • McDonald’s
    BY : DEEPTI BHARDWAJ
    MBA HEALTHCARE
    MHS1007006
  • About Mc’Donald’s
    Industry : Food Restaurants
    Founded : 15 May,1940
    Founders : Richard and Maurice Mcdonald
    & Ray kroc
    Headquarters : Oar brooke , Illinois
    Key people : James A. skinner
    Revenue : US$ 22.6 billion
  • Products
    Fast food :
    Hamburgers
    Chicken 
    French fries 
    Soft drinks
    Coffee
    Milkshakes
    Salads
    Desserts
    Breakfast
  • What Business are We in ?
    Mc donald’s Corporation is the World’s largest Hamburger Fast Food Restaurants.
    Serving 58 million customers daily
    McDonald's revenues grew 27% over the three years ending in 2007 to $22.8 billion, and 9% growth in operating income to $3.9 billion.
  • Mcdonald’s Big Mac Burger
    Created by Jim Delligatti
    Energy 540 k cal (2,300 kJ)
    Energy from fat 270 kcal (1,100 kJ)
    Cholesterol 80 mg (26%)
    Ingredients : Beef, lettuce, cheese, pickles, onions, "special sauce“ and a bun topped with sesame seeds.
  • Revenue Generated for this Category
    McDonalds has revenues of $22.7 billion and operating profits of $6.8 billion.
    Sales across all of its company-owned and franchised restaurants totaled $56.9 billion.
    Revenues were down 3.3% over 2008, but profits were up 6.2%. Over 5 years, McDonalds has seen company revenues increase at an annual rate of 4.9%, while profits increased by 10.0% and storewide sales grew by 9.0%. 
  • Revenue Generated
    McDonald's revenues for the first three quarters of 2009 (ending September 30, 2009), were $11.4 billion, down 10.1% from the first nine months of 2008.
    At the same time, operating income increased 1.5% over the same period last year, reaching $5.0 billion.
    The declines in revenue were offset by larger declines in operating cost. this is also the best revenue they have had in the longest time ever
  • Global Market share
    Comparable Sales Growth : 3.8%
    Earnings Per Share Growth : 9%
    Total Cash Returned to Shareholders
    2007—2009 : $ 16.6 billion
  • McDonald’s Vision And Mission & Value
    Vision : To be the best and leading fast food provider throughout the globe .
    Mission :To be customers’ favorite place and way to eat and to improve operations to provide the most delicious fast food that meets customers’ satisfaction.
    Value : Provide good quality ,services to customer and to have a clean environment.
  • COMPETITORS IN AUSTRALIA
    ARBY’S
    WHITE CASTLE
  • COMPETITORS IN USA
  • COMPETITORS IN AMERICA
  • COMPETITORS IN CHINA
    MAINLAND CHINA
    FAIRWOOD
  • COMPETITORS IN JAPAN
    MOS BURGER
    RAMEN
  • COMPETITORS IN SOUTH AFRICA
    WIMPY
    • OCEAN BASKET
  • Revenues of Competitors
  • REVENUES OF COMPETITORS
  • Market Share: Restaurants ’07 vs. ‘09
  • Positioning
    Mcdonald’s isn’t just selling burgers and fries.
    Its environment is clean and friendly to families.
    Offering of different side dishes ( french fried potatoes )
  • Positioning
    McDonald's has placed considerable emphasis on enhancing its brand positioning through sponsorship of events and sports.
    It was one of eight corporate sponsors of the Millennium Dome Experience, investing £8 million in the Dome's community programme and learning experience.
  • Positioning
    It has been a major sponsor of international football, including the World Cup since 1994 and the Champions League from 1996 to 2000.
    It has sponsored British athletics since 1993, notably the McDonald's Young Athletes' League, training 11 to 17 year olds.
    It has sponsored Child Safety Week since 1994.