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Louis vuitton ppt

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A presentation By Deepti , Madhu , isha , Anu on LOUIS VUITTON

A presentation By Deepti , Madhu , isha , Anu on LOUIS VUITTON

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Transcript

  • 1. PRESENTATION
    By :
    Anu
    Deepti
    Isha
    Madhu
  • 2.
  • 3. HISTORY
    - In 1854 : Louis Vuitton opened first store in Paris
    - In 1892 : Vuitton died and the company started selling handbags.
    - Headquarters : Paris , France .
  • 4. KEY PEOPLE
    Louis Vuitton : Founder
    Bernard Arnault : President
    Marc Jacobs : Art Director
  • 5. TARGET MARKET
    Both Men and Women
    Age : Ranging from young adults to Seniors 22-65 yrs old.
    Income : Around $5,500 or above per month
  • 6. LVMH GROUP
    Louis Vuitton
    Givenchy
    Guerlain
    Dior
    Moet & Chandon
    Veuve
    Clicquot
    Dom Peignon
  • 7. PRODUCTS
    Main products : Leather bags and wallets
    Handbags , luggage and cosmetic bags
    Time pieces
    Shoes
    Jewelry
    Sunglasses
    Belts ,scarves & Accessories
  • 8. PRICE
    Never on Sale !!
    Premium prices
    Price range :
    - Handbags : $ 550 - $ 3700
    - Wallets : $ 200 - $ 700
  • 9. PROMOTION
    • Advertisements
    - message : convey luxurious image
    - means of media : high-end fashion magazines. Eg. – Vogue, Elle
    -Billboards
  • 10. PLACES
    Department Stores
    - Macy’s New York
    - Bloomingdales
    - Saks Fifth Avenue
    Exclusive Distribution
    - Limited number of stores and retailers
  • 11. ENDORSEMENTS
    Jennifer Lopez
    Kate Moss
    Uma Thurman
    Scarlett Johansson
  • 12.
  • 13.
  • 14. REVENUE EARNED
    € 1.98 billion ( 2009 )
  • 15. COMPETETORS
    Gucci
    Prada
    H&M
  • 16.
  • 17. GUCCI
    History : Founded in 1921 by GuccioGucci in Florence,Italy
    Initially a Family Operated business and now owned by a french company PPR ( Pinault – Printemps – Redoute )
    After WW2 : Internationally recognized as a luxury brand
  • 18. BRANDS UNDER GUCCI GROUP
    Gucci
    BottegaVeneta
    Yves Saint Laurent
    Bedat &Co.
    Boucheron
    YSL beaute
    Balenciaga
    Stella McCartney
    Alexander McQueen
    Sergio Rossi
  • 19. Products & Key people
    Clothing
    Watches
    Jewellery
    Shoes
    Leather goods
    Key people :
    Patrizio Di Marco ( President & CEO )
  • 20.
  • 21. Revenue earned
    € 2.2 billion ( 2009 )
  • 22.
  • 23. PRADA
    Founded in 1913 by Mario Prada
    Headquarters at Milan ,Italy
    More than 250 boutiques worldwide
  • 24. PRODUCTS
    Perfumes
    Bags
    Cosmetics
    Sunglasses
    Accessories
    Shoes
    Apparels
  • 25. KEY PEOPLE
    Miuccia Prada ( Head Designer )
    PatriZioBertelli ( CEO )
  • 26. REVENUE EARNED
    € 1.7 billion (2009 )
  • 27.
  • 28.
  • 29. H&MHennes & Mauritz AB
    Founded in 1947 in Sweden by ErlingPersson
    Headquarters at Stockholm , Sweden
  • 30. PRODUCTS
    Cosmetics
    Clothing
  • 31. KEY PEOPLE
    Stefan Persson ( Chairman )
    Karl Johan Persson ( President &CEO )
    2000 Stores in 37 different countries
  • 32. REVENUE EARNED
    SEK 118.697 million ( 2009 )
  • 33.
  • 34. GLOBAL MARKET POSITION
    LVMH : 16th
    GUCCI : 45th
    PRADA : 87th
    H & M : 22nd