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Louis vuitton ppt
Louis vuitton ppt
Louis vuitton ppt
Louis vuitton ppt
Louis vuitton ppt
Louis vuitton ppt
Louis vuitton ppt
Louis vuitton ppt
Louis vuitton ppt
Louis vuitton ppt
Louis vuitton ppt
Louis vuitton ppt
Louis vuitton ppt
Louis vuitton ppt
Louis vuitton ppt
Louis vuitton ppt
Louis vuitton ppt
Louis vuitton ppt
Louis vuitton ppt
Louis vuitton ppt
Louis vuitton ppt
Louis vuitton ppt
Louis vuitton ppt
Louis vuitton ppt
Louis vuitton ppt
Louis vuitton ppt
Louis vuitton ppt
Louis vuitton ppt
Louis vuitton ppt
Louis vuitton ppt
Louis vuitton ppt
Louis vuitton ppt
Louis vuitton ppt
Louis vuitton ppt
Louis vuitton ppt
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Louis vuitton ppt

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A presentation By Deepti , Madhu , isha , Anu on LOUIS VUITTON

A presentation By Deepti , Madhu , isha , Anu on LOUIS VUITTON

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  1. PRESENTATION<br />By :<br />Anu<br />Deepti<br />Isha<br />Madhu<br />
  2. HISTORY<br /> - In 1854 : Louis Vuitton opened first store in Paris <br />- In 1892 : Vuitton died and the company started selling handbags.<br /> - Headquarters : Paris , France .<br />
  3. KEY PEOPLE<br />Louis Vuitton : Founder<br />Bernard Arnault : President<br />Marc Jacobs : Art Director<br />
  4. TARGET MARKET<br />Both Men and Women<br />Age : Ranging from young adults to Seniors 22-65 yrs old.<br />Income : Around $5,500 or above per month<br />
  5. LVMH GROUP<br />Louis Vuitton<br />Givenchy<br />Guerlain<br />Dior<br />Moet & Chandon<br />Veuve<br />Clicquot<br />Dom Peignon<br />
  6. PRODUCTS<br />Main products : Leather bags and wallets <br />Handbags , luggage and cosmetic bags <br />Time pieces <br />Shoes<br />Jewelry<br />Sunglasses<br />Belts ,scarves & Accessories<br />
  7. PRICE<br />Never on Sale !!<br />Premium prices<br />Price range : <br /> - Handbags : $ 550 - $ 3700<br /> - Wallets : $ 200 - $ 700 <br />
  8. PROMOTION<br /><ul><li>Advertisements</li></ul> - message : convey luxurious image<br /> - means of media : high-end fashion magazines. Eg. – Vogue, Elle<br /> -Billboards<br />
  9. PLACES<br />Department Stores<br /> - Macy’s New York<br /> - Bloomingdales<br /> - Saks Fifth Avenue<br />Exclusive Distribution<br /> - Limited number of stores and retailers <br />
  10. ENDORSEMENTS<br />Jennifer Lopez<br />Kate Moss<br />Uma Thurman<br />Scarlett Johansson<br />
  11. REVENUE EARNED<br />€ 1.98 billion ( 2009 )<br />
  12. COMPETETORS<br />Gucci<br />Prada<br />H&M<br />
  13. GUCCI<br />History : Founded in 1921 by GuccioGucci in Florence,Italy<br />Initially a Family Operated business and now owned by a french company PPR ( Pinault – Printemps – Redoute )<br />After WW2 : Internationally recognized as a luxury brand <br />
  14. BRANDS UNDER GUCCI GROUP<br />Gucci<br />BottegaVeneta<br />Yves Saint Laurent<br />Bedat &Co.<br />Boucheron<br />YSL beaute<br />Balenciaga<br />Stella McCartney<br />Alexander McQueen<br />Sergio Rossi<br />
  15. Products & Key people<br />Clothing<br />Watches<br />Jewellery<br />Shoes<br />Leather goods<br />Key people :<br />Patrizio Di Marco ( President & CEO )<br />
  16. Revenue earned<br />€ 2.2 billion ( 2009 )<br />
  17. PRADA<br />Founded in 1913 by Mario Prada<br />Headquarters at Milan ,Italy<br />More than 250 boutiques worldwide<br />
  18. PRODUCTS<br />Perfumes<br />Bags<br />Cosmetics<br />Sunglasses<br />Accessories<br />Shoes<br />Apparels<br />
  19. KEY PEOPLE<br />Miuccia Prada ( Head Designer )<br />PatriZioBertelli ( CEO )<br />
  20. REVENUE EARNED<br />€ 1.7 billion (2009 )<br />
  21. H&MHennes & Mauritz AB<br />Founded in 1947 in Sweden by ErlingPersson<br />Headquarters at Stockholm , Sweden<br />
  22. PRODUCTS<br />Cosmetics<br />Clothing<br />
  23. KEY PEOPLE<br />Stefan Persson ( Chairman )<br />Karl Johan Persson ( President &CEO )<br /> 2000 Stores in 37 different countries <br />
  24. REVENUE EARNED<br />SEK 118.697 million ( 2009 )<br />
  25. GLOBAL MARKET POSITION<br />LVMH : 16th<br />GUCCI : 45th<br />PRADA : 87th<br /> H & M : 22nd<br />

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