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Louis vuitton ppt
Louis vuitton ppt
Louis vuitton ppt
Louis vuitton ppt
Louis vuitton ppt
Louis vuitton ppt
Louis vuitton ppt
Louis vuitton ppt
Louis vuitton ppt
Louis vuitton ppt
Louis vuitton ppt
Louis vuitton ppt
Louis vuitton ppt
Louis vuitton ppt
Louis vuitton ppt
Louis vuitton ppt
Louis vuitton ppt
Louis vuitton ppt
Louis vuitton ppt
Louis vuitton ppt
Louis vuitton ppt
Louis vuitton ppt
Louis vuitton ppt
Louis vuitton ppt
Louis vuitton ppt
Louis vuitton ppt
Louis vuitton ppt
Louis vuitton ppt
Louis vuitton ppt
Louis vuitton ppt
Louis vuitton ppt
Louis vuitton ppt
Louis vuitton ppt
Louis vuitton ppt
Louis vuitton ppt
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Louis vuitton ppt

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A presentation By Deepti , Madhu , isha , Anu on LOUIS VUITTON

A presentation By Deepti , Madhu , isha , Anu on LOUIS VUITTON

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Transcript

  • 1. PRESENTATION
    By :
    Anu
    Deepti
    Isha
    Madhu
  • 2.
  • 3. HISTORY
    - In 1854 : Louis Vuitton opened first store in Paris
    - In 1892 : Vuitton died and the company started selling handbags.
    - Headquarters : Paris , France .
  • 4. KEY PEOPLE
    Louis Vuitton : Founder
    Bernard Arnault : President
    Marc Jacobs : Art Director
  • 5. TARGET MARKET
    Both Men and Women
    Age : Ranging from young adults to Seniors 22-65 yrs old.
    Income : Around $5,500 or above per month
  • 6. LVMH GROUP
    Louis Vuitton
    Givenchy
    Guerlain
    Dior
    Moet & Chandon
    Veuve
    Clicquot
    Dom Peignon
  • 7. PRODUCTS
    Main products : Leather bags and wallets
    Handbags , luggage and cosmetic bags
    Time pieces
    Shoes
    Jewelry
    Sunglasses
    Belts ,scarves & Accessories
  • 8. PRICE
    Never on Sale !!
    Premium prices
    Price range :
    - Handbags : $ 550 - $ 3700
    - Wallets : $ 200 - $ 700
  • 9. PROMOTION
    • Advertisements
    - message : convey luxurious image
    - means of media : high-end fashion magazines. Eg. – Vogue, Elle
    -Billboards
  • 10. PLACES
    Department Stores
    - Macy’s New York
    - Bloomingdales
    - Saks Fifth Avenue
    Exclusive Distribution
    - Limited number of stores and retailers
  • 11. ENDORSEMENTS
    Jennifer Lopez
    Kate Moss
    Uma Thurman
    Scarlett Johansson
  • 12.
  • 13.
  • 14. REVENUE EARNED
    € 1.98 billion ( 2009 )
  • 15. COMPETETORS
    Gucci
    Prada
    H&M
  • 16.
  • 17. GUCCI
    History : Founded in 1921 by GuccioGucci in Florence,Italy
    Initially a Family Operated business and now owned by a french company PPR ( Pinault – Printemps – Redoute )
    After WW2 : Internationally recognized as a luxury brand
  • 18. BRANDS UNDER GUCCI GROUP
    Gucci
    BottegaVeneta
    Yves Saint Laurent
    Bedat &Co.
    Boucheron
    YSL beaute
    Balenciaga
    Stella McCartney
    Alexander McQueen
    Sergio Rossi
  • 19. Products & Key people
    Clothing
    Watches
    Jewellery
    Shoes
    Leather goods
    Key people :
    Patrizio Di Marco ( President & CEO )
  • 20.
  • 21. Revenue earned
    € 2.2 billion ( 2009 )
  • 22.
  • 23. PRADA
    Founded in 1913 by Mario Prada
    Headquarters at Milan ,Italy
    More than 250 boutiques worldwide
  • 24. PRODUCTS
    Perfumes
    Bags
    Cosmetics
    Sunglasses
    Accessories
    Shoes
    Apparels
  • 25. KEY PEOPLE
    Miuccia Prada ( Head Designer )
    PatriZioBertelli ( CEO )
  • 26. REVENUE EARNED
    € 1.7 billion (2009 )
  • 27.
  • 28.
  • 29. H&MHennes & Mauritz AB
    Founded in 1947 in Sweden by ErlingPersson
    Headquarters at Stockholm , Sweden
  • 30. PRODUCTS
    Cosmetics
    Clothing
  • 31. KEY PEOPLE
    Stefan Persson ( Chairman )
    Karl Johan Persson ( President &CEO )
    2000 Stores in 37 different countries
  • 32. REVENUE EARNED
    SEK 118.697 million ( 2009 )
  • 33.
  • 34. GLOBAL MARKET POSITION
    LVMH : 16th
    GUCCI : 45th
    PRADA : 87th
    H & M : 22nd

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