• Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
79
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
4
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Unique benefits of Mobile  Mobile is first personal mass medium  Permanently connected  Always carried  Built in payment channel  Available at creative impulse  Has most accurate audience info  Enables augmented reality
  • 2. Mobile is as different from the internet, As TV is different from Radio
  • 3. Breakout of Mobile web  Staying current with latest trends  Location based benefits- timely information on your      business Another avenue to reach job seekers on the go Mobile career site serves as likely first touchpoint for job seekers Best tool for location specific information (ex: career site Several ways for recruiters to use (ex: paid search) Greater traffic to job oppurtunities
  • 4. Reaches you when you sleep  We have heard that we sleep with mobile phones  Latest research reveals that people not only take their phones to bed with them but two out of three actually keep the phone on & connected to receive SMS or calls at night
  • 5. Why Mobile for Recruiting? Traditional Marketing Job Boards Employer Job seeker Web Social Media Mobile
  • 6. Contrast Mobile phone & PC PC  30 minutes Task  Planned use  Sitting  Have time  E-mail  Creating info  Focused attention Mobile 30 seconds task Unplanned use Standing/walking in hurry SMS consuming info multi tasking
  • 7. Facts about mobile  The rate of mobile web growth over desktop internet in 2        years has grown 2000% Mobile search is growing more than 200% year on year It is expected to overtake searches on desktop PCs by 2014 By the year end 2012 more smartphones were sold that PCs If you deliver news & alerts, only through mobile you can reach 33% of the planet 86% of mobile internet users are using their devices while watching TV By 2010, mobile had passed every other technology in it’s number of user subscriptions In April 2012 it had 6 billion in a planet of 7 billion
  • 8. Users want two things  They want the mobile accessibility  They want better personalized services – apps & web apps Mobile cannot be ignored anymore nor in Business neither in recruitment
  • 9. What candidates expect?  Search & matching job alerts  Track application status  Location based services  Company info & connections  Easy way to apply  Tips for a good application  Contact & communicate with recruiter  Career related events  Sharing on social media
  • 10. The question: “Should a company have a mobile site?” Is the same irrelevant as it would be asking “Should a company have a webpage” The right question is: “How can we improve our services through mobile & attract more user/customers by doing so?”
  • 11. Conclusion  Mobile cannot be ignored by any industry or company if it doesn’t want to be wiped out from the business in the next 5 years.  It is replacing the traditional web & it is doing it really fast.
  • 12. Thanks