2. MARKETING ???
Is it Selling?
Is it advertising?
Is it customer
handling?
Is it promoting?
Is it price reduction?
3. Marketing is the process of communicating the value of a
product or service to customers, for the purpose of selling that
product or service.
Marketing is the management of process involved in identifying,
anticipating and satisfying consumer requirements profitably.
Marketing is the process of planning and executing the
conception, pricing, promotion, and distribution of ideas, goods,
services to create exchanges that satisfy individual and
organizational goals.
-American Marketing Association
MARKETING DEFINED…
11. Advertising: The paid, public, non-personal
announcement of a persuasive message by an
identified sponsor; the non-personal presentation
or promotion by a firm of its products to its
existing and potential customers.
Marketing: The systematic planning,
implementation and control of a mix of business
activities intended to bring together buyers and
sellers for the mutually advantageous exchange
or transfer of products.
MARKETING VS ADVERTISEMENT
13. A general view, examination, or
description of someone or
something.
look closely at or examine (someone
or something).
WHAT IS SURVEY???
14. A market survey is a tool used to gather
information about existing or potential
customers in a certain market or population.
The study of the spending characteristics and
purchasing power of the consumer who are
within your business's geographic area of
operation; a research method for defining the
market parameters of a business.
MARKETING + SURVEY
15. Problems faced by any organization in market are:-
Customer related
Product related
Price related
Promotion related
Place related
Competition
PROBLEMS IN MARKET
16. Maintain competitiveness
Analyze market size
Analyze Customer need
Regulation of price
Effective promotion
Distribution Channel Management
SOLUTION= MARKETING SURVEY
17. Telephonic interview
Face to face Interview
Focus group interview
Direct mail interview
E-mail interview
Questionnaire
Group Discussion
MARKETING SURVEY TOOLS
18. 1. Define objectives & specify information to
be collected
2. Select a sample
3. Prepare questions for survey
4. Collect data & analyze information
5. Prepare report based on data analyzed
DESIGNING MARKET SURVEY