~Mr. D.J. Gurung
2. MARKETING ???
Is it Selling?
Is it advertising?
Is it customer
Is it promoting?
Is it price reduction?
3.  Marketing is the process of communicating the value of a
product or service to customers, for the purpose of selling that
product or service.
 Marketing is the management of process involved in identifying,
anticipating and satisfying consumer requirements profitably.
Marketing is the process of planning and executing the
conception, pricing, promotion, and distribution of ideas, goods,
services to create exchanges that satisfy individual and
-American Marketing Association
Simple Marketing System
5. IMPORTANCE OF MARKETING
7. Types of Marketing
8. Offline Marketing
9.  Word of Mouth Marketing and Many more
10.  Advertising: The paid, public, non-personal
announcement of a persuasive message by an
identified sponsor; the non-personal presentation
or promotion by a firm of its products to its
existing and potential customers.
 Marketing: The systematic planning,
implementation and control of a mix of business
activities intended to bring together buyers and
sellers for the mutually advantageous exchange
or transfer of products.
MARKETING VS ADVERTISEMENT
11. MARKETING SURVEY
12. A general view, examination, or
description of someone or
look closely at or examine (someone
WHAT IS SURVEY???
13. A market survey is a tool used to gather
information about existing or potential
customers in a certain market or population.
The study of the spending characteristics and
purchasing power of the consumer who are
within your business's geographic area of
operation; a research method for defining the
market parameters of a business.
MARKETING + SURVEY
14. Problems faced by any organization in market are:-
 Customer related
 Product related
 Price related
 Promotion related
 Place related
PROBLEMS IN MARKET
15. Maintain competitiveness
Analyze market size
Analyze Customer need
Regulation of price
Distribution Channel Management
SOLUTION= MARKETING SURVEY
16.  Telephonic interview
 Face to face Interview
 Focus group interview
 Direct mail interview
 E-mail interview
 Group Discussion
MARKETING SURVEY TOOLS
17. 1. Define objectives & specify information to
2. Select a sample
3. Prepare questions for survey
4. Collect data & analyze information
5. Prepare report based on data analyzed
DESIGNING MARKET SURVEY