Marketing and Market survey

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Marketing and Market survey

  1. 1. MARKETING AND MARKET SURVEY ~Mr. D.J. Gurung mrdjgurung@gmail.com
  2. 2. MARKETING ??? Is it Selling? Is it advertising? Is it customer handling? Is it promoting? Is it price reduction?
  3. 3.  Marketing is the process of communicating the value of a product or service to customers, for the purpose of selling that product or service.  Marketing is the management of process involved in identifying, anticipating and satisfying consumer requirements profitably. Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services to create exchanges that satisfy individual and organizational goals. -American Marketing Association MARKETING DEFINED…
  4. 4. 4 Simple Marketing System Industry (a collection of sellers) Market (a collection of Buyers) Goods/services Money Communication Information
  5. 5. IMPORTANCE OF MARKETING Creates Awareness Boosts Sales Builds Company’s reputation Prolongs company’s existence MORE PROFIT
  6. 6. 6 Marketing Mix Product Price Promotion Place SOLUTION INFORMATION VALUE ACCESS
  7. 7. Types of Marketing Online Marketing
  8. 8. Offline Marketing
  9. 9.  Word of Mouth Marketing and Many more
  10. 10.  Advertising: The paid, public, non-personal announcement of a persuasive message by an identified sponsor; the non-personal presentation or promotion by a firm of its products to its existing and potential customers.  Marketing: The systematic planning, implementation and control of a mix of business activities intended to bring together buyers and sellers for the mutually advantageous exchange or transfer of products. MARKETING VS ADVERTISEMENT
  11. 11. MARKETING SURVEY
  12. 12. A general view, examination, or description of someone or something. look closely at or examine (someone or something). WHAT IS SURVEY???
  13. 13. A market survey is a tool used to gather information about existing or potential customers in a certain market or population. The study of the spending characteristics and purchasing power of the consumer who are within your business's geographic area of operation; a research method for defining the market parameters of a business. MARKETING + SURVEY
  14. 14. Problems faced by any organization in market are:-  Customer related  Product related  Price related  Promotion related  Place related  Competition PROBLEMS IN MARKET
  15. 15. Maintain competitiveness Analyze market size Analyze Customer need Regulation of price Effective promotion Distribution Channel Management SOLUTION= MARKETING SURVEY
  16. 16.  Telephonic interview  Face to face Interview  Focus group interview  Direct mail interview  E-mail interview  Questionnaire  Group Discussion MARKETING SURVEY TOOLS
  17. 17. 1. Define objectives & specify information to be collected 2. Select a sample 3. Prepare questions for survey 4. Collect data & analyze information 5. Prepare report based on data analyzed DESIGNING MARKET SURVEY
  18. 18. AREAS FOR INFORMATION COLLECTION

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