Marketing and Market surveyPresentation Transcript
~Mr. D.J. Gurung
Is it Selling?
Is it advertising?
Is it customer
Is it promoting?
Is it price reduction?
Marketing is the process of communicating the value of a
product or service to customers, for the purpose of selling that
product or service.
Marketing is the management of process involved in identifying,
anticipating and satisfying consumer requirements profitably.
Marketing is the process of planning and executing the
conception, pricing, promotion, and distribution of ideas, goods,
services to create exchanges that satisfy individual and
-American Marketing Association
Simple Marketing System
IMPORTANCE OF MARKETING
Types of Marketing
Word of Mouth Marketing and Many more
Advertising: The paid, public, non-personal
announcement of a persuasive message by an
identified sponsor; the non-personal presentation
or promotion by a firm of its products to its
existing and potential customers.
Marketing: The systematic planning,
implementation and control of a mix of business
activities intended to bring together buyers and
sellers for the mutually advantageous exchange
or transfer of products.
MARKETING VS ADVERTISEMENT
A general view, examination, or
description of someone or
look closely at or examine (someone
WHAT IS SURVEY???
A market survey is a tool used to gather
information about existing or potential
customers in a certain market or population.
The study of the spending characteristics and
purchasing power of the consumer who are
within your business's geographic area of
operation; a research method for defining the
market parameters of a business.
MARKETING + SURVEY
Problems faced by any organization in market are:-
PROBLEMS IN MARKET
Analyze market size
Analyze Customer need
Regulation of price
Distribution Channel Management
SOLUTION= MARKETING SURVEY
Face to face Interview
Focus group interview
Direct mail interview
MARKETING SURVEY TOOLS
1. Define objectives & specify information to
2. Select a sample
3. Prepare questions for survey
4. Collect data & analyze information
5. Prepare report based on data analyzed
DESIGNING MARKET SURVEY