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Social Branding for Tourism

Social Branding for Tourism



Cool and interesting ways for tourism-related businesses to stick out in the social media sea. Slide deck created for short consultations at the Vermont Travel Industry Conference in Killington, VT, ...

Cool and interesting ways for tourism-related businesses to stick out in the social media sea. Slide deck created for short consultations at the Vermont Travel Industry Conference in Killington, VT, April 12-13, 2012. #VTIC



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    Social Branding for Tourism Social Branding for Tourism Presentation Transcript

    • SOCIAL BRANDING FOR TOURISM BRAND UP. STAND OUT. Cool and interesting ways to stick out in the social media sea. SOCIAL BRANDING FOR TOURISM
    • SOCIAL MEDIA IS EVERYWHEREMore than just Facebook and Twitter anymore. Your customers and visitors have adopted a variety of socialsharing websites and smart phone applications like photo sharing and location based games like Foursquare.SOCIAL BRANDING FOR TOURISM
    • FACEBOOK APPS Create custom landing pages with or without fan gates. Great for contests, videos, other engagement. “We wanted the app to fit into our overall With Love, Apps for Facebook. Philadelphia XOXO campaign. These custom pages were created by an We also wanted to make sure agency, but there are free tab page apps like our fans and visitors would be Wildfire and ShortStack that let you pull in able to know what the prize was your own html, images, run contests, etc. every single day – which wildfireapp.com involves manual updating inside shortstack.com the app (Red Tettemer) and daily Facebook posts and tweets (Visit Philly).” Take advantage of the ~ Caroline Bean, Director of Timeline and pins. Social Media, VisitPhilly.com Tourism Australia highlights fans’ photos in their timeline. Making a fan famous for a week in front of 2+ million people.SOCIAL BRANDING FOR TOURISM
    • TWITTER The right avatar and branded background. This is valuable real estate to send your brand home on Twitter. Don’t settle for one of the default backgrounds or plain color. Add your logo, some iconic imagery, and contact info and make this page yours. Keep the background simple as there is already a lot going on in the feed and information panels. Your avatar should be more than just your logo, unless your logo is crisp and looks great in a small size. Be creative with it. This is a fun space.SOCIAL BRANDING FOR TOURISM
    • FOURSQUARE Claim your venue and keep the info up to date. Customers have probably already started your ‘account’ for you just by checking in. The nice thing about Foursquare for the tourism and hospitality industry, is as it becomes more popular, there will be more content from people who actually visit your city and businesses, along with tips from locals. You can tap into Foursquare to read how people really feel about your local businesses and the area in general. Check your venue often. See if you’ve been ‘listed’. Read tips about your place. Find pics, who your Mayor is. Post check in specials. foursquare.com/businessesSOCIAL BRANDING FOR TOURISM
    • PINTEREST Collect the best images of what you have to offer and post them to designated ‘boards’ on Pinterest. Visit Savannah has really taken Pinterest to the nth degree. With at least 26 different topic boards, 1,700 photos and over 12,000 followers - they’re showing the best of Savannah in a beautifully organized format. Get engagement, comments and people sharing your images, recipes, attractions, what have you. Pinterest allows you to segment out topics to make them easy to browse. Notice how Visit Savannah boards are topics people can drill down in, like recipes, attractions, culture and special events. Even celebrity chef Paula Deen has a dedicated board - and 4,200 people following just that board!SOCIAL BRANDING FOR TOURISM
    • FOODSPOTTINGBig exposure for localbusinesses. Benefits localsand visitors.“In the first two weeks after welaunched in May, ourfoodspotting.com/visitphillypage got five times the amountof Foodspotting’s otherpartners’ page views that soonafter launch. Our followersincreased 755% in those firsttwo weeks. We’ve now grown toover 1,000 followers and 22guides.”~ Caroline Bean, Director ofSocial Media, VisitPhilly.com
    • INSTAGRAM Facebook just bought popular photo app Instagram, which is already a nice app for fan pages. Further taking a social sharing application, integrating with another one, tying them both together for fans. You can rearrange the tabs on your FB page to highlight certain apps.SOCIAL BRANDING FOR TOURISM
    • THANK YOU! Seattle Metronatural wrapped float plane. Circa 2007.SOCIAL BRANDING FOR TOURISM @deepdishcreates deepdishcreative.com