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Natl life
 

Natl life

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    Natl life Natl life Presentation Transcript

    • SOCIAL MEDIA 101 for National Life GET MORE FROM FACEBOOK, TWITTER, LINKEDIN Cool and interesting ways to stick out in the social media sea.SOCIAL MEDIA 101 for National Life
    • SOCIAL MEDIA IS EVERYWHEREMore than just Facebook and Twitter anymore. Your customers and clients have adopted a variety of socialsharing websites and smart phone applications like photo sharing and location based games like Foursquare.SOCIAL MEDIA 101 for National Life
    • FACEBOOK Brand your Facebook page. Great for capturing likes, sign ups and Apps for Facebook. other exclusive content only ‘likers’ can These custom pages were likely access. created by an agency, but there are free tab page apps like Create custom landing pages Wildfire and ShortStack that with or without fan gates. let you pull in your own html, images, run contests, etc. Great for capturing likes, sign ups and other exclusive content only ‘likers’ can access. wildfireapp.com shortstack.com Take advantage of the Build custom Timeline, post pins, and apps. Facebook landing pages. Facebook lets you ‘pin’ a particular post for one week. It stays right at the top of Can point qualified (they LIKE other posts. Use that feature when you) potential and currentLiking a ‘fan-gated’ page leads to -> you’re trying to really send home an clients back to specific announcement, article, or something content on your website. important. See how a simple question gets likes shares and comments. SOCIAL MEDIA 101 for National Life
    • TWITTER The right avatar and branded background. This is valuable real estate to send your brand home on Twitter. Don’t settle for one of the default backgrounds or plain color. Add your logo, some iconic imagery, and contact info and make this page yours. Your avatar should be more than just your logo, unless your logo is crisp and looks great in a small size. Be creative with it. This is a fun space. Tweet locally. Sure there’s a national Which of these two are more Twitter account, but if interesting? your current and potential clients are in New England, cater to them if policy allows. And why not?SOCIAL MEDIA 101 for National Life
    • SOCIAL MEDIA 101 for National Life
    • LINKEDIN LinkedIn has a more educated and affluent audience than some of the other popular social media sites for business. In order to build followers for your LinkedIn company page, you should run some campaigns such as: 1) Notify your employees to follow your LinkedIn Groups and discussion boards are teeming with people looking for page, answers. 2) Send out an email to your existing contact database to follow your page, A quick search with the word “Vermont” pulls all sorts of business-related inquiries, including 3) Place a Follow button on your website insurance questions. These are opportunities to chime in with valid information as employees of or blog, and the company. 4) Cross-promote your page on other social channels, including LinkedIn Groups. Don’t make the mistake of ‘selling’. Just be helpful. This is a place to network and become an authority in the local business community.SOCIAL MEDIA 101 for National Life
    • LINKEDIN LinkedIn has a more educated and affluent audience than some of the other popular social media sites for business. In order to build followers for your LinkedIn company page, you #1: Maximize the Overview Tab on your LinkedIn Company Page should run some campaigns such as: On your company page Overview tab, only the top portion of your company description is visible. You need to make the most of this real estate. Adding links 1) Notify your employees to follow your page, to download e-books, careers, visit specific pages on your website, or fill out 2) Send out an email to your existing surveys and calculators are calls to action that generate qualified leads. contact database to follow your page, 3) Place a Follow button on your website #2: Create Interesting LinkedIn Company Page Updates or blog, and 4) Cross-promote your page on other Company page status updates that either create dialogue (grow your visibility) or social channels, including LinkedIn Groups. contain a call to action (generate leads) are the most effective forms of updates. • Donate to charity in exchange for followers • Hold a contest or a drawing • Showcase compelling stats or data • Ask for a “like” or a “share” with the update • Use catchy images and/or videos in your updatesSOCIAL MEDIA 101 for National Life
    • LINKEDIN #3 Encourage and Showcase Your Products or Services You can easily ask your best customers to recommend your products or services Make sure your Company has through the LinkedIn “Request Recommendations” module. This can be found on a taken full advantage of all LinkedIn TAB opportunities specific Product page. See the example below. like Products & Services, etc. 1) Navigate to the specific Product page and click the “Request Recommendations” button. 2) Fill in the “To” box with names of your connections (this field will prepopulate, and the message can be edited). #4 Use LinkedIn Ads Consider utilizing LinkedIn social ads to build company followers and/or recommendations for your products or services. You can run a LinkedIn social ad to ask members to follow your company or recommend your products or services, and you can strategically target these ads. (You can also run targeted ads to build group membership.)SOCIAL MEDIA 101 for National Life
    • YOU TUBE Add your YouTube videos to Facebook. Find the Facebook YouTube app, set it up with your company feed, then add it to your live apps that appear under the Timeline image. Its also highly recommended to make posts out of your videos. People like videos and images and are far more likely to watch a video and read a post or story with an Upload videos right to your image or video attached. We’re all video tab on Facebook. visual. Or activate the YouTube Facebook App and bring your playlists right into your page.SOCIAL MEDIA 101 for National Life
    • THANK YOU! 3rd Runway, Sea-Tac Airport SCVB Marketing Team circa 2008 Photo: Michael Craft, SeattleSOCIAL MEDIA 101 for National Life @deepdishcreates deepdishcreative.com