Your SlideShare is downloading. ×
How to get more mileage from your website with Social Media
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

How to get more mileage from your website with Social Media

2,006

Published on

Burlington Social Media Day tweetup presentation 6/30/2011 …

Burlington Social Media Day tweetup presentation 6/30/2011

HOW TO...get more mileage from an existing website, using blogs, Google Profile/Places, Social Sharing, Linked In,, Email, Communities, Commenting, and Print Media.

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
2,006
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
7
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. #BTV C IA L S O media DAY June 30, 2011 Presentation from the Learning Tweetup at Courtyard Marriott Burlington HarborHOW TO...get more mileage from an existing website, using: Blogs, Google Profile/Places, Social Sharing, Linked In, Email, Communities, Commenting, and Print Media
  • 2. SOCIAL MEDIA Social Media allows you to ✓ Have a real (human) voice online ✓ Be where your customers/audiences are ✓ Listen, show response and consideration ✓ Have a consistent online presence ✓ Promote others ✓ Have the “Cool” factor ...if you produce and share fresh, relevant, interesting content#BTV L OCIAdiaS me DAY deepdishcreative TWEET UP Courtyard Marriott Burlington Harbor
  • 3. BLOGGING A business that blogs has: 55% more website visitors WHY BLOGS? 97% more inbound links 434% more pages indexed by search engines ✓ Official “voice” websites (Hubspot.com) ✓ Blog posts naturally draw traffic ✓ Commenting on other blogs draws traffic ✓ People love Video posts ✓ Blogs can be sharable with plugins, widgets ✓ Networked Blogs App expands reach ✓ Tumblr, StumbleUpon, Digg, Technorati, AllTop, etc#BTV L OCIAdiaS me DAY deepdishcreative TWEET UP Courtyard Marriott Burlington Harbor
  • 4. GOOGLE PLACES/PROFILE CLAIM YOUR BUSINESS, YOUR SELF ✓ Keep your business and personal profile up to date ✓ Include all online places (site, blog, Twitter, Linked In, Review sites like Yelp, CitySearch, Foursquare, local listings ✓ Tag images and videos with keywords ✓ Use keywords in the copy - what you think people are looking for, not necessarily what you want them to be looking for#BTV L OCIAdiaS me DAY deepdishcreative TWEET UP Courtyard Marriott Burlington Harbor
  • 5. SOCIAL SHARING Make all of your online content sharable. Use social sharing links and buttons for many sites that readers might be collecting and sharing articles and information. TOOLS ✓ Facebook Like and Send buttons ✓ Retweet buttons ✓ Google +1 button ✓ Discus or other sign in buttons ✓ RSS ready ✓ Allow and respond to comments on your website, blog, and social networks.#BTV L OCIAdiaS me DAY deepdishcreative TWEET UP Courtyard Marriott Burlington Harbor
  • 6. LINKED IN TAKE ADVANTAGE ✓ Use blog apps to automatically pull your posts into your Linked In profile ✓ Use Linked In groups to ask/answer questions ✓ Ask for recommendations, give recommendations#BTV L OCIAdiaS me DAY deepdishcreative TWEET UP Courtyard Marriott Burlington Harbor
  • 7. EMAIL MARKETING USE SOCIAL MEDIA TO GROW SUBSCRIPTIONS ✓ Succinct and specific messaging ✓ BIG Calls to action back to your site ✓ Create specific landing pages to convert ✓ Opt-in subscribing grows lists and eyeballs ✓ Reputable email services make content sharable ✓ Signature - Gmail users can add “Wisestamp”#BTV L OCIAdiaS me DAY deepdishcreative TWEET UP Courtyard Marriott Burlington Harbor
  • 8. COMMUNITIES JOIN AND SHARE FREQUENTLY ✓ Linked In Groups ✓ Facebook Groups ✓ AllTop and other online communities ✓ Join online industry groups ✓ Follow #Twitter hashtags that influence your biz & career ✓ Participate in Twitter chats (#blogchat, #journchat #agchat #tni #tourismchat, #prchat, etc)#BTV L OCIAdiaS me DAY deepdishcreative TWEET UP Courtyard Marriott Burlington Harbor
  • 9. COMMENTING SHARE YOUR OPINIONS ✓ Comment on influential and interesting blogs ✓ Commenting on other blogs helps build relationships ✓ Add value to your comments, not just “Nice post.” ✓ Get a Gravatar (gravatar.com) ✓ Respond/reply to comments: your blog and others ✓ Use your real name when commenting Glad you got Great ideas something out here, thanks. of it.#BTV L OCIAdiaS me DAY deepdishcreative TWEET UP Courtyard Marriott Burlington Harbor
  • 10. PRINT MEDIA ADDITIONS TO AD MESSAGES PRINT ADVERTISING - add your social places and review links to all of your print advertising. Use logos (their free to use) and your @ or location name: /myawesomebiz MENUS & BROCHURES - add your social places to your menus, brochures, rack cards business cards, punch cards, catering brochures, to-go menus. Again, use logos along with your @ or location name. Encourage check-ins with location based apps like Foursquare, Facebook Places, GoWalla ON THE FRONT DOOR - request and post your business on your front door, or elevators, restroom doors, windows, LCD streams. Branded stickers (which are instantly recognizable) are FREE from Foursquare and FB, etc. Just ask. WEBSITE - seems obvious but include a link to EVERYWHERE your biz lives online: review sites, location places, Twitter, FB, video channels, online profiles, LinkedIn Groups, various blogs, etc. TV & Radio - end your messages with your social places#BTV L OCIAdiaS me DAY deepdishcreative TWEET UP Courtyard Marriott Burlington Harbor
  • 11. RESOURCES Listening Writing for the web Sharing Wide Range Marketing Google Alerts ProBlogger.com Facebook, Twitter, YouTube mashable.com ClickZ.com SocialMention.com CopyBlogger.com Slideshare.com SocialMediaExaminer.com MarketingSherpa.com AllTop.com inc.com ScreenMediadaily.com Topsy.com EZarticles.com AMEX Open Forum Sphinn.com Twitter # hash tags Social Media How-to Measurement Review Sites Social Bookmarking SocialMediaExaminer.com Google Analytics yelp.com Digg MariSmith.com (Facebook) quantcast.com kayak.com Diigo TourismCurrents.com alexa.com tripadvisor.com Stumbleupon Social Sharing TwitterforRestos.com Facebook Insights travelpost.com Biz Sugar Facebook Like etc buttons socialmediatoday.com WebsiteGrader.com greenhotelreviews.com Blog Engage How to add sharing buttons Intels Guidelines BlogGrader.com vtliving.com Reddit Tweetmeme Retweet button Social Media Governance TwitterGrader.com concierge.com Google +1 button Using Social Media in Business Klout.com zagat.com ShareThis ScreenMedia Daily urbanspoon.com dine.com 7dvt.com Discussion Location Mobile Apps Webmaster HUGE list of Twitter Chats foursquare.com Twitter Updating LinkedIn Apps webmasterworld.com LinkedIn Groups yelp.com foodspotting Networked Blogs alistapart.com Facebook Places Quora urbanspoon.com evolt.org Google Places Instargram Google webmaster tools Yahoo Webmaster help Bing Webmaster Tools#BTV L OCIAdia Facebook DevelopersS me DAY deepdishcreative TWEET UP Courtyard Marriott Burlington Harbor
  • 12. THANK YOU LARA DICKSON lara@deepdishcreative.com DeepDishCreative.com twitter.com/deepdishcreates linkedin.com/in/laradickson facebook.com/twitterforrestos www.BurlingtonSocialMediaDay.com#BTV L OCIAdiaS me DAY deepdishcreative TWEET UP Courtyard Marriott Burlington Harbor

×