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Digital marketing for Champlain College
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Digital marketing for Champlain College

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  • 1. DIGITAL MARKETING { MORE THAN JUST A WEBSITE }DIGITAL MARKETING
  • 2. Web & Graphic Designer, BurlingtonPast creative director for visitseattle.orgNamed one of Top 100 Tourism Influencers in AmericaOrganizer for #BTV Social Media Day DIGITAL MARKETING
  • 3. If you build it, they will come... Maybe, but if you don’t market it right you end up with an effort that nobody cares about or even sees.DIGITAL MARKETING
  • 4. What is your market doing online? You aren’t just competing against your competition online, you’re competing with everything. You have to be compelling and consistent.DIGITAL MARKETING
  • 5. 6 million views every month.DIGITAL MARKETING
  • 6. What is your market doing online?DIGITAL MARKETING
  • 7. DIGITAL MARKETING
  • 8. DIGITAL MARKETING
  • 9. DIGITAL MARKETING
  • 10. 1. Try to do everything at once...DIGITAL MARKETING
  • 11. ...or do one thing and do it well.DIGITAL MARKETING
  • 12. 2. Target the right audience.DIGITAL MARKETING
  • 13. 3. Produce interesting content.DIGITAL MARKETING
  • 14. 3. Produce interesting content.DIGITAL MARKETING
  • 15. 4. Relevance & PartnershipDIGITAL MARKETING
  • 16. Accessibility • Email Marketing • SEO • Pay per click ads • Print goes mobile with QR codes, URLs, and appsDIGITAL MARKETING
  • 17. Thanks! 3rd Runway, Sea-Tac Airport SCVB Marketing Team circa 2008 Photo: Michael Craft, SeattleDIGITAL MARKETING Lara Dickson @deepdishcreates