Digital marketing for Champlain College

  • 172 views
Uploaded on

 

More in: Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
172
On Slideshare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
2
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. DIGITAL MARKETING { MORE THAN JUST A WEBSITE }DIGITAL MARKETING
  • 2. Web & Graphic Designer, BurlingtonPast creative director for visitseattle.orgNamed one of Top 100 Tourism Influencers in AmericaOrganizer for #BTV Social Media Day DIGITAL MARKETING
  • 3. If you build it, they will come... Maybe, but if you don’t market it right you end up with an effort that nobody cares about or even sees.DIGITAL MARKETING
  • 4. What is your market doing online? You aren’t just competing against your competition online, you’re competing with everything. You have to be compelling and consistent.DIGITAL MARKETING
  • 5. 6 million views every month.DIGITAL MARKETING
  • 6. What is your market doing online?DIGITAL MARKETING
  • 7. DIGITAL MARKETING
  • 8. DIGITAL MARKETING
  • 9. DIGITAL MARKETING
  • 10. 1. Try to do everything at once...DIGITAL MARKETING
  • 11. ...or do one thing and do it well.DIGITAL MARKETING
  • 12. 2. Target the right audience.DIGITAL MARKETING
  • 13. 3. Produce interesting content.DIGITAL MARKETING
  • 14. 3. Produce interesting content.DIGITAL MARKETING
  • 15. 4. Relevance & PartnershipDIGITAL MARKETING
  • 16. Accessibility • Email Marketing • SEO • Pay per click ads • Print goes mobile with QR codes, URLs, and appsDIGITAL MARKETING
  • 17. Thanks! 3rd Runway, Sea-Tac Airport SCVB Marketing Team circa 2008 Photo: Michael Craft, SeattleDIGITAL MARKETING Lara Dickson @deepdishcreates