Digital marketing for Champlain College

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Digital marketing for Champlain College

  1. 1. DIGITAL MARKETING { MORE THAN JUST A WEBSITE }DIGITAL MARKETING
  2. 2. Web & Graphic Designer, BurlingtonPast creative director for visitseattle.orgNamed one of Top 100 Tourism Influencers in AmericaOrganizer for #BTV Social Media Day DIGITAL MARKETING
  3. 3. If you build it, they will come... Maybe, but if you don’t market it right you end up with an effort that nobody cares about or even sees.DIGITAL MARKETING
  4. 4. What is your market doing online? You aren’t just competing against your competition online, you’re competing with everything. You have to be compelling and consistent.DIGITAL MARKETING
  5. 5. 6 million views every month.DIGITAL MARKETING
  6. 6. What is your market doing online?DIGITAL MARKETING
  7. 7. DIGITAL MARKETING
  8. 8. DIGITAL MARKETING
  9. 9. DIGITAL MARKETING
  10. 10. 1. Try to do everything at once...DIGITAL MARKETING
  11. 11. ...or do one thing and do it well.DIGITAL MARKETING
  12. 12. 2. Target the right audience.DIGITAL MARKETING
  13. 13. 3. Produce interesting content.DIGITAL MARKETING
  14. 14. 3. Produce interesting content.DIGITAL MARKETING
  15. 15. 4. Relevance & PartnershipDIGITAL MARKETING
  16. 16. Accessibility • Email Marketing • SEO • Pay per click ads • Print goes mobile with QR codes, URLs, and appsDIGITAL MARKETING
  17. 17. Thanks! 3rd Runway, Sea-Tac Airport SCVB Marketing Team circa 2008 Photo: Michael Craft, SeattleDIGITAL MARKETING Lara Dickson @deepdishcreates

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