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MARKETING OF EDUCATION IN INDIA
MARKETING OF EDUCATION IN INDIA
MARKETING OF EDUCATION IN INDIA
MARKETING OF EDUCATION IN INDIA
MARKETING OF EDUCATION IN INDIA
MARKETING OF EDUCATION IN INDIA
MARKETING OF EDUCATION IN INDIA
MARKETING OF EDUCATION IN INDIA
MARKETING OF EDUCATION IN INDIA
MARKETING OF EDUCATION IN INDIA
MARKETING OF EDUCATION IN INDIA
MARKETING OF EDUCATION IN INDIA
MARKETING OF EDUCATION IN INDIA
MARKETING OF EDUCATION IN INDIA
MARKETING OF EDUCATION IN INDIA
MARKETING OF EDUCATION IN INDIA
MARKETING OF EDUCATION IN INDIA
MARKETING OF EDUCATION IN INDIA
MARKETING OF EDUCATION IN INDIA
MARKETING OF EDUCATION IN INDIA
MARKETING OF EDUCATION IN INDIA
MARKETING OF EDUCATION IN INDIA
MARKETING OF EDUCATION IN INDIA
MARKETING OF EDUCATION IN INDIA
MARKETING OF EDUCATION IN INDIA
MARKETING OF EDUCATION IN INDIA
MARKETING OF EDUCATION IN INDIA
MARKETING OF EDUCATION IN INDIA
MARKETING OF EDUCATION IN INDIA
MARKETING OF EDUCATION IN INDIA
MARKETING OF EDUCATION IN INDIA
MARKETING OF EDUCATION IN INDIA
MARKETING OF EDUCATION IN INDIA
MARKETING OF EDUCATION IN INDIA
MARKETING OF EDUCATION IN INDIA
MARKETING OF EDUCATION IN INDIA
MARKETING OF EDUCATION IN INDIA
MARKETING OF EDUCATION IN INDIA
MARKETING OF EDUCATION IN INDIA
MARKETING OF EDUCATION IN INDIA
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MARKETING OF EDUCATION IN INDIA

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MARKETING OF EDUCATION IN INDIA.

MARKETING OF EDUCATION IN INDIA.

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  • PGPBM MANIPAL GLOBAL IIM INDORE ( Post Graduation Programme In Business Management. Course fees is 6.76 Lac but you have to pay just 50k.Final year students can also apply. 110% Placement with MINIMUM Starting Salary of 3.5 LAC/ Annum. Call 9899126370 for more details
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  • 1. MARKETING OF EDUCATION IN INDIA Presented by, Deepak Doddamani (MMS- Marketing, B.V.I.M.S.R. Belapur)
  • 2. INDIAN EDUCATION PRESENT CONDITION
    • Facts and Figures
    • According to 2001 census
    • Total literacy rate in India = 65.38%
    • Female literacy rate = 54.16%
    • Urban population literacy = 80.3%
    • Rural population literacy = 59.4%
  • 3. EDUCATION SYSTEM IN INDIA
    • Elementary education (Primary Education)
    • 86 TH constitutional amendment : Fundamental right for children age 6-14
    • District Primary Education Programme (1994)
    • Sarva Shiksha Abhiyan (SSA : 2001)
  • 4. SECONDARY & HIGHER SECONDARY EDUCATION
    • 4 TO 10 th STD. = SECONDARY
    • 10 + 2 SYSTEM = SECONDARY EDUCATION
    • 10 + 3 SYSTEM = VOCATIONAL (Diploma)
    • Several Colleges, Junior colleges, Unviversities, Deemed Universities. Etc.
  • 5. HIGHER EDUCATION
    • Government recognized Universities = 217
    • ( Central = 20 , Deemed =109, Open =11, State)
    • Key players :
    • University Grant Commission (UGC),
    • All India Council for Technical Education (AICTE)
    • Distance Education Council (DEC)
    • BCI,NCTE,ICAR,RCI,MCI,PCI,INC,DCI,CCH,
    • CCIM etc.
  • 6. OTHER EDUCATION SYSTEMS
    • MONTESSARY EDUCATION
    • MADRASSA EDUCATION
    • SPECIAL EDUCATION
    • DISTANCE EDUCATION
    • CORRESPONDANCE EDUCATION
    • ONLINE EDUCATION (E-Learning )
    • PRIVATE COACHING CLASSES
  • 7. MARKETING OF SCHOOLS
    • Sarva Shikasha Abhiyan
    • Universalise elementary education
    • Compulsory education to children of ages 6-14
    • increasing retention and preventing dropouts
  • 8. PROMOTION OF SSA
    • Advertising campaign-School Chale Hum
    • Mid-day meal were introduced
    • Transportation facilities
  • 9. KIDZEE
    • Kidzee- Growing your unique child
    • It has more than 625 preschool over 280 centre
    • USP-researchbased teaching methodolgy
  • 10.
    • Promotion activities
    • Value Delivery
    • Internet-email, wedsite
    • print Media
  • 11. PROMOTIONS OF SCHOOLS IN INDIA
    • Sherwood, Nainital – Eminent Sherwoodians
    • Amitabh Bachchan , Sam Manekshaw, Kabir Bedi, Dalip Tahil, Major Som nath Sharma
    • St. Xaviers Mumbai – Sports Heaven
    • Professional coaching in Football,Cricket,Athletics, Badminton, Basketball
    • BalMohan Vidyamandir, Dadar – Philosophy
    • Believes in true cultivation of personality
  • 12. GOODS CARRYING SCHOOL NAMES
    • PENCILS
    • WATCH
  • 13. MORE PROMOTIONS
    • Playgroup Ad
    • S.I.E.S’s Human Chain
    • In 1997 from Sion 2 Nerul
  • 14. MARKETING B-SCHOOLS
    • International programs in Indian campuses
    • ‘ Flying professor’ concept
    • State-of-art infrastructure
    • Ranking
    • Industry interface and placements
    • Events
    • Websites, Blogs, Communities
    • SMS marketing
    • Direct mails
    • Education Expo
  • 15. CASE 1: IIPM
    • IIPM Mumbai
    • RANKING OF IIPM
  • 16. BUSINESS & MARKETING B-SCHOOL QUIZ
    • Inaugural of Business and Marketing B-School quizzing by SRK in IIPM, New Delhi
    • Dare’09 organized by IIPM and 4P magazine jointly
    • Brand value & glamour of SRK used to make IIPM’s event in grand manner
    • IIPM seriously dared to think beyond
  • 17. MORE IMAGES OF IIPM QUIZ EVENT
    • SRK with Arindham
    • Big Brand ‘KING KHAN’
  • 18. VIRAL MARKETING STRATEGY
    • What is viral marketing ?
    • It is a marketing strategy that encourages people to pass along a marketing message.
    • Do something which is other than ordinary to pass the message.
    • Which B-Schools should adopt viral marketing?
    • AICTE approved institute, which doesn’t have branches all over India like IIPM, AMITY or which are not covered by media (e.g. like IIM’s )
  • 19. VIRAL MARKETING IDEAS
    • Idea no.1 : Free monthly magazine
    • Idea no.2 : Case study contests for undergrads
    • Idea no.3 : Coming up with business plans
    • Idea no.4: Develop content
    • Idea no. 5: Search Engine Optimization (SEO)
    • (By: Zaheer Shaik, CEO Emerging Buds on website www.heartlinkers.com)
  • 20. MARKETING TRAP OF B-SCHOOLS
    • ‘ HALF TRUTHS ARE AS BAD AS WHITE LIES’
    • False promises
    • Placement figures ( 100% placement etc.)
    • Renowned faculty
    • Free laptops and foreign trips
  • 21. PRIVATE INSTITUTES & COACHING CLASSES
    • KEY PLAYERS
    • NIIT
    • APTECH
    • ARENA MULTIMEDIA
    • CHATE COACHING CLASSES
    • MAHESH TUTORIALS
    • SPEAKWELL
    EDUCATION EXPENDITURE
  • 22. CASE 1: CHATE GROUP Prof. Machindra Chate (Director)
    • Founded in 1989 by Chate brothers
    • Sister concern companies :
    • Chate publications,
    • Bharti Advertising and Marketing consultant
    • Deoyani Movies.
    • Bhaskaracharya Pratishthan
    • In last decade Chate classes produced
    • 634 Merit holders in HSc
    • 694 Merit holders in SSc
    • 20% students successful in entering Engg. & Medical field in state are Chatean.
    • It operates under following divisions
    • Mumbai, Pune, Nasik, Nagpur, Aurangabad, Kolhapur
  • 23. CHATE’S HIERARCHIES
    • HIERARCHY OF OFFICES
    • HIERARCHY OF EMPLOYEES
  • 24. MARKETING STRATEGIES
    • CONCEPT OF ‘ SPECIAL BATCHES’
    • Limited students per batch
    • Perfect working schedule & pattern
    • Planning & Implementation of syllabus coverage
    • Excellent faculties
    • Sunday ‘Test- series’
    • Diversification: Chate international Academy ( Shipping Mgmt & Hotel Mgmt)
  • 25. PRICING STRATEGIES
    • Premium fees due to BRAND image
    • Flexible pricing depending on area
    • Special Concession Scheme on Events
    • Special Concession on Integrated courses
    • Scholarships to merit holders
    • Discount on fees to students with economically weak background
    • Standardized on division basis
  • 26. PROMOTIONS
    • Logo promoted as ‘The symbol of merit’
    • Positioned as ‘ Best education under one roof’
    • Emphasis on ‘Results’ & ‘ achievements’
    • No. of Chateans scoring more than 90% in SSc board exam in 2009 (Maharashtra) = 767
    • Statistics of ten years given in many ads
    • Uses Prof. Machindra Chate as a brand
  • 27. ADVERTISEMENTS
    • For students :Correct guidance, well planned & consistent hard work lead to a bright future.
    • For parents : Gift your child a precious thing in the world i.e. Education.
    • News papers: ‘Maharashtra Times’ & ‘Times of India’
    • Hoardings, Local cable channels, stick bills
    • Website : www.chategroup.com
  • 28. CASE 2: MT EDUCARE MAHESH SHETTY (Founder, Chairman & M.D.)
    • Founded in 1984 in Mulund Mumbai as small coaching classes as Mahesh Tutorials
    • Vision : GREAT
    • ( Global Reach in Education And Training)
    • Now 162 centres across Maharashtra,
    • Gujarat, Tamil Nadu, Karnataka and Dubai
    • Turnover in 2007-08 : Rs.43 Crore with 18% profit margin
    • 1000 Teachers, 51,000 students, and 1200 support staffs
  • 29. MT EDUCARE PVT. LTD.
    • Courses offered
    • Std. 9 th & 10 th (English & Marathi medium)
    • (SSC, ICSE, CBSE boards)
    • Science tutorials for Std. 11 th and 12 th
    • Commerce tutorials from Std. 11 th to C.A.
    • Engg. & Medical Entrance tests
    • Corporate training
    • English language & personality development
    • Training in banking programmes
    • Diversification: ‘Little Tigers’ ( Nurseries),
    • Main stream education: College at Manglore.
  • 30. MARKETING STRATEGIES
    • Positioning : One stop solution provider for all educational and training needs
    • First coaching class to have tied-up with foreign educational body Cambridge International Examination (CIE) to secure their FDI.
    • SKCM International school in Ghatkopar. (CPT,IIT/CET etc.)
    • First coaching class to start its own IPO in 2010
    • Mahesh Shetty as brand: ‘Visionary Entrepreneur’ to ‘Corporate Entity’
  • 31. PROMOTIONS
    • ‘ HUM SE PUCHHO’
    • Helpline for students appearing for board exam ( SSC,ICSE,CBSE, and HSC (commerce)
    • 24hrs assistance for students to solve their last minute doubts and boost their confidence level
    • Period : 4 th March to 20 th March 2009
    • 10 Lines for English & 5 for Marathi medium SSC students
    • www.humsepuchho.com
  • 32. OTHER PROMOTIONS
    • Orientation Program
    • Personal counseling of each student & parents
    • Distressing sessions
    • (Music therapies, Meditation programs, Farewell Parties, Felicitation Event in 5 Star hotels)
    • Events, Picnics, Extra-curricular activities
    • E-Testing (MHT-CET, CBSE online, CA-CPT, AIEEE, IIT-JEE)
    • CSR activities : Aasara, Ehsaas, Amcha Ghar, SaNiSa.
  • 33. EVENTS IN MT EDUCARE
    • SEEYA’ 08
    • AFAE’ 08
  • 34. COMMERCE EVENTS
    • AFAE’ 08 ( Commerce)
    • ONYX Annual Function
  • 35. GENERAL ADVERTISING METHODS
    • Outdoor media: Boards, hoardings, banners, stick- bills. Etc
    • Print media: Newspapers, Magazines, Newspaper inserts, pamphlets, Brochures etc.
    • Television ads: Local cable ads
    • Events : Picnics, Annual functions, Farewell, Felicitation etc.
    • Sponsorships to events and festival mandals
    • Add on services : Counseling, ‘Gurukul’ system
    • Providing bags, caps, t-shirts, pens, books, note-books with institute’s name printed on it
  • 36. BRAND CREATION & RECALL
    • STUDY NOTES
    • BAG
  • 37. EDUCATION EXPOS (ONE ROOF CONCEPT)
    • TIMES EDU.EXPO INDIA
    • EDUCATION EXPO CHINA
  • 38. FUTURE SCOPE OF EDUCATION MKTG
    • INTERNET
    • Mingle Box website
    • - Preparation for CET,CAT entrance tests
    • - Reaching 250 cities through Mobile, Televisison adding the value chain
    • RCOM & Dial net- To launch academic modules
    • E- Learning
    • SMS Marketing
  • 39. CONCLUSION
    • Long journey: ‘GURUKUL’ system to
    • ‘ E-learning’
    • Indian Human Resource – Most admired all over the globe. Working in major MNC’s
    • Need updated modules
    • More professional approach required
    • ‘ EACH ONE TEACH ONE’
  • 40. THANK YOU MMS MARKETING ,B.V.I.M.S.R

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