Ashwamedh Kalamanch’s Drawing Competition 2010 (AKDC'10)

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Ashwamedh Kalamanch's Drawing Competition 2010 (AKDC10) was the first ever event done by a newly formed group Ashwamedh Kalamanch by Deepak Doddamani. Being a new player in the Market and being …

Ashwamedh Kalamanch's Drawing Competition 2010 (AKDC10) was the first ever event done by a newly formed group Ashwamedh Kalamanch by Deepak Doddamani. Being a new player in the Market and being completely new to event management the group managed to carry out the event successfully. The plan and story behind the success has been presented here for students of Marketing. You can also checkout blogspot for more details about Ashwamedh Kalamanch.

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  • 1. ASHWAMEDH KALAMANCH’SDRAWING COMPETITION 2010
    Prepared by:
    Deepak Doddamani
    www.ashwamedhkalamanch.blogspot.com
  • 2. Overview
    • Ashwamedh Kalamanch
    • 3. Drawing Competition 2010
    • 4. Objectives
    • 5. Market Selection
    • 6. Marketing Strategies
    • 7. Event details
    • 8. Event Output
    • 9. Conclusion
    www.ashwamedhkalamanch.blogspot.com
  • 10. Ashwamedh Kalamanch
    Ashwamedh Kalamanch is an art & culture centre Mumbai.
    Objectives:
    1)To promote, propagate Indian art
    and culture through various camps.
    2) To increase awareness about various
    performing and visual arts.
    3) To encourage children to use their
    creativiy and contribute to arts.
    www.ashwamedhkalamanch.blogspot.com
  • 11. Ashwamedh Kalamanch’s Drawing Competition 2010 (AKDC10)
    Ashwamedh Kalamanch organized an all Mumbai level drawing competition in association with Samarth Vidyalaya, Vidyanagari.
    The drawing competition was followed by a seminar by experts. The seminar covered career opportunities in art and culture.
    The exhibition of selected drawings by participants were put-up in the hall for parents.
    www.ashwamedhkalamanch.blogspot.com
  • 12. Objectives of AKDC10
    To enter in the field of event management.
    To give a platform to students who are good in drawing and takes it seriously.
    To encourage students to take-up drawing subject seriously by making them aware of careers ahead.
    To create brand awareness of Ashwamedh Kalamanch.
    To raise fund for Educational charitable trust through this event.
    www.ashwamedhkalamanch.blogspot.com
  • 13. MARKET RESEARCH
    Total Market : Mumbai and Mumbai Suburbs
    Potential Market : Santacruz
    Targeted Market : Kalina and Vakola
    Target : 500 plus students (approx.)
    Students of all mediums Std. 5th to 10th targeted.
    www.ashwamedhkalamanch.blogspot.com
  • 14. Marketing Strategies
    DIRECT MARKETING:
    • More emphasis on direct marketing.
    • 15. Invitation to 50 schools in Kalina, Vakola, Santacruz East and West area.
    • 16. Personal meeting with drawing teachers .
    • 17. Handover Event details, forms & poster to schools.
    www.ashwamedhkalamanch.blogspot.com
  • 18. EVENT POSTERS
    MARATHI POSTER
    ENGLISH POSTER
    www.ashwamedhkalamanch.blogspot.com
  • 19. Marketing Strategies contd….
    News paper Advertisement:
    Advertisement in Mumbai Vrutant ( Loksatta) on 14th Sept. 2010
    www.ashwamedhkalamanch.blogspot.com
  • 20. Marketing Strategies contd.
    Leaflet distribution LEAFLET
    Paper Insertion is done
    in almost all the important
    residential areas of
    Santacruz (East).
    Newspapers prefered :
    1) DNA
    2) Times of India
    3) Loksatta
    4) Maharashtra Times
    www.ashwamedhkalamanch.blogspot.com
  • 21. Marketing Strategies contd.
    Social Media Marketing and Internet Marketing
    • Event web page created on social media like FACEBOOK, ORKUT etc.
    • 22. Event websites like Kya kare, Sulekha event page etc used.
    • 23. Click India, Quicker etc FREE AD sites used for Advertisement.
    • 24. Event Details Mails are sent and forwarded using GMAIL.
    www.ashwamedhkalamanch.blogspot.com
  • 25. Marketing Strategies contd.
    TIE-UPS
    • Coaching classes in Santacruz (E) area approached by our representatives . Posters displayed on coaching classes notice boards with permission.
    • 26. Drawing and Animation classes in Santacruz and near by areas targeted for students as well as sponsorship.
    • 27. Gained sponsors in Santacruz (E) area.
    www.ashwamedhkalamanch.blogspot.com
  • 28. SPONSORS
    www.ashwamedhkalamanch.blogspot.com
  • 29. EVENT DETAILS
    EVENT : ‘Ashwamedh Kalamanch’s Drawing Competition 2010’ (AKDC’10)
    Theme : Creative dreamer
    Date: 3rd Oct 2010
    Venue: Samarth Vidyalaya, Vidyanagari, Santacruz (E), Mumbai – 400098.
    Eligibility : Std. 5th – Std. 10th
    Time: Drawing competition : 10:00 a.m. - 1:00 p.m.
    Lunch break : 1:00 p.m. – 2:00 p.m.
    Seminar : 2:00 p.m. – 3:00 p.m.
    Prize distribution – 3:00 p.m. – 4:00 p.m.
    www.ashwamedhkalamanch.blogspot.com
  • 30. EVENT DETAILS
    Chief Guest: Shri. Khilchand Choudhari
    ( J.J. school Alumini, Artist, Specialty : Landscape in watercolor,
    Judges Mahapor – chashak competition)
    Hon. Guest: Shri. D.V. Manerikar
    (C.E.O, Samarth Shiksha Mandal and charity trust)
    Judge : Shri Ravindra Jadhav
    Judge : Shri. Dilip Nimkar.
    Guest Speaker : Shri. Anand Chodankar
    Guest Speaker: Shri. Rakesh Seth
    www.ashwamedhkalamanch.blogspot.com
  • 31. WINNERS OF THE COMPETITION
    AishwaryaJavkar (Sr. grp)
    DivyVora ( Jr. grp)
    www.ashwamedhkalamanch.blogspot.com
  • 32. EVENT OUTPUT
    630 Students participated
    Mumbai, Thane and New Mumbai students participation
    www.ashwamedhkalamanch.blogspot.com
  • 33. EVENT OUTPUT
    BRAND AWARENESS
    ASHWAMEDH KALAMANCH
    IN EVENT MANAGEMENT
    www.ashwamedhkalamanch.blogspot.com
  • 34. EVENT OUTPUT
    Samarth Vidyalaya & Ashwamedh Kalamanch
    Value addition to
    student’s knowledge
    www.ashwamedhkalamanch.blogspot.com
  • 35. EVENT OUTPUT
    Platform to Student
    Platform to Ashwamedh Kalamanch
    www.ashwamedhkalamanch.blogspot.com
  • 36. CONCLUSION
    Ashwamedh Kalamanch successfully competed Drawing Competition 2010.
    The marketing strategies and implementation of the same was absolutely focused. Target was 500 and 630 students participated in first event itself.
    Students participation is not an issue if the event is marketed properly and value addition is given.
    www.ashwamedhkalamanch.blogspot.com