Writing Great Emails and Letters

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Making your emails and letters better - some fundamentals to remind yourself of, plus a few extra tips from the pros. …

Making your emails and letters better - some fundamentals to remind yourself of, plus a few extra tips from the pros.

A presentation by Quantico Copywriting Singapore. quantico.sg

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Transcript

  • 1. Writing Better Letters & Emailsquantico.sg
  • 2. what is the purpose of a letter or email?quantico.sg
  • 3. quantico.sg
  • 4. quantico.sg
  • 5. words are not created equalquantico.sg
  • 6. a picture’s worth a thousand words?quantico.sg
  • 7. great words can paint a thousand picturesquantico.sg
  • 8. quantico.sg
  • 9. lettersquantico.sg
  • 10. quantico.sg
  • 11. Janice Lipman742 Evergreen Terrace#08—05 Springfield AvenueSingapore 01455627 May 2012RE: Your Application For Annual Leave Has Been ApprovedDear Ms Lipman,Your application for annual leave in 2012 has been approved by Director Laura Duke.Please find attached a copy of your leave-docket together with your transfer schedule.The duration of your annual leave has been approved from 14 June 2o12 to 10 August 2012 following whichyou will resume your duties as Chief Operating Officer. Please complete the transfer schedule form and mail itto Director Duke’s office before 10 August 2012. Please be aware that Director Duke will be attending the LAVConference in North Dakota from16 June 2012 to 2 July 2012 and will have limited access to her emails.Congratulations once again on your transfer and approval status.Sincerely yours,Sue NormantonVice PrincipalThe Insanely Happy Companyquantico.sg
  • 12. Janice Lipman742 Evergreen Terrace#08—05 Springfield AvenueSingapore 01455627 May 2012RE: Your Application For Annual Leave Has Been ApprovedDear Ms Lipman,Your application for annual leave in 2012 has been approved by Director Laura Duke.Please find attached a copy of your leave-docket together with your transfer schedule.The duration of your annual leave has been approved from 14 June 2o12 to 10 August 2012 following whichyou will resume your duties as Chief Operating Officer. Please complete the transfer schedule form and mail itto Director Duke’s office before 10 August 2012. Please be aware that Director Duke will be attending the LAVConference in North Dakota from16 June 2012 to 2 July 2012 and will have limited access to her emails.Congratulations once again on your transfer and approval status.Sincerely yours,Sue NormantonVice PrincipalThe Insanely Happy Companyquantico.sg
  • 13. Janice Lipman742 Evergreen Terrace#08—05 Springfield AvenueSingapore 01455627 May 2012RE: Your Application For Annual Leave Has Been ApprovedDear Ms Lipman,Your application for annual leave in 2012 has been approved by Director Laura Duke.Please find attached a copy of your leave-docket together with your transfer schedule.The duration of your annual leave has been approved from 14 June 2o12 to 10 August 2012 following whichyou will resume your duties as Chief Operating Officer. Please complete the transfer schedule form and mail itto Director Duke’s office before 10 August 2012. Please be aware that Director Duke will be attending the LAVConference in North Dakota from16 June 2012 to 2 July 2012 and will have limited access to her emails.Congratulations once again on your transfer and approval status.Sincerely yours,Sue NormantonVice PrincipalThe Insanely Happy Companyquantico.sg
  • 14. Janice Lipman742 Evergreen Terrace#08—05 Springfield AvenueSingapore 01455627 May 2012RE: Your Application For Annual Leave Has Been ApprovedDear Ms Lipman,Your application for annual leave in 2012 has been approved by Director Laura Duke.Please find attached a copy of your leave-docket together with your transfer schedule.The duration of your annual leave has been approved from 14 June 2o12 to 10 August 2012 following whichyou will resume your duties as Chief Operating Officer. Please complete the transfer schedule form and mail itto Director Duke’s office before 10 August 2012. Please be aware that Director Duke will be attending the LAVConference in North Dakota from16 June 2012 to 2 July 2012 and will have limited access to her emails.Congratulations once again on your transfer and approval status.Sincerely yours,Sue NormantonVice PrincipalThe Insanely Happy Companyquantico.sg
  • 15. The Director of Operations742 Evergreen Terrace#08—05 Springfield AvenueSingapore 01455627 May 2012RE: Your Application For Annual Leave Has Been ApprovedDear Sir / Madam,Your application for annual leave in 2012 has been approved by Director Laura Duke.Please find attached a copy of your leave-docket together with your transfer schedule.The duration of your annual leave has been approved from 14 June 2o12 to 10 August 2012 following whichyou will resume your duties as Chief Operating Officer. Please complete the transfer schedule form and mail itto Director Duke’s office before 10 August 2012. Please be aware that Director Duke will be attending the LAVConference in North Dakota from16 June 2012 to 2 July 2012 and will have limited access to her emails.Congratulations once again on your transfer and approval status.Faithfully yours,Sue NormantonVice PrincipalThe Insanely Happy Companyquantico.sg
  • 16. The Director of Operations742 Evergreen Terrace#08—05 Springfield AvenueSingapore 01455627 May 2012RE: Your Application For Annual Leave Has Been ApprovedDear Sir / Madam,Your application for annual leave in 2012 has been approved by Director Laura Duke.Please find attached a copy of your leave-docket together with your transfer schedule.The duration of your annual leave has been approved from 14 June 2o12 to 10 August 2012 following whichyou will resume your duties as Chief Operating Officer. Please complete the transfer schedule form and mail itto Director Duke’s office before 10 August 2012. Please be aware that Director Duke will be attending the LAVConference in North Dakota from16 June 2012 to 2 July 2012 and will have limited access to her emails.Congratulations once again on your transfer and approval status.Faithfully yours,Sue NormantonVice PrincipalThe Insanely Happy Companyquantico.sg
  • 17. The Director of Operations742 Evergreen Terrace#08—05 Springfield AvenueSingapore 01455627 May 2012RE: Your Application For Annual Leave Has Been ApprovedDear Sir / Madam,Your application for annual leave in 2012 has been approved by Director Laura Duke.Please find attached a copy of your leave-docket together with your transfer schedule.The duration of your annual leave has been approved from 14 June 2o12 to 10 August 2012 following whichyou will resume your duties as Chief Operating Officer. Please complete the transfer schedule form and mail itto Director Duke’s office before 10 August 2012. Please be aware that Director Duke will be attending the LAVConference in North Dakota from16 June 2012 to 2 July 2012 and will have limited access to her emails.Congratulations once again on your transfer and approval status.Faithfully yours,Sue NormantonVice PrincipalThe Insanely Happy Companyquantico.sg
  • 18. The Director of Operations742 Evergreen Terrace#08—05 Springfield AvenueSingapore 01455627 May 2012RE: Your Application For Annual Leave Has Been ApprovedDear Sir / Madam,Your application for annual leave in 2012 has been approved by Director Laura Duke.Please find attached a copy of your leave-docket together with your transfer schedule.The duration of your annual leave has been approved from 14 June 2o12 to 10 August 2012 following whichyou will resume your duties as Chief Operating Officer. Please complete the transfer schedule form and mail itto Director Duke’s office before 10 August 2012. Please be aware that Director Duke will be attending the LAVConference in North Dakota from16 June 2012 to 2 July 2012 and will have limited access to her emails.Congratulations once again on your transfer and approval status.Faithfully yours,Sue NormantonVice PrincipalThe Insanely Happy Companyquantico.sg
  • 19. tone of writingquantico.sg
  • 20. the attitude of the authorquantico.sg
  • 21. the attitude of the authorquantico.sg
  • 22. quantico.sg/tone-of-writingquantico.sg
  • 23. quantico.sg
  • 24. em@ilquantico.sg
  • 25. 4 purposesquantico.sg
  • 26. self-fulfilling 4 purposesquantico.sg
  • 27. self-fulfilling conversing 4 purposesquantico.sg
  • 28. self-fulfilling conversing 4 purposes inquiringquantico.sg
  • 29. self-fulfilling conversing 4 purposes inquiring motivatingquantico.sg
  • 30. quantico.sg
  • 31. quantico.sg
  • 32. keep it engaging the subject line is an envelope, not a referencequantico.sg
  • 33. keep it engaging the subject line is an envelope, not a reference tip 1 of 9quantico.sg
  • 34. keep it concise only mention points worth mentioningquantico.sg
  • 35. keep it concise only mention points worth mentioning tip 2 of 9quantico.sg
  • 36. keep it texty-tweety use the 160 character limit to maximize impactquantico.sg
  • 37. keep it texty-tweety use the 160 character limit to maximize impact tip 3 of 9quantico.sg
  • 38. keep it face-to-face write as though you were meeting in personquantico.sg
  • 39. keep it face-to-face write as though you were meeting in person tip 4 of 9quantico.sg
  • 40. keep it simple the best communicators are understoodquantico.sg
  • 41. keep it simple the best communicators are understood tip 5 of 9quantico.sg
  • 42. keep it legible font size and typeface mattersquantico.sg
  • 43. keep it legible font size and typeface matters tip 6 of 9quantico.sg
  • 44. keep it organizedbullet points and paragraphs always workquantico.sg
  • 45. keep it organizedbullet points and paragraphs always work tip 7 of 9quantico.sg
  • 46. keep it targeted a maximum of 2 questions in an emailquantico.sg
  • 47. keep it targeted a maximum of 2 questions in an email tip 8 of 9quantico.sg
  • 48. keep it going provide links and URLs for further dialogquantico.sg
  • 49. keep it going provide links and URLs for further dialog tip 9 of 9quantico.sg
  • 50. it’s free, and always will be…quantico.sg
  • 51. it’s free, and always will be… facebook.com/quanticosgquantico.sg