Gap Analysis

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Tutor Vista - GAP Analysis

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Gap Analysis

  1. 1.  TutorVista, a Bangalore-based company that started U.S. services in 2006, customers pay $100 a month for unlimited hours of electronic tutoring on a variety of subjects, ranging from physics to history.  Provides tutoring and test preparation in the United States and United Kingdom with the Indian Tutors.
  2. 2. 1. English 2. Math 3. Geometry 4. Algebra 5. Number Theory 6. Discrete Mathematics 7. Boolean Algebra 1. Trigonometry 2. Statistics and Probability 3. Calculus 4. Physics 5. Statistics 6. Biology 7. Chemistry
  3. 3.  Work from the comfort of your home  Flexible work hours to suit your schedule  Work full-time or part-time  Earn an attractive salary  Get certified as an online tutor for free
  4. 4.  TutorVista is the perfect solution for the following problem. › Declining test scores › A shortage of teachers › Lack of affordable supplementary education › Test preparation.  TutorVista’s Live One-on- One Homework Help
  5. 5.  Science simulations  Videos  Animations Technology
  6. 6. TutorVista Private tutoring Learning center Other online tutors Convenient tutoring at home YES Sometimes - YES Personalized one-on-one instruction YES YES - Sometimes Unlimited tutoring YES - - - Tutoring available 24x7 YES - - - Free ongoing assessments YES Sometimes - Sometimes Price based on 2 hour-long sessions a week (K-12) $75- 150/month $240- 600/month $320- 400/month $160-400/month Price based on 4 hour-long sessions a week (K-12) $100- 150/month $480- 1200/month $640- 800/month $320-800/month
  7. 7. Management Perception of customers perception Translational of perception into service quality specification Service Delivery ( pre & post contact ) Perceived Service Expected Service Words of mouth communication Personal Needs Past Experience Gap 1 Gap 2 Gap 3 External Communication to customers Gap 4 Customers Marketers Customer Gap
  8. 8.  Customer Gap › The difference between customer expectation and perceptions – the service quality gap Perceived Service Expected Service Words of mouth communication Personal Needs Past Experience Customers Marketers Customer Gap
  9. 9.  The Difference between what customers expected and what management perceived about the customers expectations.
  10. 10. Management Perception of customers perception Perceived Service Expected Service Words of mouth communication Personal Needs Past Experience Gap 1 Customers Marketers Customer Gap
  11. 11. Work from home Flexible timings Effective Salary $300 to $400 per month Full Time – Part time One to one homework help Reasonable cost $100 per month After the school timings Exception of the customers Improvement in scores
  12. 12.  The Difference between management perception of consumers expectation and translation of those perceptions into service quality and designs.
  13. 13. Management Perception of customers perception Perceived Service Expected Service Words of mouth communication Personal Needs Past Experience Gap 1 Customers Marketers Customer Gap Translational of perception into service quality specification Gap 2
  14. 14. Management Perception of customers perception Translational of perception into service quality specification Service Delivery ( pre & post contact ) Perceived Service Expected Service Words of mouth communication Personal Needs Past Experience Gap 1 Gap 2 Gap 3 Customers Marketers Customer Gap
  15. 15. Management Perception of customers perception Translational of perception into service quality specification Service Delivery ( pre & post contact ) Perceived Service Expected Service Words of mouth communication Personal Needs Past Experience Gap 1 Gap 2 Gap 3 External Communication to customers Gap 4 Customers Marketers Customer Gap
  16. 16.  Physical Evidence › Scores of the Students
  17. 17. Thank you Deepa Chandrasekar

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