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Ge final11249

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    Ge final11249 Ge final11249 Presentation Transcript

    • Presentation on General Electric (GE) Matrix By Romi Patel 44 Monali Shah 51 Nidhi Sahu 57
    • Roadmap For The Presentation ROADMAP STRATEGIC PLANNING BCG & GE MATRIX ABOUT GE CLASSIFICATION STRATEGIES BCG v/s GE CASE STUDY
      • It is the management task concerned with the growth and future of business enterprise.
      • It provides the route map for the firm and helps to take decision in the future with a greater awareness
      Strategic Planning
    • BCG & GE Matrix Market Attractiveness Business Strength Market Growth Relative Position (Market Share)
      • Developed by McKinsey & Company in 1970’s.
      • GE is a model to perform business portfolio analysis on the SBU’s.
      • GE is rated in terms of ‘ Market Attractiveness & Business Strength ’
      • It is an Enlarged & Sophisticated version of BCG.
      About GE Matrix
    • Classification Market Attractiveness Strong Medium Weak Low Medium High Business Strength 5.00 1.00 2.33 3.67 5.00 3.67 2.33
      • Annual market growth rate
      • Overall market size
      • Historical profit margin
      • Current size of market
      • Market structure
      • Market rivalry
      • Demand variability
      • Global opportunities
      Market Attractiveness
      • Current market share
      • Brand image
      • Brand equity
      • Production capacity
      • Corporate image
      • Profit margins relative to competitors
      • R & D performance
      • Managerial personal
      • Promotional effectiveness
      Business Strength
    • Strategies
      • Invest to Build
        • Challenge for leadership
        • Build selectively on strength
      • Protect Position
        • Invest to grow
        • Effort on maintaining strength
      • Build Selectively
        • Invest in most attractive segment
        • Build up ability to counter competition
        • Emphasize profitability by raising productivity
    • Strategies
      • Protect & Refocus
        • Manage for current earning
        • Defend strength
      • Selectivity for Earning
        • Protect existing program
        • Investments in profitable segments
      • Build Selectively
        • Specialize around limited strength
        • Seek ways to overcome weaknesses
        • Withdraw if indication of sustainable
        • growth are lacking
    • Strategies
      • Manage for Earnings
        • Protect position in profitable segment
        • Upgrade product line
        • Minimize investment
      • Limited Expansion for Harvest
        • Look for ways to expand
        • without high risk
      • Harvest
        • Sell at time that will maximize cash value
        • Cut fixed costs and avoid investment
        • meanwhile
    • Factors Underlying Market Attractiveness 2.75 1.0 Total 0.5 2.5 0.20 Technological requirements 0.25 2.5 0.10 Competitive intensity 0.45 3 0.15 Profitability 0.6 3 0.20 Annual Market growth rate 0.45 3 0.15 Overall market size 0.5 2.5 0.20 Resource availability Value = (Weight * Rating) Rating (1 –5) Weight Factors
    • Factors Underlying Market Strength 0.45 4.5 0.10 Product quality 0.45 3 0.15 R&D Performance 3.75 1.0 Total 0.45 4.5 0.10 Distribution capacity 0.45 3 0.15 Pricing 0.45 3 0.15 Sales force 0.40 4 0.10 Brand Image 0.35 3.5 0.10 New product development 0.75 5 0.15 Market share Value = (Weight * Rating) Rating (1 –5) Weight Factors
    • Classification Market Attractiveness Strong Medium Weak Low Medium High Business Strength 5.00 1.00 2.33 3.67 5.00 3.67 2.33
    • Case Study
    • Overview Business Strengths Market Attractiveness Low High Low High Attractive Moderate Attractive Unattractive
    • Case Study of TATA
      • TATA
        • IT (Information Technology) : TCS
        • Consumer Durable : Automobiles, Titan etc.
        • Textiles : Tata Fabrics, West Sides etc
    • GE Matrix For TATA Business Strengths Market Attractiveness Low High Low High IT Consumer Durables Textiles
    • BCG v/s GE Market Attractiveness Market strength 9 cell Multi Business Units Secondary tools Market Growth Multi Products Primary tools 4 cell Market share GE BCG
      • Corporate Strategies - Bani Banerjee
      • Marketing Management - Philip Kotler
      • Strategic Planning - V S Ramaswamy
      Bibliography
    • BEGINING