Packaging Of Products By Ankit Agarwal MBA (2008-10) DMS, SOM Pondicherry University

PACKAGING IN FOOD PRODUCTSEmerging Trends- Food Packaging• Easy to handle packs are preferred.In use convenience is the call of theday.• Easy to use packs are gainingpopularity. People are ready to paypremium for “In use” convenience

Consumer convenienceEasy to tear LASER etched pouches

Consumer convenienceTwo sided dispensing feature

Consumer convenienceHorlicks in Composite Containers with spoon for measurement

Consumer conveniencePush-open for one handed dispensing

Consumer convenienceFlip-top cap for easy dispensingEasy to hold packaging formats

Consumer convenienceInbuilt handle in Jar forease in carryingInbuilt handle in cap forease in carrying

Consumer convenienceBeverage CartonReclosable Opening

Consumer convenienceSelf heating coffee canPull the tag, coffee heats up automaticallyMicrowavable packagingUnique tear strip for easy use

Emerging Trends-Food PackagingConsumer Convenience

Shelf & Consumer Appeal• Shelf visibility and consumer appealis becoming very important.• Modern trade outlets call for instantconsumer attraction.• Pack appearance and ability toengage consumers are becoming thekey consideration for any newpackaging design

Consumer AppealModern trade - fighting for consumer attraction.Differentiated shapes/ attractive graphics are the need of the day

Shelf & Consumer AppealShaped stand up pouches for Kids

Shelf & Consumer AppealUnusual fun shapeJar with profile shape

Shelf & Consumer AppealBeverage PacksCustom Design CapsFruit shaped jar

Shelf & Consumer AppealInstant coffee in a packshaped like a coffee bean!And communicates asuperior, personaInstant coffee in a Doublecontoured wave designglass container.Bottle design reflectsnovelty in shape

New Formats• Ready to use pack- Food already cooked- “Heat and Eat”• On the Go- To meet the demand of fast pace of life. Have your food “Anywhere &Anytime”• Vending formats- Strongest emerging format

New formatsReady to use / microwavable packs

New formatsOn the go packaging formats

New formatsVending machines for coffee & Chocolate + snack food

Nutritional labellingLabel declarationMore and more labels are comingwith nutritional information. Enhanceconsumer awareness• List of ingredients / nutrients• Serve size / % Daily Requirement• Benefits

Emerging Trends- PharmaceuticalPackagingAnti-counterfeit measures• What is Counterfeit?– Counterfeiting is manufacturing and selling Spurious drugs using thepackaging similar to that of original drug manufacturer.

Anti-counterfeitOriginal pack (old) on top and counterfeitpack on side

Anti-counterfeitOriginal pack (old) on top and counterfeitpack on side

Anti-counterfeit• Solution to counterfeit:– To do something either on the Product or Packaging, which makes the Brand different from its counterfeits and helps in authentication of its genuineness at the point of purchase

Anti-counterfeitHologram• Dot Matrix 2-D, 3-D hologram• Flip action, background text,kinetic movement, Micro text and alaser code

Shift from Loose to PackedShiftEvery tea garden has its own branded tea value

Shift from Loose to PackedFrom a local shopkeeper selling looseVegetables to hygienically packed Vegetables

Dairy Milk Hygienically Packed Milk

Innovative Food Packaging

Shift from Rigid to FlexibleBottles to FlexibleRigid packaging is giving way to flexible packaging in the form of standuppouches, retort pouches, spouted pouches which offer similarperformance and shelf appeal at lower cost.

Shift from Rigid to Flexible Rigid packaging is giving way to flexible packaging in the form of stand-up pouches, retort pouches, spouted pouches which offer similar benefits at lower weight and cost.

Dynamic GrowthinKey Sectors

Commodity Foods There is a surge in demand for well packed commodity foods like atta, cereals, rice, sugar, salt etc. Packaging is being designed for convenience, shelf appeal and to retain freshness.

Nitrogen Flushed Snack FoodsNitrogen flushing process is used to pack a variety of food products like wafers, namkeen ( range of products by Haldirams), snacks (cheese balls, French fries) and coffee. Indian Snack foods are catering to regional preferences.

Packaged Fruits and VegetablesNewest Challenge for the Packaging Industry

PE Extruded Nets and Rachel Bags PE Extruded nets will be used to pack– Onions– Potatoes– Garlic & Ginger– Hard fruits like Ber Rachel Bags will help Retail Businesses to pack 25- 50 Kg produce atFarms

PE Extruded nets will be used to pack

Packaged Fruits & Vegetables Pre- weighed beans, peas, carrots, broccoli, etc. automatically packed on horizontal packaging machines inclear PE pre-formed bags will become popular with growthin organized retail business. Stretch- Cling films will find wider applications when largefruits and vegetables like cabbage, cauliflower, gourd,melons, etc. are individually wrapped for enhanced shelf life.

Pre- weighed beans, peas, carrots, broccoli, etc. automatically packed on horizontal packaging machines in

Stretch- Cling films will find wider applications when large

Dried fruits provide great value addition and very popular in Turkey, Asia and US as a snack.Widely marketed as snack and food supplement.• Mangoes• Strawberries• Apples• Kiwi• Berries• Figs• Mushrooms• Plums• BroccoliDried MangoesDried StrawberriesFruits are marginally processed with sugar, salt etc for added flavours.

Frozen FoodFrozen ready meals, includes frozen meat, poultry and fast food. These products require excellent barrier with EVOH, PVDC, etc.

conclusionsWith enhanced consumer drivenneeds , packaging innovations toprovide solutions to satisfy theconsumers

THANK YOU