The Book and the Authors<br />1<br />© JOHN ABBOTT<br />© JOHN ABBOTT<br />Prof Renee Mauborgne<br />Prof Chan Kim       <...
Accolades<br /><ul><li>Over 1 million copies sold in 2005
Translated into over 41 foreign languages – a world record
Taught as the major theory of strategy at leading business schools
Gives insights to CEOs, Executives, Heads of State and Prime Ministers</li></li></ul><li>Contents<br />Part One : Blue Oce...
RedOceans<br /><ul><li>Industry boundaries are defined and accepted
Companies try to outperform rivals
Very crowded space
Products turn into commodities</li></li></ul><li>What is Blue Ocean ?<br />Create <br />Uncontested Market Space<br />&<br...
 New Market Space <br />Ford’s 1908 Model T<br />1970 The First Mouse<br />CNN 1980 <br />Real-Time News 24/7<br />2002 Ap...
Example:A highly competitive Industry<br />The American Wine Industry<br />
What the industry offers<br />9<br />Premium Wines<br />Budget Wines<br />Polarised Strategic Groups<br />Massive Choice<b...
10<br />Yellow Tail created a Blue Ocean<br />Creating<br />a Blue Ocean<br />Premium<br />Budget<br />
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Blue Ocean Strategy

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Blue Ocean Strategy

  1. 1. The Book and the Authors<br />1<br />© JOHN ABBOTT<br />© JOHN ABBOTT<br />Prof Renee Mauborgne<br />Prof Chan Kim <br />
  2. 2. Accolades<br /><ul><li>Over 1 million copies sold in 2005
  3. 3. Translated into over 41 foreign languages – a world record
  4. 4. Taught as the major theory of strategy at leading business schools
  5. 5. Gives insights to CEOs, Executives, Heads of State and Prime Ministers</li></li></ul><li>Contents<br />Part One : Blue Ocean Strategy<br />Creating Blue Oceans<br />Analytical Tools and Frameworks<br />Part Two : Formulating Blue Ocean Strategy<br />Reconstruct Market Boundries<br />Focus on the big picture, Not the Numbers<br />Reach Beyond Existing Demand<br />Get the Strategic Sequence Right<br />Part Three : Executing Blue Ocean Strategy<br />Overcome Key Organizational Hurdles<br />Build Execution into Strategy<br />Conclusion : The Sustainability and Renewal of Blue Ocean Strategy<br />
  6. 6. RedOceans<br /><ul><li>Industry boundaries are defined and accepted
  7. 7. Companies try to outperform rivals
  8. 8. Very crowded space
  9. 9. Products turn into commodities</li></li></ul><li>What is Blue Ocean ?<br />Create <br />Uncontested Market Space<br />&<br />Make the Competition irrelevant <br />
  10. 10.
  11. 11. New Market Space <br />Ford’s 1908 Model T<br />1970 The First Mouse<br />CNN 1980 <br />Real-Time News 24/7<br />2002 Apple’s ipod<br />Creating Blue Oceans Is Consistent Across Time Regardless of Industry<br />Continuing Creation of Blue Oceans<br />
  12. 12. Example:A highly competitive Industry<br />The American Wine Industry<br />
  13. 13. What the industry offers<br />9<br />Premium Wines<br />Budget Wines<br />Polarised Strategic Groups<br />Massive Choice<br />
  14. 14. 10<br />Yellow Tail created a Blue Ocean<br />Creating<br />a Blue Ocean<br />Premium<br />Budget<br />
  15. 15. Yellow Tail Strategy<br />
  16. 16. Results<br />No 1 imported wine (outsells France and Italy) <br />Fastest growing imported wine in the history of the USA industry<br />New consumers of wine<br />Jug drinkers trade up<br />Premium wine drinkers trade down<br />Industry criticizes them mercilessly at first<br />12<br /><ul><li>Now wine press blurb gives it a “best buy” for value; winning wine awards.</li></li></ul><li>What Book Offers You<br />Ford’s 1908 Model T<br />Nintendo Wii<br />Dell<br />Southwest Airlines<br />
  17. 17. Thank You<br />

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