NORTH EASTERN REGIONAL INSTITUTE OF MANAGEMENTProject Report on ‘DELL’ MBA 1 st Semester
Company Profile DELL Dell Computer Corporation One Dell Way Round Rock, Texas 78682
Business, Administrative & Contact Informationa. Business name: DELLb. Tel: (888) 560-8324c. Fax: (800) 317-3355c. WEB SITE: http://www.dell.com Dell is headquartered in Round Rock, Texas Business type: Deals with Design, development, manufacture, marketing, sale, and support of various computer systems and services worldwide…
IntroductionCompany History Dell traces its origins to 1984, when Michael Dell created PCs Limitedwhile a student at the University of Texas at Austin. The dorm-roomheadquartered company sold IBM PC-compatible computers built fromstock components. Michael Dell started trading in the belief that by sellingpersonal computer systems directly to customers, PCs Limited couldbetter understand customers needs and provide the most effectivecomputing solutions to meet those needs. Michael Dell dropped out ofschool in order to focus full-time on his fledgling business, after gettingabout $300,000 in expansion-capital from his family.In 1985, the company produced the first computer of its own design—the"Turbo PC", sold for US$795. The company never had to look back fromthen and with the develop of technology they spread their businessworldwide in some few years. Today “Dell” is one of the biggestMultinational companies of the world.
Organizational Structure Michael Dell VP VP SVP Business Educational Government Development Services Relations Mid-Level Mid-Level Mid-Level Lower-Level Lower-Level Lower-Level
LeadershipoExecutive Leadership Team.oBoard of Directors.oCorporate Governance.
Board of Directors: The Board of Directors is responsible for oversight andsupervision of the overall affairs of the company. The Boardmaintains the following committees to assist it in dischargingits oversight responsibilities… •Audit Committee Charter. •Compensation Committee Charter. •Finance Committee. •Governance and Nominating Committee. •Corporate Governance Principles. •Board of Directors Nomination Process. •Communicating With the Board of Directors.
Corporate Governance: "The Board of Directors of Dell Inc., as representatives of the stockholders, is committed to the achievement of business success and the enhancement of long-term stockholder value with the highest standards of integrity and ethics. In that regard, the Board has adopted these principles to provide an effective corporate governance framework for Dell, intending to reflect a set of core values that provide the foundation for Dell’s governance and management systems and its interactions with others." Principles of Corporate Governance. Board of Directors Nomination Process.
Principles : The Board of Directors (the "Board") of Dell Inc. ("Dell"), as representatives of the stockholders, is committed to the achievement of business success and the enhancement of long- term stockholder value with the highest standards of integrity and ethics. In that regard, the Board has adopted these principles (these "Principles") to provide an effective corporate governance framework for Dell, intending to reflect a set of core values that provide the foundation for Dell’s governance and management systems and its interactions with others.
Ethics and Values The Board and management are jointly responsible formanaging and operating Dell’s business with the higheststandards of responsibility, ethics and integrity. In thatregard, the Board expects each director, as well as eachmember of senior management, to lead by example in a culturethat emphasizestrust, integrity, honesty, judgment, respect, managerial courageand responsibility. Furthermore, the Board expects eachdirector and each member of the senior management to actethically at all times and to adhere to the policies, as well as thespirit, expressed in Dell’s Code of Conduct. No waiver of theCode of Conduct for a director or executive officer shall bepermitted without the approval of the Board.
Dell Products Computers. Mobile Devices. Servers. Storage Products. Electronics, Software & Accessories. HDTVs & Home Theater. Support & Services.
Michael S. Dell as the Founder & Owner of the Company
As the Leader: Michael Dell is the chairman of the board of directors and chief executiveofficer of Dell, the company he founded with $1000 in 1984 at the age of19. Notably quoted as saying that “technology is about enabling humanpotential,” Michael’s vision of how technology should bedesigned, manufactured and sold forever changed the IT industry. In1992, Michael became the youngest CEO ever to earn a ranking on theFortune 500. Today, Dell Inc. is comprised of more than 100,000 team members whoserve the IT needs of global corporations, small and mediumbusinesses, governments, healthcare providers, education institutions andhome computing users. From PCs and smartphones to the infrastructureand services that power the world’s most complex data centres and cloudcomputing environments, Dell’s broad range of IT services and solutionshas helped millions of customers around the world achieve the outcomesthat are most important to them.
Dells Culture: Dell believes in being direct in everything we do. Our ultimatesuccess is based on maintaining direct relationships built on trust. Ourrelationships with diverse partners help us reach multiculturalconsumer groups across the world and recruit the best and brightesttalent to achieve success in the marketplace. Dells Winning Culture and comprehensive diversity initiatives createa corporate environment based on meritocracy, personal achievementand equal access to all available opportunities. We focus our internalefforts on cultivating and promoting best practices among our globalworkforce in the areas of policydevelopment, training, recruitment, mentoring, development, advancement and culture change. Furthermore, our Work/Life Effectivenessand career management programs enhance our ability to retain anddevelop valuable team members and demonstrate our commitment tothe Dell Team.
Alienware (Subsidiary of Dell) Alienware is an American computer hardware company and a wholly ownedsubsidiary of Dell, Inc. It mainly assembles third party components intodesktops and laptops with custom enclosures for high-performance gaming.These products also support graphically intense applications such as videoediting, simulation, and audio editing. Alienware also offers for sale rebadgedcomputer peripherals, such as headsets, computer mice, monitors andkeyboards. Their hardware has distinctive "sci-fi" styling, typically includingdecorative lighting.
The most powerful Gaming laptop in the universe Alienware M17x 3D