Business environment

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Business environment

  1. 1.  The environment in which all the business activities take place. “Business environment encompasses the climate or set of conditions, Economic , social,political, or institutional in which business operations are conducted.” (Arthur M.Weimer)
  2. 2. AggregativeInter-relatedRelativeInter-temporalUncertainContextual
  3. 3. First mover Early warning Customeradvantage system focus Strategy Change Public imageformulation agent Continuous learning
  4. 4. INTERNAL EXTERNAL ENVIRONMENT ENVIRONMENT INTERNAL EXTERNALENVIRONMENT BUSINESS FIRM ENVIRONMENT
  5. 5. culture Company Mission and image and objectivesbrand equityHuman and Power other structure resources Top management structure
  6. 6. MICRO MACROENVIRONMENT ENVIRONMENT
  7. 7.  CUSTOMERS COMPETITION SUPPLIERS MARKETING INTERMEDIARIES FINANCIERS PUBLICS
  8. 8.  POLITICAL AND LEGAL ENVIRONMENT SOCIAL AND CULTURAL ENVIRONMENT ECONOMIC ENVIRONMENT TECHNOLOGICAL AND PHYSICAL ENVIRONMENT NATURAL ENVIRONMENT GLOBAL ENVIRONMENT
  9. 9. BUFFERINGLEVELLING ANTICIPATIONRATIONING DOMINATINGCHANGING

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