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Business environment
Business environment
Business environment
Business environment
Business environment
Business environment
Business environment
Business environment
Business environment
Business environment
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Business environment

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  • 1.  The environment in which all the business activities take place. “Business environment encompasses the climate or set of conditions, Economic , social,political, or institutional in which business operations are conducted.” (Arthur M.Weimer)
  • 2. AggregativeInter-relatedRelativeInter-temporalUncertainContextual
  • 3. First mover Early warning Customeradvantage system focus Strategy Change Public imageformulation agent Continuous learning
  • 4. INTERNAL EXTERNAL ENVIRONMENT ENVIRONMENT INTERNAL EXTERNALENVIRONMENT BUSINESS FIRM ENVIRONMENT
  • 5. culture Company Mission and image and objectivesbrand equityHuman and Power other structure resources Top management structure
  • 6. MICRO MACROENVIRONMENT ENVIRONMENT
  • 7.  CUSTOMERS COMPETITION SUPPLIERS MARKETING INTERMEDIARIES FINANCIERS PUBLICS
  • 8.  POLITICAL AND LEGAL ENVIRONMENT SOCIAL AND CULTURAL ENVIRONMENT ECONOMIC ENVIRONMENT TECHNOLOGICAL AND PHYSICAL ENVIRONMENT NATURAL ENVIRONMENT GLOBAL ENVIRONMENT
  • 9. BUFFERINGLEVELLING ANTICIPATIONRATIONING DOMINATINGCHANGING

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