Depicting Women In AdvertisingPresentation Transcript
DEPICTING WOMEN IN ADVERTISING INFLUENCING PEOPLE: MYTHS & MECHANISMS
Indian and global advertisement portray women in domestic role or as decorative sex object.
Women existence in advertisement merely to seeK male attention.
The customer is no more the “king” but is now the “queen”.
CAN YOU LOOK LIKE “AISHWARYA” after using LUX ???
ADS’ WOMEN ARE DISTINCT FROM MODERN DAY WOMEN
MEDIA NO LONGER “MIRRORS” THE SOCIETY.
The indecent portrayal of women in ads negatively influences the mindset of society.
“It would be great to see ‘real women’, professional women of various ages, women as they are ,i.e; people with multiple roles and relationships, that doesn’t mean they are sexless –just normal and representative of the women who purchase products.” -R.Squircheck
“WOMEN” – Object WITHOUT VOICE
Women in the media world are treated as an object.
advertisers MADE WOMEN AS THEIR PUPPET.
PUPPETS CAN’T raise voice against such ads.
ADVERTISERS DON’T LET THEM come out as authoritarians or leaders.
WOMEN SHOULD BE GIVEN EQUAL OPPORTUNITY TO SHARE THEIR VIEWS AND IDEAS.
SEX Selling = Marketing Tool
“Sex sells – pretty much anything” and so one might say, that this is simply a marketing tool and that it has no impact on society.
Advertisement depicts for us not necessarily how we actually behave as men and women but how we think men and women behave.
DON’T ASK…DON’T TELL…JUST SELL !!!
FOR MEN------ women are often used in advertisements to imply a sexual relationship between the man who uses the product and the woman in the advertisement.
FOR WOMEN------Sexual women are used in advertisements to imply that the product will increase the user's appeal to men.
Women models unwillingly lend themselves to becoming both the seller and the sold.
Media tries to get as many people as possible viewing it’s content to get more money.
NEW AGE CUSTOMER-WOMEN
WOMEN as the decision maker in household products have moved from male counterparts to housewives.
But it is easy to convince housewives by associating product brands with their lives.
Empowering women customers by portraying their aspirations in advertisements.
Family planning campaigns also empowering women in taking decisions.
Advertising is not solely to be blamed for rigid gender roles. However there is no aspect of our culture that is as pervasive and persuasive as advertising.
In today’s advertising, the proposition “ anything relating to sex is a forbidden topic” has undergone a change.
FEMININE ADVERTISING MASCULINE PRODUCTS – ITS NECESSITY?
FEMALE MODELS USED IN PRODUCT NOT RELATED TO THEM LIKE MEN’S RAZORS, MEN’S WEAR ETC.
DAMAGES & INSULTS WOMEN’S IMAGE.
COMPANY THAT LOST TOUCH IN MARKET USES THIS TOOL.
WOMEN ARE USED TO SEDUCE MEN IN BUYING A PRODUCT.
STEREOTYPING BY ADVERTISERS
STEREOTYPES MAY NEGATIVELY AFFECT
WOMEN’S PERCEPTION FOR THEMSELVES.
WOMEN’S ULTIMATE GOAL IS TO ATTRACT
WOMEN STILL SHOWN AS SUBMISSIVE SEX
WOMEN LIVING UNDER THE “MALE GAZE”
WOMEN PREVIOUSLY PORTRAYED AS DOMESTIC ATTENDANTS AND NOW AS SEX OBJECTS .
ROLE OF MEDIA AS ETHICS WATCH DOG
ENSURING THAT THE PORTRYAL , REPORTING AND REPRESENTATION OF WOMEN RESPECT THE DIGNITY OF WOMEN
PROMOTING ADS DEPICTING WOMEN WORKING IN WIDE VARIETY OF CAREER SETTINGS
ENSURING THAT THE CONTENT OF ADS SHOULD BE RELEVANT TO THE PRODUCT
SENSITIZING AND MOTIVATING SOCIETY TO THE ISSUES OF PORTRYAL OF WOMEN IN COMMERCIAL ADS.
FAIR & LOVELY AD…
HIGHLY RACIST AND AFFRONT TO WOMENS DIGNITY
AFFECTS THE SELF ESTEEM OF WOMEN
MAKES THE WOMEN FEEL THAT MEN ATTRIBUTES HIGHEST VALUE TO THEIR ATTRACTIVENESS
Ads which are exploiting womenhood
should not be screened on t.v.
women should be shown in diverse
ads should be focusing on average
ads should emphasize on product
rather than female models.
SPECIAL COMMITTEE SHOULD BE THERE TO SCRUTINIZE ALL ADS.
SOCIETY SHOULD SENSITISES THE ISSUES OF STEREOTYPING PORTRAYAL OF WOMEN IN ADS.