MARKETING STRATEGY OF NESTLE, INDIA
Amit Kumar Gupta
OBJECTIVE OF RESEARCH
The objective of this exercise is to understand the
stronghold of NESTLE India in the market and unearth the
strategies involved in their operations.
To find out the competitive advantage of NESTLE India
To asses the strategies of competitors in the market.
To be able to devise fruitful marketing strategies at the end
of the research.
Nestle India is a subsidiary of Nestle S.A. of Switzerland. Nestle
India manufactures a variety of food products such as infant food,
milk products, beverages, prepared dishes & cooking aids, and
chocolates & confectionary. Some of the famous brands of Nestle
are NESCAFE, MAGGI, MILKYBAR, MILO, KIT KAT, BAR-
ONE, MILKMAID, NESTEA, NESTLE Milk, NESTLE SLIM
Milk, NESTLE Fresh 'n' Natural Dahi and NESTLE Jeera Raita.
Nestle was founded in 1867 in Geneva, Switzerland by Henri
Nestle. Nestle's first product was quot;Farine Lactee Nestlequot;, an infant
cereal. In 1905, Nestle acquired the Anglo-Swiss Condensed Milk
Company. Nestle's relationship with India started 1912, when it
began trading as The Nestle Anglo-Swiss Condensed Milk
Company (Export) Limited, importing and selling finished products
in the Indian market
Today, Nestle is the world's largest and most diversified food
company. It has around 2,50,000 employees worldwide, operated
500 factories in approximately 100 countries and offers over 8,000
products to millions of consumers universally.
Being the best in everything we touch and handle.
Continuously excel to achieve and maintain leadership position in
the chosen businesses; and delight all stakeholders by making
economic value additions in all corporate functions.
Our Competitive advantages
A pool of qualified suppliers that understand and support
Nestlé’s commitment to excellence.
A pool of qualified suppliers that are directly aligned with
underrepresented and emerging communities and can
promote positive relationships with our customers
Better quality goods and services at a lower price as a result
of increased competition and an extended supply base
Access to new capabilities and innovations
A competitive advantage as we seek government contracts,
and assurance that we are in compliance with the
diversity expectations of our public sector contracts.
Marketing Management (Written by Philip Kotler)
Principles of Marketing (Written by C. B.
Research Methodology (Written by C. R.