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Mobile Opportunity Outsourcing In The Mobile Communication

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  • 1. Mobile is still the "IT" sector in the telecom landscape.
    Mobile Opportunity: Outsourcing in the Mobile Communication.
    Presented by –
    Deepak Pareek
  • 2. xDSL
    RFID
    (V)XML
    Nanotech
    HSDPA
    WiMAX
    FTTx
    UDDI
    GRID
    IPv6
    The future
    Human beings are nomadic or mobile by essence
  • 3. Two to tango..
    COMPUTING
    TELECOM
    Applications
    Applications
    CPU
    Memory
    /Storage
    Access
    Core
    The ability for Telecommunications and Computing are reshaping business in a way never seen before. Anywhere/anytime access to Web and company or personal data facilitates a present day knowledge worker that doesn't have to wait for answers.
  • 4. The Digital Networked Economy
    Where connectivity has no more boundaries
    Connections, any time, any place, any device
  • 5. Mobility Overview
    Expansive market for wireless networks:
    Government, Commercial, Enterprise, Military, Healthcare, and Academic markets.
    Mobility has become integral in supporting business functions and has fallen under most IT domains with 802.11, WLANs, and 3G Systems:
    Mobile Executives
    Field Sales
    Field Services
    Mobile devices used by the Enterprise user have changed over time:
    Present
    PagersBlackberriesCell PhonesHandhelds (PIM)Laptops/Tablet PCs
    Future
    Converged Devices such as Video conferencing/PIM/Phone Devices
    Higher resolution screens for conveying graphical data more efficiently
    Computing devices will evolve to smaller, and faster while Wireless integrated devices will become more prevalent
  • 6. Mobility Overview
    Future mobility will be provided with higher data rates and Ubiquitous access
    This implies the need for seamless wide area and office coverage
    Future remote access techniques will mirror existing to protect current investments
    Higher data rates and better coverage will be realized using disparate types of Wireless Technologies
    Mobility across disparate networks is a significant change to the paradigm of current mobile networks.
    Mobility is attributed to L2 and L1 abstraction through use of IP (Mobile IP).
    Data Rates and Ranges of Wireless Technologies
    SOURCE: ITU
    Mobility will increase IT departments responsibilities as remote access and devices increase.
  • 7. Which applications will become popular and when
    M – Commerce
    Applications
    WASP
    Games
    Job Dispatch
    Music
    CRM
    Advertising
    Video
    Supply chain
    Integration
    Auctions
    Telemetry
    Telematics
    Healthcare
    Shopping
    Info Provisioning
    Broking
    M-payment
    Reservations
    Ticketing
    E-salary
    E-bill
    Banking
    Info Management
    Security
    SMS
    SMS Toolkit
    WAP
    GPRS
    EDGE
    UMTS
    1998
    2000
    2001
    2002
    2003
    2004
    1999
    SMS
    IM
    Chat
    E - mail
    PIM
    UIM
    Customer care
    M – Commerce
    Enabling Applications
  • 8. Individual Solutions
    Enterprise Solutions
    Business Process- Enhancing Solutions
    • Mobile Field Force
    • 9. Mobile Field Sales
    • 10. Mobile Asset/Plant Management
    • 11. Wireless Warehouse Management
    • 12. Clinical Drug Trials
    • 13. Insurance Claims
    • 14. Mobile e-Learning
    • 15. Fleet Management
    • 16. Remote Monitoring & Diagnostics
    • 17. Alerts
    • 18. Messaging (SMS, MMS)
    • 19. Instant Messaging
    • 20. Personal Information Management (PIM) - E-mail and Calendaring
    • 21. Directory Access
    • 22. Unified Messaging
    • 23. Chat
    • 24. Internet Access
    • 25. Location - where is my nearest? How do I get from A to
    • 26. Examples include:
    • 27. Mobile Field Force
    • 28. Mobile Field Sales
    • 29. Mobile Asset/Plant Management/Tracking
    • 30. Clinical Drug Trials
    • 31. Mobile Claims Tracking
    • 32. Mobile e-Learning
    • 33. Fleet Management
    Communications-enabling solutions
    Wireless Solutions
    Enterprise want high quality office solutions…..but seek to complement these with business-focused solutions which have a clear ROI
  • 34.
    • Smart Phones/Laptops
    What is driving Mobile Data Services
    Work Patterns, Social Acceptance, Business Flexibility
  • 35. Providing value to the end user
    Applications
    Session Mobility
    Voice
    Service Network
    Intelligence
    Interactive
    Multimedia
    Identity
    Location
    Service
    Edge
    Service
    Edge
    Service
    Edge
    Service
    Edge
    Converged
    Networks
    Private
    Internet
    Cellular
    PSTN
  • 36. Service Convergence
    PSTN
    PLMN
    ISDN features
    GSM
    Fax
    #7 features
    #7 inter-working
    ADSL-
    connections
    Broadband connections
    Document transfer
    Mobilenet-work
    IPtelephony
    Converged
    network
    CompressionEncryption
    Internet features
    Data trafficMobile IP
    IP appli-cations
    E-mail
    IP traffic
    t
    INTER
    NET
    An increasing number of both voice & non-voice technologies are influencing products and services
  • 37. Network & Service
    Provider
    ClassicalValue Chain
    Customer
    Customer
    New Value Chain
    NetworkProvider
    Service Provider
    Provider Split & Hardware-Services Decoupling
    Content Provider
    Applications
    Supplier
    Content
    Supplier
    OAM
    Supplier
    Access
    Equipment
    Supplier
    Retailer
    Changing Business Model
    Divergence in the Provider Value Chain
  • 38. Mobile
    network
    Internet
    PSTN
    CATV
    CATV
    IP
    IWU
    Changing Business Model
    Today
    Vertically integrated businesses
    Layered businesses
    Tomorrow
    Service layer
    Open interface
    Network layer
    Mobile
    PSTN
    IWU
    IWU
    The Architecture - The increasing demand for value added services leads to a separation in network and service provisioning.
  • 39. Wireless Marketplace
    Application
    Developers
    Content
    Providers
    End-User
    Consumer
    Network
    Operators
    Retail VAR
    Exchanges Between Links
    Infrastructure
    Provider
    Device
    Manufacturers
    Information Partnership
    Cash-flow Exchange
    Value of Exchanges Between Supply Chain Links
  • 40. Applications provide efficient access to content
    Application
    Developers
    Content
    Providers
    Content sites must develop brand and drive greater accessibility
    Content must meet target customer segments needs
    Network Operators need applications to enhance services
    Infrastructure supports applications
    End-User
    Consumer
    Network
    Operators
    Consumer agrees on service contract
    VARs sell devices as middleman
    VARs sell service contracts as middleman
    Retail VAR
    Infrastructure facilitates network management
    Device must gain network access
    Users must be able to operate device
    Infrastructure
    Provider
    Device
    Manufacturers
    Air interface compatibility
    Wireless Marketplace
    Links Are Consummated on Exchanges
  • 41. Wireless Market Place
    Market Entry
    • Proprietary learning curve
    • 42. Economies of scale
    • 43. Capital requirements
    • 44. Brand identity
    • 45. Switching costs
    • 46. Expected retaliation
    • 47. Proprietary products
    Supplier Power
    • Supplier concentration
    • 48. Importance of volume to supplier
    • 49. Differentiation of inputs
    • 50. Switching costs of firms
    • 51. Threat of forward integration
    Firm Rivalry
    • Industry concentration ratio
    • 52. Fixed costs/Value added
    • 53. Industry growth
    • 54. Intermittent overcapacity
    • 55. Product differences
    • 56. Switching costs
    • 57. Brand identity
    Buyer Power
    • Bargaining leverage
    • 58. Buyer volume
    • 59. Buyer information
    • 60. Brand identity
    • 61. Price sensitivity
    • 62. Product differentiation
    • 63. Substitutes available
    Substitutes
    • Switching costs of adopters
    • 64. Buyer propensity to substitute
    • 65. Relative price performance of substitutes
    Wireless Industry Structure: 5 Forces
  • 66. Wireless Market Place
    Device Manufacturer
    Network Operator
    Many
    Content Enabler
    Infrastructure Provider
    Application Provider
    Few
    Content Provider
    Attractive
    Unattractive
    Industry Structure: 5 Force Analysis
  • 67. VAR Sellers
    Non-Circuit
    Component
    Manufacturers
    Circuit Board
    Component
    Manufacturers
    Application
    Developers
    OS & AP
    Device
    Manufacturers
    Voice and/or
    Data
    Customers
    Network
    Operators
    EXAMPLES
    COMPANIES
    N/A
    Wireless Market Place
    Upstream
    Downstream
    Wireless Device Supply Chain (Horizontal/Modular?)
  • 118. Customer Value
    The handheld device
    together with its operating system.
    Reduced Costs
    Mobile Device and
    Device O/S
    Product & Service Diff
    The end user solution, ERP, CRM, Sales, and Field Force Automation.
    Enterprise Applications & Services
    Wireless Enabled Enterprise
    Business and Systems Integration
    New Business
    & Models
    Platform for the delivery
    of business functionality
    to the handheld device
    Service Delivery
    Platform
    Provide the connectivity
    and, depending upon the
    operator, various levels of functionality.
    Mobile/Wireless Network Infrastructure
    Pervasive Solution
    Integrate all the different components to deliver value to the enterprise
  • 119. Enterprise
    Home AAA Server
    WLAN
    Gateway,
    HA, FA
    Corporate LAN
    Ethernet
    VPN
    Firewall
    802.11 Access Points
    IP Backbone/
    Internet
    GSM/UMTSWSP
    CDMA WSP
    PDSN/FA/HA/Firewall
    WLAN
    Gateway
    & FA
    GGSN/FA/HA/
    Firewall
    Public
    WLAN
    SGSN
    PCF
    Ethernet
    MSC/RNC
    BSC
    BS
    CGF
    BS
    BS
    BS
    802.11 Access Points
    Multi-mode terminal
    w/MobileIP client
    & IPSec Client
    Future of Mobility
    Mobile devices can connect to office networks anytime from anywhere….
    Architecture of Seamless Enterprise Connectivity
  • 120. Today’s Circuit Switched Networks
    • Very high reliability (99,999%)
    • 121. Dumb terminals
    • 122. Limited bandwidth (nx64kb/s)
    The Next Generation Networks
    • Converged, individualized services
    • 123. Anywhere, anytime, any media communication
    • 124. Guaranteed service quality
    • 125. High reliability
    • 126. Bandwidth is unlimited
    • 127. Distance independent tariffs
    Today’s Data Networks
    • Internet is best effort
    • 128. Separate infrastructures for different services
    • 129. Client/Server Architecture
    • 130. Insufficient bandwidth
    Network Evolution
    The Evolutionary Path allows for a smooth migration including investment protection, service flexibility and network scalability
  • 131. Communities
    of Interest
    Remote
    Workers
    Global
    Locations
    Outsourced
    Applications
    Partners
    Customers
    Suppliers
    The New Business Imperatives
    Enterprise boundaries blurring
    Business cycles accelerating
    Expectations rising
    Complexity increasing
  • 132. Enterprises WantOne-Stop Shopping
    Single point of responsibility
    Time-to-market considerations
    Implications
    The new service model will be based on infrastructure-oriented solutions
    “INFRASTRUCTURE” must be defined in a broader context than networkinggear and services
    New Service Providers Emerge
    Traditional
    Telcos
    Systems
    Integrators
    IT Suppliers
    ISPs
    Outsourcers
    New Players
    NewServices
    Enterprises are beginning to purchase solutions(based on SLAs), not simply commodity network transport.
    Fundamental Market Dynamic
  • 135. End-to-end Solutions
    Service enablers
    Networks
    Devices
    Operator
    Content
    Consumer
    Mobile systems integration
    Win - Win Business Models for All
  • 136. Wireless: To Be or Not To Be
    Outsourcing is the ideal solution for reducing investment and risk in a technology that will be refined after it's adopted, for it shifts those problems onto the supplier's shoulder.
    Total Communications Management model not only squeezes costs out but also optimizes the business environment. Like a plant, an enterprise communications environment has tendrils twisting around into three business process areas:
    • Expense management (controlling costs of procuring the infrastructure, assessing accuracy of invoices, assessing best practices/policies, etc.)
    • 137. Infrastructure management (system administration of the switches, operating the help/trouble desk, handling moves/adds/changes, etc.)
    • 138. Usage management (call accounting including tracking proper usage, allocation of call expenses back to proper departments, etc.)
    Outsourcing Enables a Dynamic New Management Model
  • 139. Why Outsource?
    Flexibility and Agility
    Asset Reduction
    Single Point of Contact
    Total Cost Reductions
    Visibility
    Systems Capabilities
    Improved Service
    Process Change
    Collaboration
    Delayed Capital Expense
  • 140. Carrier Management Services
    Delivery Management Services
    Wireless/Mobility
    Network Managed Services
    Converged Services
    What can be outsourced
    Business Support Services
  • Organisational agility
    More for less
    The drivers of outsourcing
    Consolidation& Restructuring
    Hostile environment & increased competition
    Customer centricity
  • 179. Outsourcing : The biggest opportunity
    Outsourcing, is not just a good idea, it's an inevitable process as the mobile industry matures and becomes more competitive.
    Outsourcing represents the biggest opportunity. The mobile sector, is an industry that no longer wants to run and control everything itself.
    Some of the most ambitious outsourcing efforts are:
    Infrastructure: Network operations and maintenance (NOM) and Mobile virtual network operator (MVNO) concept
    Traffic Management: Clearinghouse concept
    Measure and Compare: Business Benchmarking & QoS concept
    Design - Original design manufacturing (ODM) concept
    Value Services - Premium Number concept
    Synchronisation - Mobile Personal Information Management (mPIM) concept
  • 180. Adopt it - Mobile virtual network operator (MVNO)
    A Mobile Virtual Network Operator (MVNO) is a mobile operator that does not own its own spectrum and usually does not have its own network infrastructure. Instead, MVNO's have business arrangements with traditional mobile operators to buy minutes of use (MOU) for sale to their own customers.
    To date, MVNO's are mostly a European, GSM phenomenon. With many simple resellers in the United States gaining popularity, it is likely that the concept will catch on in the US and other parts of the world as well for the Mobile Virtual Network Operator (MVNO).
    Many are familiar with simple resellers of telecom services such as long distance, local exchange, and mobile network services. In contrast, MVNO's typically add value such as brand appeal, distribution channels, and other affinities to the resale of mobile services.
  • 181. Clear it - Traffic Management: Clearinghouse concept
    Originally mobile operators--often incumbent-owned--designed their networks and business models with the old fixed line network in mind: traffic which must pass between mobile networks is therefore carefully counted and exchanged with an accompanying settlement payment, just like in the fixed network world.
    To get to that point, though, mobile operators have to negotiate dozens of bilateral deals with other networks to agree on terms and conditions. This was just about workable when there were just a few dozen mobile networks but as the number of players world-wide has exploded, arranging and managing all the bilaterals has become a costly exercise, especially for a small mobile network operator.
    Clearinghouse is set up to manage all or some of the commercial agreements between as many players as it can. It then aggregates all the payments in and out into settlements.
    One such is United Clearing, which has offices in Hong Kong Florida and London and handles roaming, voice, data and m-commerce services.
  • 182. Measure it - Business Benchmarking & QoS concept
    First generation mobile services, if they competed at all, competed on coverage and network quality. Things have moved on, but quality is an important hygiene factor.
    Some companies are setting out to build a business benchmarking QoS on mobile networks, thus enabling customers to make informed purchase and usage decisions. In-house quality measures, it says, are not trusted by customers.
    These company’s say they will test services on a representative sample of routes and locations. These include motorway and train journeys as well as city-center and ad hoc tests.
    The resulting data enable comparison of the main networks in terms of voice quality, network availability and reliability, billing accuracy and data transmission performance for GPRS services
  • 183. Design it - Traffic Management: Clearinghouse concept
    Outsourcing product assembly has a long and well-understood history in the IT industry. What hasn't shown up so clearly on the radar so far in the mobile handset market, is the increasing practice of outsourcing the input side--the actual technology development.
    The growth of ODM (original design manufacturing) is rocketing, from around 7% of the handset market in 2002 to at least 40% of the market by 2005.
    Popular handsets like Motorola's T191 or C300 were actually developed and produced by Taiwan-based BenQ, while Sony Ericsson's T200 and R600 were developed by another Taiwan specialist, GVC.
    Big handset brands are able to offer a full product range without extending risk, stretching R&D budgets or falling behind in the race to market.
    The rise of ODM may also mean that the handset market will fundamentally change. Now you don't actually need to be a traditional mobile player to produce your own handsets. Microsoft, for instance, is already using ODMs to introduce customers to Microsoft-powered handsets and it will no doubt be joined by others.
  • 184. Steal it - Value Services - Premium Number concept
    Today mobile phones are increasingly being used as fixed line replacements, which means that many users want to make regular international calls from them seeing they have no other service to use.
    Their ability to do so at a reasonable price, however, is dependent upon the regulations governing mobile operators in their jurisdiction and even in more liberal environments, the right to preselect your international carrier of choice is not yet usually available on mobile networks, but prefix code dialing options sometimes are. As in the fixed market, the problem here is that access codes are messy and introduce another supplier and yet another bill to pay for the customer.
    One cunning trick gets rid of the billing problem for both supplier and customer by marrying non-geographical service number ranges to international calling.
    Such services are alive and kicking in the UK, although it's uncertain how much market share they're taking. The mobile user dials a specific premium service access number designated to the country he or she wants to call. The per-minute cost of that service is individually assigned and adjusted according to the rate the service provider is getting to the country destination.
    Once connected to the service, the user punches in the specific number to connect the call, paying for a per-minute premium service at lower than the international rates available from the mobile network operator.
    The big advantage for the user is that there is no direct relationship with the service provider and no messy billing to be dealt with--calls will just show up on the conventional mobile bill as premium service calls.
  • 185. Synchronize it - Mobile Personal Information Management (mPIM) concept
    Synchronization is a service or capability to allow busy people to be highly organized. But we're not and we need help in our multi-gadget world.
    Synchro services are supposed to be the answer, marrying our fixed and mobile information repositories (i.e. PCs mobiles, laptops and PDAs), and keeping them all up-to-date. This is a contested market with all sorts of slightly differently flavored approaches vying for attention.
    The idea is to have a standard way of exchanging information so that the calendar and contact database on your mobile phone or PDA is easily synchronized with fixed network 'master' repositories, such as Microsoft Exchange.
    But mobile network operators aren't that keen on seeing the synchronization market develop separately from the network. For a start, synchronization is something that can be charged for, and if anyone's going to do any significant charging, network operators think it should be them. Secondly, there are obvious long-term threats for network operators from successful underlying synchronization architecture.
    Hardly surprising that rival synchronization approaches are seeking to build the same functionality (using the same standards) in such a way as to benefit the network operator. The idea is that users will be able to access a central and highly secure repository of their data without having to support their own central server infrastructure--this will be attractive to small-to-medium enterprises.
  • 186. Thank Youdeepak@deepakpareek.com+91 9898269489