Laws Of Simplicity

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    John Maeda is a world-renowned graphic designer, visual artist, and computer scientist at the MIT Media Lab , and is a founding voice for “simplicity” in the digital age.

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    Laws Of Simplicity - Presentation Transcript

    1. Laws of Simplicity John Maeda The Media Lab Massachusetts Institute of Technology
    2. 1. Reduce
      • The simplest way to achieve simplicity is through thoughtful reduction.
      • HOW SIMPLE CAN YOU MAKE IT?
      HOW COMPLEX DOES IT HAVE TO BE? S HRINK H IDE E MBODY
    3. 2. Organize
      • Organization makes a system of many appear fewer.
      S ORT L ABEL I NTEGRATE P RIORITIZE
    4. 3. Time
      • Savings in time feel like simplicity.
      HOW CAN YOU MAKE THE WAIT SHORTER? HOW CAN YOU MAKE THE WAIT MORE TOLERABLE?
    5. 4. Learn
      • Knowledge makes everything simpler.
      BASICS REPEAT YOURSELF OFTEN AVOID CREATING DESPERATION INSPIRE WITH EXAMPLES NEVER FORGET TO REPEAT
    6. 5. Differences
      • Simplicity and complexity need each other.
      RHYTHM OF LIFE
    7. 6. Context
      • What lies in the periphery of simplicity is definitely not peripheral.
      NOTHING IS SOMETHING
    8. 7. Emotions
      • More emotions are better than less.
    9. 8. Trust
      • In simplicity we trust.
    10. 9. Failure
      • Some things can never be made simple.
    11. 10. The One
      • Simplicity is about subtracting the obvious, and adding the meaningful.
    12. Key 1: Away
      • More appears like less by simply moving it far, far away.
      • Openness simplifies complexity.
      Key 2: Open THE POWER OF THE MANY CAN OUTWEIGH THE POWER OF THE FEW.
    13. Key 3: Power
      • Use less, gain more

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    "Less isn't more; just enough is more." -Milton Gl more

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