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Laws Of Simplicity
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Laws Of Simplicity

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"Less isn't more; just enough is more." -Milton Glaser: ...

"Less isn't more; just enough is more." -Milton Glaser:
"Simplicity means the achievement of maximum effect with minimum means." - Koichi Kawana, architect of botanical gardens
"Things should be made as simple as possible, but not simpler." - Albert Einstein (1879-1955)
"You can always recognize truth by its beauty and simplicity." - Richard Feynman (1918-1988)
"Our lives are frittered away by detail; simplify, simplify." - Henry David Thoreau (1817-1862)
"Simplicity is the ultimate sophistication." - Leonardo da Vinci (1452-1519)

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  • John Maeda is a world-renowned graphic designer, visual artist, and computer scientist at the MIT Media Lab , and is a founding voice for “simplicity” in the digital age.

Laws Of Simplicity Laws Of Simplicity Presentation Transcript

  • Laws of Simplicity John Maeda The Media Lab Massachusetts Institute of Technology
  • 1. Reduce
    • The simplest way to achieve simplicity is through thoughtful reduction.
    • HOW SIMPLE CAN YOU MAKE IT?
    HOW COMPLEX DOES IT HAVE TO BE? S HRINK H IDE E MBODY
  • 2. Organize
    • Organization makes a system of many appear fewer.
    S ORT L ABEL I NTEGRATE P RIORITIZE
  • 3. Time
    • Savings in time feel like simplicity.
    HOW CAN YOU MAKE THE WAIT SHORTER? HOW CAN YOU MAKE THE WAIT MORE TOLERABLE?
  • 4. Learn
    • Knowledge makes everything simpler.
    BASICS REPEAT YOURSELF OFTEN AVOID CREATING DESPERATION INSPIRE WITH EXAMPLES NEVER FORGET TO REPEAT
  • 5. Differences
    • Simplicity and complexity need each other.
    RHYTHM OF LIFE
  • 6. Context
    • What lies in the periphery of simplicity is definitely not peripheral.
    NOTHING IS SOMETHING
  • 7. Emotions
    • More emotions are better than less.
  • 8. Trust
    • In simplicity we trust.
  • 9. Failure
    • Some things can never be made simple.
  • 10. The One
    • Simplicity is about subtracting the obvious, and adding the meaningful.
  • Key 1: Away
    • More appears like less by simply moving it far, far away.
    • Openness simplifies complexity.
    Key 2: Open THE POWER OF THE MANY CAN OUTWEIGH THE POWER OF THE FEW.
  • Key 3: Power
    • Use less, gain more