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Visual and Social Content Marketing with iCharts and Data Graphic

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Use social and interactive charts in place of static tables and powerpoint charts/images. By adding social and interactive charts to your blog, web site or press release, you gain significant benefits
- Increase brand exposure
- Capture leads
- Create a new revenue stream

You can also measure the effectiveness of your content marketing by measuring who is sharing what content.

Published in: Business, News & Politics
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Visual and Social Content Marketing with iCharts and Data Graphic

  1. 1. Speaker XXXXXX, Organisation, Country Session X: Trends in Infographics, Visualisation and Presenting, 28 June 2013 Visual Content Marketing for Marketers and Data Providers Deepak Deolalikar VP Product and Business Development, iCharts Sunnyvale, CA
  2. 2. Speaker XXXXXX, Organisation, Country Session X: Trends in Infographics, Visualisation and Presenting, 28 June 2013 What is Visual Content Marketing? Creating and distributing relevant and valuable visual content such as interactive charts to targeted audiences, with the objective of Building your brand Generating leads Creating new business opportunities
  3. 3. Speaker XXXXXX, Organisation, Country Session X: Trends in Infographics, Visualisation and Presenting, 28 June 2013 How do you share data today? Static Tables PPT Images
  4. 4. Speaker XXXXXX, Organisation, Country Session X: Trends in Infographics, Visualisation and Presenting, 28 June 2013 Lost Opportunity No Branding No Engagement No Social Benefit
  5. 5. Speaker XXXXXX, Organisation, Country Session X: Trends in Infographics, Visualisation and Presenting, 28 June 2013 The new way…the iCharts way Social and Interactive Visualization in a press release Click for Live example
  6. 6. Speaker XXXXXX, Organisation, Country Session X: Trends in Infographics, Visualisation and Presenting, 28 June 2013 Chart is shared across the web …. …and 100’s of other sites! Example: Live chart by IDC
  7. 7. Speaker XXXXXX, Organisation, Country Session X: Trends in Infographics, Visualisation and Presenting, 28 June 2013 ….then goes viral as people share on social Landing Page
  8. 8. Speaker XXXXXX, Organisation, Country Session X: Trends in Infographics, Visualisation and Presenting, 28 June 2013 Benefits Branding Lead Generation New Business Opportunities
  9. 9. Speaker XXXXXX, Organisation, Country Session X: Trends in Infographics, Visualisation and Presenting, 28 June 2013 Increase Brand Impressions 5x Count Impressions iCharts can count all chart impressions and social share activity
  10. 10. Speaker XXXXXX, Organisation, Country Session X: Trends in Infographics, Visualisation and Presenting, 28 June 2013 Generate Leads on Landing Page
  11. 11. Speaker XXXXXX, Organisation, Country Session X: Trends in Infographics, Visualisation and Presenting, 28 June 2013 ..or Place an Ad
  12. 12. Speaker XXXXXX, Organisation, Country Session X: Trends in Infographics, Visualisation and Presenting, 28 June 2013 New Business on Landing Page Purchase data with the following chart filters - Gender - Income group - Age Group Buy $ 750
  13. 13. Speaker XXXXXX, Organisation, Country Session X: Trends in Infographics, Visualisation and Presenting, 28 June 2013 Sell More Data Instantly You have purchased the following filters - Gender - Income group - Age Group
  14. 14. Speaker XXXXXX, Organisation, Country Session X: Trends in Infographics, Visualisation and Presenting, 28 June 2013 Social interactive charts produce dramatic results Increase brand impressions by 4x – 5x Measure effectiveness Generate leads Create new revenue stream
  15. 15. Speaker XXXXXX, Organisation, Country Session X: Trends in Infographics, Visualisation and Presenting, 28 June 2013 Have data to share? Now, share it with the world Get Started Today? http://www.icharts.net/for-business info@icharts.net
  16. 16. Speaker XXXXXX, Organisation, Country Session X: Trends in Infographics, Visualisation and Presenting, 28 June 2013 Thank you Deepak Deolalikar iCharts
  17. 17. Speaker XXXXXX, Organisation, Country Session X: Trends in Infographics, Visualisation and Presenting, 28 June 2013 Q & A NewMR will edit this page

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