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Welingkar consumer buyer beh
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Welingkar consumer buyer beh

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Transcript

  • 1. Consumer buyer behavior
    1
    WELINGKAR DBM JULY 09 BATCH GROUP 8
  • 2. How would you apply concepts of providing value and customer satisfaction and retention to designing and marketing affective online banking ?
  • 3. Online banking implies smart bankingOnline banking makes one feel connected to the world
    • The six primary drivers of internet banking includes.
    1.Improve customer access 2.facilitate the offering of more services 3.increase customer loyalty 4.attract new customers 5.provide services offered by competitors 6.reduce customer attrition
  • 4. Added values delivered to customer through online banking
    Safe and secure mode
    Convenience
    It is not time bound
    Regular incentives to customer
    Any time access to one’s own account
    Exhaustive features provided by net banking
  • 5. All transactions on icicibank.com are highly safe & secure  
    Echeques facility on icicibank.com is absolutely free of charge!
     Transfer money to any icici bank account anywhere in India.
    Transfer funds to other bank accounts.
    Recharge your prepaid mobile (very simple one time process)
    Send money to any destination in India
    You can send money from the convenience of you home. No need to visit a post office.
    Service is available 24 x 7 x 365.
    The amount will be delivered by India post (Indian postal service) within 15 working days from the date of debit to customer's account.  Thus rural area is connected.
  • 6. Schemes & offers on online banking module
    • Rail tickets online
    Log on to www.irctc.co.in and book your tickets.
    Please click on icici bank pg in the 'payment by credit card' section.
    Please enter your icici bank debit card number, cvv and expiry date.
    Enter your internet banking user id and password to complete the process.
    • Bill payment procedure 
    Log on to www.visabillpay.in
    Enter bill and icici bank debit card number, cvv and expiry date details.
    Enter internet banking user id and password to complete the process.
    Click to pay your bills.
     
  • 7. Advantages of online banking
    Convenience: Unlike your corner bank, online banking sites never close; they're available 24 hours a day, seven days a week, and they're only a mouse click away.
    Ubiquity: If you're out of state or even out of the country when a money problem arises, you can log on instantly to your online bank and take care of business, 24/7.
    Transaction speed: Online bank sites generally execute and confirm transactions at or quicker than ATM processing speeds.
    Efficiency: You can access and manage all of your bank accounts, including IRAs, CDs, even securities, from one secure site.
    Effectiveness: Many online banking sites now offer sophisticated tools, including account aggregation, stock quotes, rate alerts and portfolio managing programs to help you manage all of your assets more effectively. Most are also compatible with money managing programs such as Quicken and Microsoft Money.