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Croma Ppt
Croma Ppt
Croma Ppt
Croma Ppt
Croma Ppt
Croma Ppt
Croma Ppt
Croma Ppt
Croma Ppt
Croma Ppt
Croma Ppt
Croma Ppt
Croma Ppt
Croma Ppt
Croma Ppt
Croma Ppt
Croma Ppt
Croma Ppt
Croma Ppt
Croma Ppt
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Transcript

  • 1. TATA CROMA
    PRESENTED BY-
    KULDEEP MATHUR
    MANAS KANUNGO
    DEEPAK KHANDELWAL
    RADHEMOHAN SHARMA
  • 2. CONTENTS
    OUR BRAND PHILOSOPHY
    ABOUT CROMA
    ABOUT INFINITI RETAIL LIMITED
    WHY CROMA?
    STORE OBJECTIVES
    STORE FORMAT
    PRODUCT CATEGORY
    STORE LOCATIONS
    STORE PHOTOS
  • 3. OUR PHILOSOPHY IS-
    WE HELP YOU BUY
  • 4. Brand Philosophy
    If service wasn't important.
    If technology wasn't complex.
    If variety wasn't confusing.
    We would have no reason to be in business.
    We help you buy.
     
  • 5. About cromā
    • India’s first national , large format, specialist retail chain for consumer durable s & electronics
    • 6. Croma is owned and run by Infiniti Retail Limited Infiniti Retail – a 100% subsidiary of Tata Sons.
    • 7. Woolworths Ltd, provides technical support and strategic sourcing facilities from its global network.
  • The first Croma store was launched in Juhu, Mumbai on
    October 9, 2006
    Croma has over 180 brands and 6000 products
    Plush stores, floor space between 15,0000 to 20,000 sq.
    feet
    15 Stores currently located in 5 cities.
    Croma planning to open 100 stores across India
  • 8. About Infiniti Retail Limited
    Infiniti Retail Limited is a 100% subsidiary of Tata Sons. The company has launched Croma, a national chain of mega stores of consumer electronics and durables. Infiniti Retail Ltd., owns and runs Croma's retail operations in India, while Woolworths provides technical support and strategic sourcing facilities from its global network. The first Croma store was launched in Juhu, Mumbai on October 9, 2006. Infiniti Retail Ltd plans to launch stores across India in the coming months.
  • 9. WHY CROMA?
    Widest range of productsChoose from 6000 products across eight categories
    We help you buySound and knowledgeable advice from well-trained advisors to help you make informed buying decisions.
    A name you can trustCroma is promoted by Infiniti Retail Ltd, an initiative of the Tata group, a brand that stands for trust and reliability globally.
    Customer commitmentCroma not only gives you a world-class shopping experience, but also backs it with great after-sales service.
  • 10. CONTD…..
    Great deals and offersCroma periodically offers exciting deals on all your favourite products.
    A first of its kindConsumer electronics and durable retail is a fragmented segment and has been largely catered to by regional players.
    Croma is the first of its kindLarge-format, specialist and pan-Indian.
     
  • 11. Store Design Objectives
    Consistent with retailers image and strategy.
    Positive influence on customer satisfaction and purchase behavior.
    Cost effective & Flexible
  • 12. STORE FORMAT
    Croma Stand Alone Stores – 15,000 to 20,000 sq. ft.
    Croma Stores located in Malls – 5000 to 10,000sq. ft.
  • 13. PRODUCT CATEGORY
    Large Appliances – Refrigerators, AC, Washing Machines
    Small Appliances – Microwave owen
  • 14. Product Category
    Computers- Home PCs, Laptops
    Music & DVD - Audio & Video CDs/DVDs
  • 15. CONTD…….
    Communications- Mobile phones
    Gaming - Gaming Hardware/Softwares
  • 16. Home Entertainment – Home theatre, T. V., DVD players
    Imaging- Digital Camera, Camcoder
  • 17. Store Locations
    Mumbai – Juhu, Malad, Santacruz Airport, Dahisar,
    CBD Belapur, Vashi, Bhayandar & Mulund
    Pune –Wanowari & Yerwada
    Ahmedabad –Memnagar & S G Highway Junction
    Surat – GhodDod Road
    Bengalooru – Koramangala
    New Delhi – New DeepaliChowk
  • 18. STORE PHOTOS

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