A Ds World   Credentials
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A Ds World Credentials

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A Ds World   Credentials A Ds World Credentials Presentation Transcript

  •  
  • Group Companies
  • Operating since 12 th March 1992 – 18 years…
  • Spread Across
    • 10 National Offices
      • Delhi, Chandigarh
      • Mumbai, Pune
      • Bangalore, Chennai, Hyderabad, Cochin
      • Kolkata
    • 3 International offices
      • Dubai & Sharjah at the UAE
      • KL – Malaysia
    • State-of-the-art retail furniture factory
      • Delhi
  • Talented team to partner you to achieve your Marketing Objectives 400 strong across India Networked 24 hrs
  • People who know – run the show
  • Ajay Dhawan Group CEO
    • Over 20 years experience in the out-of-home Advertising business
    • Moved from a SOHO operation to 200 people organisation in a span of 16 years
    • Created The Zebra’s – a subsidiary to handle conflicting business
    • Started the Rack Factory for providing end to end solutions in retail business.
    • Covered in the Limca Book of Records for making India’s largest ground inflatable.
    • Innovated to introduce backlit sky balloons to India
  • Seema Dhawan Group President
    • 21 years of combined marketing, sales, and finance experience..
    • Creating and Implementing self monitoring systems and processes for the group and making ADS to be the 1 st OOH Co. in the country to have got an ISO certificate.
    • Key strengths – Resource optimization, Progression and enhancement - Man, Material and Money
  • ISO 9001:2000 Company
  • In the Limca book of records
  • Vying for the World Record… largest glass !!! Standing 10 feet in eight and a diameter of 5 feet, this glass specially fabricated for RASNA is a contender for being the largest glass ever made in the world. This glass was a part of A 3 city activity conducted by us to promote RASNA
  • New Initiatives Media ownership
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  • New Avatar in OOH
    • Media consolidation in progress across top 10 towns
    • Media presentation is getting better – with technology
    • Street furniture more organized – international companies bringing new designs to town
  • Technology
    • Creates high impact
    • High Recall
    • Creates buzz
    • Avenues for 121 communication
  • Blue Casting at Malls & Retail outlets
    • Consumer comes within range of a Blue Cast Server
    • Switches mobile phone to “discoverable”
    • The Blue Cast server recognizes the handset
    • Sends relevant message
  • Unbound possibilities
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  • Sketch Express at Malls
    • Branding on Kiosk Body
    • Brand Logo on each Sketch
    • Framing
  • Virtual Reality
    • Ideal for theme based events
    • Plasma screen
    • Big Plasma screen can be attached to game
    • machine & placed on top so that the entire
    • audience gets involved in the event
    • Game selection according to event
    • Game can be selected acc. to upcoming event e.g.: - Soccer game at time of football cup.
    • Brand Promotion in entire area
  • Ground Fx
    • Ground Fx is effective in many types of venues, including retail outlets, malls and transport terminals. It always draws crowds at trade shows and takes interactive advertising to new levels at location based Out of Home advertising places.
  • In Tunnel Advertising
  • Heli-bannering
  • Out-of-Home Solutions Across….
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  • Building Brands and Building Relationships
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  • 9 years
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  • 8 years
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  • 6 years
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  • 5 years
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  • 5 years
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  • 4 years
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  • 4 years
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  • 3 years
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  • 3 years
  • Experience Across Categories
  • Our Partners in Progress S. No. Location Number of Associates   North   1 Delhi 73 2 NCR 19 3 UP 7 4 Rajasthan 6 5 Haryana 4 6 Punjab 7 7 Uttaranchal 4 8 HP 2 9 J & K 2   West   1 Maharashtra 51 2 Gujarat 13 3 MP 8 4 Chhattisgarh 4   East   1 WB 27 2 Bihar 7 3 Orissa 3 4 Jharkhand 3 5 Assam 1   South   1 Karnataka 47 2 AP 13 3 TN 13 4 Kerala 16 Total 330
  • Last Mile Awareness Planning & Strategic Media Placement Roadways Railways Airways Mallways
  • We create detailing through Step 1 : Identifying the TARGET AUDIENCE Step 2 : Classification and evaluation of inventory within set parameters to identify the ideal locations Step 3 : Design Step 4 : Detailed plan with Execution guidelines Step 5 : In time execution with Quality checks Step 6 : Systematized monitoring & evaluation Selection Evaluation Creative interpretation Planning Implementation Review
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  • KRA & KPI of OOH Mediums
  • Is it about some Measurements?? Our method to the Madness IOPEP Integrated Outdoor Planning & Evaluation Process
  • IOPEP Score Format
    • Take outs – ratings on 1-100 with 100 denoting best site, 24 denoting worst site & 52 denoting average site
    • ADS classifies site on IOPEP score as
      • 71 and above as premium site.
      • 62 to 70 as A category site &
      • 55 to 61 as B category site
    • Below 50 are never recommended
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  • CUTOUTS GROUND INFLATABLE
  • CUTOUTS Sky Balloon
  • Billboard Billboard-1 Sky Balloon Building -1 Building -2
  • Active Visibility on Billboards
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  • Stairs
  • Dummies in Parking
  • Billboards
  • Bus shelter
  • Mall Branding
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  • Hydraulic Van
  • Sky balloons
  • Sky Balloons
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  • Cycle complete within 5 working days from Date of Approval from Client 2 days 1 day Same day Same day Upon availability 1 day 2 days 3 to 4 days 2 days 30 days
  • Last 100 Meters Experience Mountain To Mohammad Consumer Activation Road shows Exhibitions Events & Seminar Product Launch Customized Events
    • BRIEF - To build the brand ING Vysya through various value based promotions and recruit advisors for the different branches.
    • ACTIVATION RESPONSE - Interactive promotion for the brand that included highly interactive exercises – Super Mom and Free health checks.
    • RESULT - Many people recruited from the database collected from the activity.
    • BRIEF – One of the main sponsor of Hockey world cup. An activity totally based on lead generation. 15 days duration to promote Hockey and to build up a plan to produce greater effect
    • ACTIVATION RESPONSE – 4 canters hired for North India coverage. Punjab, Haryana, UP, Rajasthan and Delhi markets were covered. An interactive road-show with a lot of fun and games for all.
    • RESULT – A very close vigilance was kept from client’s end. A flaw less activity was extended for 5 days more. Appox. 25000 leads got generated.
    ING- Hockey world cup 2010
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    • The latest Look Media combining state-of-the-art, energy efficient Back-lit illumination with a portable lightweight billboard. Look Walker enables you to target busy city centers or areas with limited access in an engaging and professional manner.
    • Key Facts
    • Sleek and Innovative design – gets the Wow factor advantage
    • Nationwide coverage
    • Target audiences where traditional media is non-existent
    • The Look-walkers while covering the roads have a minimum distance of 6 to 7feet while walking and 1.5 feet while standing thereby ensuring synchronized visibility
    • Provide sampling, branding and other promotional activities
    • Illuminated/Back-lit
    • An innovative marketing solution to attract and engage your audience
    Look-walkers
  • Reaching almost eight feet high, Look Walkers have high visibility from virtually any angle in the crowd. Videocon Mobile launch Flood the streets with these vibrant, backlit signs and nobody will miss your messages.
  • ING- Hockey world cup activity
    • BRIEF - To Create Hype about the branch opening in the city and make aware the TG about the Brand. through various value based promotions.
    • ACTIVATION RESPONSE - Interactive promotion for the brand that included highly interactive exercises
    • RESULT - Good footfalls in the branch.
    • BRIEF - To build the brand Play-n-Pets through various value based promotions
    • ACTIVATION RESPONSE - Interactive promotion for the brand that included highly interactive exercises
    • RESULT - High footfalls at Play-n-pets throughout the week making it a center of attraction for spending quality family time
    • BRIEF - Canon wanted to launch its Exclusive outlet in Bangalore by creating Lot of noise in the market.
    • ACTIVATION RESPONSE - An interactive roadshow with a lot of fun and games for all. The activity included Bikers on Move/Flag waving/Baloon distribution etc.
    • RESULT - It was a memorable experience for the both canon & People of Bangalore as it attracted huge crowds to witness the activity
    CANON Showroom Launch
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    • BRIEF - As a new player in Indian Market Fujitsu wanted to do create hoopla about the brand so that People can know about its presence
    • ACTIVATION RESPONSE - An interactive road-show with a lot of fun and games for all. The activity included Seminars/Events/Exhibition/Mall & other on-ground activation
    • RESULT - It was a memorable experience for the both for the brand & TG as it attracted huge crowds to witness the activity
    FUJITSU
  • WorldSpace Lounge on wheels
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    • Exhibitions
    • 32 nd Milestone – Gurgoan
  • Makaan.com
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  • Naukri.com Job Fair
    • Flier activation
    • Poster activation
    • Mobile hoardings
  • WORLDSPACE
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  • JCB
  • Exhibition Stall
  • Canon - Chennai
  • SHARP - TAJ LANDS END
  • SHARP - TAJ LANDS END
  • TCL HOLDING INDIA LTD. - TAJ LANDS END
  • TCL HOLDING INDIA LTD. - TAJ LANDS END
  • ANSAL API
  • ANSAL API
  • ANSAL API
  • World Gaming Tournament - ASUS Tech Pte Ltd
  • World Gaming Tournament - ASUS Tech Pte Ltd
  • World Gaming Tournament - ASUS Tech Pte Ltd
  • World Gaming Tournament - ASUS Tech Pte Ltd
  • MALL Activation
  • Mall Activity
  • Mall Activity – Bajaj Electricals
  • Mall Decoration - Canon
  • FUJITSU – Mall Activity
  • LEMON WATER – Mall Activity
  • Events
    • Launch of new product.
    • ACTIVATION RESPONSE - Pre Event setup with light and sound. Models ramp with the product and dance performance after the launch along with cocktail and dinner.
    INDOASIAN
  • Essilor Launch
  • Euro Kids Annual Day Fest
  • Euro Kids Annual Day Fest
  • Euro Kids Annual Day Fest
  • Euro Kids Annual Day Fest
  • Euro Kids Annual Day Fest
  • Conference - Thomas Cook
  • Conference - Welspun
  • Corporate Promotion – Kingfisher Airlines
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  • Cycle complete within 5 working days from Date of Approval from Client 2 days 1 day Same day Same day Upon availability 1 day 2 days Depending upon activity 2 days 30 days
  • Last Meters Advocacy Final Decision Making Process In/Out Shop Branding Visual Merchandizing Concept Development Civil Works Furniture Fabrication Turnkey Solution
  • From the shop front perspective
    • Glow sign board
    • Flange – lit/non-lit
    • Shutter painting
    • Self adhesive print on glass fascia
    • The door to have a 5”x5” sticker – brand inside
  • Inside the shop
    • Wall branding
    • Beam branding
    • Pillar branding
    • Routed logo
    • Dangler chimes
    • Display stands
    • Acrylic mounts behind retailer for poster installation
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  • IT Junction
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    • Mobile Industry / Services
  • Shop-in-shop
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  • Concept to Execution
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  • Liquor Industry
  • Destination Outlets
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  • Consumer Durable
  • Racks
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  • Apparel
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  • Service Industry
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  • Lifestyle
  • Gitanjali – Front Desk
  • Shuddhi – Pedestal Unit
  • Shuddhi Wall Unit
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  • Other Work…..
  • Pedigree /Snickers Chocolates
  • J L Morrison
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  • Emmar MGF
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  • Signage for differentiation
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  • Mercury
  • Cycle complete within 21 working days from Date of Advance payment 2 days 2 days 2days 4 days 2 days 2 days 2 days 2 days 21days 2 days
  • Is it also about Monitoring – we have saved our clients over 6 to 8%
  • Torn Vinyl
  • Battered kiosk poster
  • ADS Philosophy I am 39 now. If I am alive and in the same business & if I were to retire at 60, I have 21 years to go. Either I can cheat & risk a relationship or I could harness the benefit of the relationship for the next 21 years. The choice is ours. Ajay Dhawan, Founder & CEO - 2006
  • We Deliver Results!! At