Group Companies
Operating since  12 th  March 1992   –  18 years…
Spread Across <ul><li>10 National Offices </li></ul><ul><ul><li>Delhi, Chandigarh </li></ul></ul><ul><ul><li>Mumbai, Pune ...
Talented team to partner you to achieve your Marketing Objectives 400 strong across India  Networked 24 hrs
People who know – run the show
Ajay Dhawan Group CEO <ul><li>Over 20 years experience in the out-of-home Advertising business </li></ul><ul><li>Moved fro...
Seema Dhawan Group President <ul><li>21 years of combined marketing, sales, and finance experience.. </li></ul><ul><li>Cre...
ISO 9001:2000 Company
In the Limca book of records
Vying for the World Record… largest glass !!! Standing 10 feet in eight  and a diameter of 5 feet,  this glass specially  ...
New Initiatives Media ownership
 
 
New Avatar in OOH <ul><li>Media consolidation in progress across top 10 towns </li></ul><ul><li>Media presentation is gett...
Technology <ul><li>Creates high impact </li></ul><ul><li>High Recall </li></ul><ul><li>Creates buzz </li></ul><ul><li>Aven...
Blue Casting at Malls & Retail outlets  <ul><li>Consumer comes within range of a Blue Cast Server  </li></ul><ul><li>Switc...
Unbound possibilities
 
 
Sketch Express at Malls <ul><li>Branding on Kiosk Body </li></ul><ul><li>Brand Logo on each Sketch </li></ul><ul><li>Frami...
Virtual Reality <ul><li>Ideal for theme based events </li></ul><ul><li>Plasma screen </li></ul><ul><li>Big Plasma screen c...
Ground Fx <ul><li>Ground Fx is effective in many types of venues, including retail outlets, malls and transport terminals....
In Tunnel Advertising
Heli-bannering
Out-of-Home Solutions Across….
 
 
 
Building Brands  and  Building Relationships
 
9 years
 
8 years
 
6 years
 
5 years
 
5 years
 
4 years
 
4 years
 
3 years
 
3 years
Experience Across Categories
Our Partners in Progress S. No. Location Number of Associates   North   1 Delhi 73 2 NCR 19 3 UP 7 4 Rajasthan 6 5 Haryana...
Last Mile  Awareness Planning & Strategic  Media  Placement Roadways Railways Airways Mallways
We create detailing through Step 1 :   Identifying the TARGET AUDIENCE Step 2 :   Classification and evaluation of invento...
 
KRA & KPI of OOH Mediums
Is it about some Measurements?? Our method to the Madness IOPEP Integrated Outdoor Planning & Evaluation Process
IOPEP Score Format <ul><li>Take outs – ratings on 1-100 with 100 denoting best site, 24 denoting worst site & 52 denoting ...
 
 
 
CUTOUTS GROUND INFLATABLE
CUTOUTS Sky Balloon
Billboard Billboard-1 Sky Balloon Building -1 Building -2
Active Visibility on Billboards
 
 
 
Stairs
Dummies in  Parking
Billboards
Bus shelter
Mall Branding
 
Hydraulic Van
Sky balloons
Sky Balloons
 
Cycle complete within 5 working days from  Date of Approval from Client 2 days 1 day Same day Same day Upon availability 1...
Last 100 Meters Experience Mountain  To  Mohammad Consumer Activation Road shows  Exhibitions  Events & Seminar Product La...
<ul><li>BRIEF -  To build the brand ING Vysya through various value based promotions and recruit advisors for the differen...
<ul><li>BRIEF   –   One of the main sponsor of Hockey world cup. An activity totally based on lead generation. 15 days dur...
 
<ul><li>The latest Look Media combining state-of-the-art, energy efficient Back-lit illumination with a portable lightweig...
Reaching almost eight feet high, Look Walkers have high visibility from virtually any angle in the crowd.  Videocon Mobile...
ING- Hockey world cup activity
<ul><li>BRIEF -  To Create Hype about the branch opening in the city and make aware the TG about the Brand. through variou...
<ul><li>BRIEF - To build the brand Play-n-Pets  through various value based promotions  </li></ul><ul><li>ACTIVATION RESPO...
<ul><li>BRIEF -  Canon wanted to launch its Exclusive outlet in Bangalore by creating Lot of noise in  the market. </li></...
 
<ul><li>BRIEF -  As a new player in Indian Market Fujitsu wanted to do create hoopla about the brand so that People can kn...
WorldSpace Lounge on wheels
 
<ul><li>Exhibitions </li></ul>
<ul><li>32 nd  Milestone – Gurgoan </li></ul>
Makaan.com
 
Naukri.com Job Fair <ul><li>Flier activation </li></ul><ul><li>Poster activation </li></ul><ul><li>Mobile hoardings </li><...
WORLDSPACE
 
JCB
Exhibition Stall
Canon - Chennai
SHARP - TAJ LANDS END
SHARP - TAJ LANDS END
TCL HOLDING INDIA LTD. - TAJ LANDS END
TCL HOLDING INDIA LTD. - TAJ LANDS END
ANSAL API
ANSAL API
ANSAL API
World Gaming Tournament  - ASUS Tech Pte Ltd
World Gaming Tournament - ASUS Tech Pte Ltd
World Gaming Tournament - ASUS Tech Pte Ltd
World Gaming Tournament - ASUS Tech Pte Ltd
MALL Activation
Mall Activity
Mall Activity – Bajaj Electricals
Mall Decoration - Canon
FUJITSU – Mall Activity
LEMON WATER – Mall Activity
Events
<ul><li>Launch of new product.  </li></ul><ul><li>ACTIVATION RESPONSE - Pre Event setup with light and sound. Models ramp ...
Essilor Launch
Euro Kids Annual Day Fest
Euro Kids Annual Day Fest
Euro Kids Annual Day Fest
Euro Kids Annual Day Fest
Euro Kids Annual Day Fest
Conference  -  Thomas Cook
Conference  - Welspun
Corporate Promotion – Kingfisher Airlines
 
 
 
 
 
 
Cycle complete within 5 working days from  Date of Approval from Client 2 days 1 day Same day Same day Upon availability 1...
Last  Meters Advocacy Final Decision  Making Process In/Out Shop Branding Visual Merchandizing  Concept Development  Civil...
From the shop front perspective <ul><li>Glow sign board </li></ul><ul><li>Flange – lit/non-lit </li></ul><ul><li>Shutter p...
Inside the shop <ul><li>Wall branding </li></ul><ul><li>Beam branding </li></ul><ul><li>Pillar branding </li></ul><ul><li>...
 
 
 
 
 
 
 
 
 
 
 
 
 
 
IT Junction
 
 
 
 
<ul><li>Mobile Industry / Services </li></ul>
Shop-in-shop
 
 
 
 
 
 
 
 
Concept to Execution
 
Liquor Industry
Destination Outlets
 
 
 
Consumer Durable
Racks
 
 
Apparel
 
 
 
 
 
 
Service Industry
 
 
 
 
Lifestyle
Gitanjali – Front Desk
Shuddhi – Pedestal Unit
Shuddhi Wall Unit
 
Other Work…..
Pedigree /Snickers Chocolates
J L Morrison
 
Emmar MGF
 
 
Signage for differentiation
 
 
 
 
Mercury
Cycle complete within 21 working days from  Date of Advance payment 2 days 2 days 2days 4 days 2 days 2 days 2 days 2 days...
Is it also about  Monitoring – we have saved our clients over 6 to 8%
Torn Vinyl
Battered kiosk poster
ADS Philosophy I am 39 now. If I am alive and in the same business & if I were to retire at 60, I have 21 years to go. Eit...
We Deliver Results!! At
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A Ds World Credentials

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A Ds World Credentials

  1. 2. Group Companies
  2. 3. Operating since 12 th March 1992 – 18 years…
  3. 4. Spread Across <ul><li>10 National Offices </li></ul><ul><ul><li>Delhi, Chandigarh </li></ul></ul><ul><ul><li>Mumbai, Pune </li></ul></ul><ul><ul><li>Bangalore, Chennai, Hyderabad, Cochin </li></ul></ul><ul><ul><li>Kolkata </li></ul></ul><ul><li>3 International offices </li></ul><ul><ul><li>Dubai & Sharjah at the UAE </li></ul></ul><ul><ul><li>KL – Malaysia </li></ul></ul><ul><li>State-of-the-art retail furniture factory </li></ul><ul><ul><li>Delhi </li></ul></ul>
  4. 5. Talented team to partner you to achieve your Marketing Objectives 400 strong across India Networked 24 hrs
  5. 6. People who know – run the show
  6. 7. Ajay Dhawan Group CEO <ul><li>Over 20 years experience in the out-of-home Advertising business </li></ul><ul><li>Moved from a SOHO operation to 200 people organisation in a span of 16 years </li></ul><ul><li>Created The Zebra’s – a subsidiary to handle conflicting business </li></ul><ul><li>Started the Rack Factory for providing end to end solutions in retail business. </li></ul><ul><li>Covered in the Limca Book of Records for making India’s largest ground inflatable. </li></ul><ul><li>Innovated to introduce backlit sky balloons to India </li></ul>
  7. 8. Seema Dhawan Group President <ul><li>21 years of combined marketing, sales, and finance experience.. </li></ul><ul><li>Creating and Implementing self monitoring systems and processes for the group and making ADS to be the 1 st OOH Co. in the country to have got an ISO certificate. </li></ul><ul><li>Key strengths – Resource optimization, Progression and enhancement - Man, Material and Money </li></ul>
  8. 9. ISO 9001:2000 Company
  9. 10. In the Limca book of records
  10. 11. Vying for the World Record… largest glass !!! Standing 10 feet in eight and a diameter of 5 feet, this glass specially fabricated for RASNA is a contender for being the largest glass ever made in the world. This glass was a part of A 3 city activity conducted by us to promote RASNA
  11. 12. New Initiatives Media ownership
  12. 15. New Avatar in OOH <ul><li>Media consolidation in progress across top 10 towns </li></ul><ul><li>Media presentation is getting better – with technology </li></ul><ul><li>Street furniture more organized – international companies bringing new designs to town </li></ul>
  13. 16. Technology <ul><li>Creates high impact </li></ul><ul><li>High Recall </li></ul><ul><li>Creates buzz </li></ul><ul><li>Avenues for 121 communication </li></ul>
  14. 17. Blue Casting at Malls & Retail outlets <ul><li>Consumer comes within range of a Blue Cast Server </li></ul><ul><li>Switches mobile phone to “discoverable” </li></ul><ul><li>The Blue Cast server recognizes the handset </li></ul><ul><li>Sends relevant message </li></ul>
  15. 18. Unbound possibilities
  16. 21. Sketch Express at Malls <ul><li>Branding on Kiosk Body </li></ul><ul><li>Brand Logo on each Sketch </li></ul><ul><li>Framing </li></ul>
  17. 22. Virtual Reality <ul><li>Ideal for theme based events </li></ul><ul><li>Plasma screen </li></ul><ul><li>Big Plasma screen can be attached to game </li></ul><ul><li>machine & placed on top so that the entire </li></ul><ul><li>audience gets involved in the event </li></ul><ul><li>Game selection according to event </li></ul><ul><li>Game can be selected acc. to upcoming event e.g.: - Soccer game at time of football cup. </li></ul><ul><li>Brand Promotion in entire area </li></ul>
  18. 23. Ground Fx <ul><li>Ground Fx is effective in many types of venues, including retail outlets, malls and transport terminals. It always draws crowds at trade shows and takes interactive advertising to new levels at location based Out of Home advertising places. </li></ul>
  19. 24. In Tunnel Advertising
  20. 25. Heli-bannering
  21. 26. Out-of-Home Solutions Across….
  22. 30. Building Brands and Building Relationships
  23. 32. 9 years
  24. 34. 8 years
  25. 36. 6 years
  26. 38. 5 years
  27. 40. 5 years
  28. 42. 4 years
  29. 44. 4 years
  30. 46. 3 years
  31. 48. 3 years
  32. 49. Experience Across Categories
  33. 50. Our Partners in Progress S. No. Location Number of Associates   North   1 Delhi 73 2 NCR 19 3 UP 7 4 Rajasthan 6 5 Haryana 4 6 Punjab 7 7 Uttaranchal 4 8 HP 2 9 J & K 2   West   1 Maharashtra 51 2 Gujarat 13 3 MP 8 4 Chhattisgarh 4   East   1 WB 27 2 Bihar 7 3 Orissa 3 4 Jharkhand 3 5 Assam 1   South   1 Karnataka 47 2 AP 13 3 TN 13 4 Kerala 16 Total 330
  34. 51. Last Mile Awareness Planning & Strategic Media Placement Roadways Railways Airways Mallways
  35. 52. We create detailing through Step 1 : Identifying the TARGET AUDIENCE Step 2 : Classification and evaluation of inventory within set parameters to identify the ideal locations Step 3 : Design Step 4 : Detailed plan with Execution guidelines Step 5 : In time execution with Quality checks Step 6 : Systematized monitoring & evaluation Selection Evaluation Creative interpretation Planning Implementation Review
  36. 54. KRA & KPI of OOH Mediums
  37. 55. Is it about some Measurements?? Our method to the Madness IOPEP Integrated Outdoor Planning & Evaluation Process
  38. 56. IOPEP Score Format <ul><li>Take outs – ratings on 1-100 with 100 denoting best site, 24 denoting worst site & 52 denoting average site </li></ul><ul><li>ADS classifies site on IOPEP score as </li></ul><ul><ul><li>71 and above as premium site. </li></ul></ul><ul><ul><li>62 to 70 as A category site & </li></ul></ul><ul><ul><li>55 to 61 as B category site </li></ul></ul><ul><li>Below 50 are never recommended </li></ul>
  39. 60. CUTOUTS GROUND INFLATABLE
  40. 61. CUTOUTS Sky Balloon
  41. 62. Billboard Billboard-1 Sky Balloon Building -1 Building -2
  42. 63. Active Visibility on Billboards
  43. 67. Stairs
  44. 68. Dummies in Parking
  45. 69. Billboards
  46. 70. Bus shelter
  47. 71. Mall Branding
  48. 73. Hydraulic Van
  49. 74. Sky balloons
  50. 75. Sky Balloons
  51. 77. Cycle complete within 5 working days from Date of Approval from Client 2 days 1 day Same day Same day Upon availability 1 day 2 days 3 to 4 days 2 days 30 days
  52. 78. Last 100 Meters Experience Mountain To Mohammad Consumer Activation Road shows Exhibitions Events & Seminar Product Launch Customized Events
  53. 79. <ul><li>BRIEF - To build the brand ING Vysya through various value based promotions and recruit advisors for the different branches. </li></ul><ul><li>ACTIVATION RESPONSE - Interactive promotion for the brand that included highly interactive exercises – Super Mom and Free health checks. </li></ul><ul><li>RESULT - Many people recruited from the database collected from the activity. </li></ul>
  54. 80. <ul><li>BRIEF – One of the main sponsor of Hockey world cup. An activity totally based on lead generation. 15 days duration to promote Hockey and to build up a plan to produce greater effect </li></ul><ul><li>ACTIVATION RESPONSE – 4 canters hired for North India coverage. Punjab, Haryana, UP, Rajasthan and Delhi markets were covered. An interactive road-show with a lot of fun and games for all. </li></ul><ul><li>RESULT – A very close vigilance was kept from client’s end. A flaw less activity was extended for 5 days more. Appox. 25000 leads got generated. </li></ul>ING- Hockey world cup 2010
  55. 82. <ul><li>The latest Look Media combining state-of-the-art, energy efficient Back-lit illumination with a portable lightweight billboard. Look Walker enables you to target busy city centers or areas with limited access in an engaging and professional manner. </li></ul><ul><li>Key Facts </li></ul><ul><li>Sleek and Innovative design – gets the Wow factor advantage </li></ul><ul><li>Nationwide coverage </li></ul><ul><li>Target audiences where traditional media is non-existent </li></ul><ul><li>The Look-walkers while covering the roads have a minimum distance of 6 to 7feet while walking and 1.5 feet while standing thereby ensuring synchronized visibility </li></ul><ul><li>Provide sampling, branding and other promotional activities </li></ul><ul><li>Illuminated/Back-lit </li></ul><ul><li>An innovative marketing solution to attract and engage your audience </li></ul>Look-walkers
  56. 83. Reaching almost eight feet high, Look Walkers have high visibility from virtually any angle in the crowd. Videocon Mobile launch Flood the streets with these vibrant, backlit signs and nobody will miss your messages.
  57. 84. ING- Hockey world cup activity
  58. 85. <ul><li>BRIEF - To Create Hype about the branch opening in the city and make aware the TG about the Brand. through various value based promotions. </li></ul><ul><li>ACTIVATION RESPONSE - Interactive promotion for the brand that included highly interactive exercises </li></ul><ul><li>RESULT - Good footfalls in the branch. </li></ul>
  59. 86. <ul><li>BRIEF - To build the brand Play-n-Pets through various value based promotions </li></ul><ul><li>ACTIVATION RESPONSE - Interactive promotion for the brand that included highly interactive exercises </li></ul><ul><li>RESULT - High footfalls at Play-n-pets throughout the week making it a center of attraction for spending quality family time </li></ul>
  60. 87. <ul><li>BRIEF - Canon wanted to launch its Exclusive outlet in Bangalore by creating Lot of noise in the market. </li></ul><ul><li>ACTIVATION RESPONSE - An interactive roadshow with a lot of fun and games for all. The activity included Bikers on Move/Flag waving/Baloon distribution etc. </li></ul><ul><li>RESULT - It was a memorable experience for the both canon & People of Bangalore as it attracted huge crowds to witness the activity </li></ul>CANON Showroom Launch
  61. 89. <ul><li>BRIEF - As a new player in Indian Market Fujitsu wanted to do create hoopla about the brand so that People can know about its presence </li></ul><ul><li>ACTIVATION RESPONSE - An interactive road-show with a lot of fun and games for all. The activity included Seminars/Events/Exhibition/Mall & other on-ground activation </li></ul><ul><li>RESULT - It was a memorable experience for the both for the brand & TG as it attracted huge crowds to witness the activity </li></ul>FUJITSU
  62. 90. WorldSpace Lounge on wheels
  63. 92. <ul><li>Exhibitions </li></ul>
  64. 93. <ul><li>32 nd Milestone – Gurgoan </li></ul>
  65. 94. Makaan.com
  66. 96. Naukri.com Job Fair <ul><li>Flier activation </li></ul><ul><li>Poster activation </li></ul><ul><li>Mobile hoardings </li></ul>
  67. 97. WORLDSPACE
  68. 99. JCB
  69. 100. Exhibition Stall
  70. 101. Canon - Chennai
  71. 102. SHARP - TAJ LANDS END
  72. 103. SHARP - TAJ LANDS END
  73. 104. TCL HOLDING INDIA LTD. - TAJ LANDS END
  74. 105. TCL HOLDING INDIA LTD. - TAJ LANDS END
  75. 106. ANSAL API
  76. 107. ANSAL API
  77. 108. ANSAL API
  78. 109. World Gaming Tournament - ASUS Tech Pte Ltd
  79. 110. World Gaming Tournament - ASUS Tech Pte Ltd
  80. 111. World Gaming Tournament - ASUS Tech Pte Ltd
  81. 112. World Gaming Tournament - ASUS Tech Pte Ltd
  82. 113. MALL Activation
  83. 114. Mall Activity
  84. 115. Mall Activity – Bajaj Electricals
  85. 116. Mall Decoration - Canon
  86. 117. FUJITSU – Mall Activity
  87. 118. LEMON WATER – Mall Activity
  88. 119. Events
  89. 120. <ul><li>Launch of new product. </li></ul><ul><li>ACTIVATION RESPONSE - Pre Event setup with light and sound. Models ramp with the product and dance performance after the launch along with cocktail and dinner. </li></ul>INDOASIAN
  90. 121. Essilor Launch
  91. 122. Euro Kids Annual Day Fest
  92. 123. Euro Kids Annual Day Fest
  93. 124. Euro Kids Annual Day Fest
  94. 125. Euro Kids Annual Day Fest
  95. 126. Euro Kids Annual Day Fest
  96. 127. Conference - Thomas Cook
  97. 128. Conference - Welspun
  98. 129. Corporate Promotion – Kingfisher Airlines
  99. 136. Cycle complete within 5 working days from Date of Approval from Client 2 days 1 day Same day Same day Upon availability 1 day 2 days Depending upon activity 2 days 30 days
  100. 137. Last Meters Advocacy Final Decision Making Process In/Out Shop Branding Visual Merchandizing Concept Development Civil Works Furniture Fabrication Turnkey Solution
  101. 138. From the shop front perspective <ul><li>Glow sign board </li></ul><ul><li>Flange – lit/non-lit </li></ul><ul><li>Shutter painting </li></ul><ul><li>Self adhesive print on glass fascia </li></ul><ul><li>The door to have a 5”x5” sticker – brand inside </li></ul>
  102. 139. Inside the shop <ul><li>Wall branding </li></ul><ul><li>Beam branding </li></ul><ul><li>Pillar branding </li></ul><ul><li>Routed logo </li></ul><ul><li>Dangler chimes </li></ul><ul><li>Display stands </li></ul><ul><li>Acrylic mounts behind retailer for poster installation </li></ul>
  103. 154. IT Junction
  104. 159. <ul><li>Mobile Industry / Services </li></ul>
  105. 160. Shop-in-shop
  106. 169. Concept to Execution
  107. 171. Liquor Industry
  108. 172. Destination Outlets
  109. 176. Consumer Durable
  110. 177. Racks
  111. 180. Apparel
  112. 187. Service Industry
  113. 192. Lifestyle
  114. 193. Gitanjali – Front Desk
  115. 194. Shuddhi – Pedestal Unit
  116. 195. Shuddhi Wall Unit
  117. 197. Other Work…..
  118. 198. Pedigree /Snickers Chocolates
  119. 199. J L Morrison
  120. 201. Emmar MGF
  121. 204. Signage for differentiation
  122. 209. Mercury
  123. 210. Cycle complete within 21 working days from Date of Advance payment 2 days 2 days 2days 4 days 2 days 2 days 2 days 2 days 21days 2 days
  124. 211. Is it also about Monitoring – we have saved our clients over 6 to 8%
  125. 212. Torn Vinyl
  126. 213. Battered kiosk poster
  127. 214. ADS Philosophy I am 39 now. If I am alive and in the same business & if I were to retire at 60, I have 21 years to go. Either I can cheat & risk a relationship or I could harness the benefit of the relationship for the next 21 years. The choice is ours. Ajay Dhawan, Founder & CEO - 2006
  128. 215. We Deliver Results!! At

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