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  • 1. Presentation On Summer Training In Godrej & Boyce Manufacturing Co. Ltd. Presented to :- Punjab college of Technical Education(PCTE) Affiliated to PTU Presented by :- Deepak Gautam MBA-2A 94972238159
  • 2. Introduction to home appliance Industry
    • Before Liberalization
    • 1. Major Players
    • 2. Market Share
    • After Liberalization
    • 1. Major Players
    • 2. Market Share
  • 3. Home Appliances Products
    • Refrigerators
    • Washing Machines
    • Air Conditioners
    • Microwave Ovens
  • 4. Home Appliances Companies in India
    • Indian Players
    • Godrej
    • Videocon
    • Onida
    • Kenstar
    • Bluestar
    • Voltas
    • Foreign Players
    • LG
    • Samsung
    • Whirlpool
    • Sony
    • Hitachi
    • Haier
  • 5. Godrej Group Profile
    • Started in 1897
    • 18000 Employees
    • 21 Branches
    • 4 Overseas Branches
    • 13 International Operators
    • 16 Industries
  • 6. Introduction to Godrej Home Appliances
    • Started in 1958
    • First company to introduce PUF
    • Produced 100% CFC, HCFC, HFC free refrigerators
    • 1st Company in India to sell 10 million appliances
  • 7. Vision
    • Godrej in Every Home & Work Place
  • 8. Mission
    • Enriching Quality of Life Everyday Everywhere
  • 9. Values
    • Commitment to Quality
    • Discipline
    • Learning Organisation
    • Openness & Transparency
    • Respect/Care & Concern for People
    • Teamwork Trust
  • 10. Products of the appliance division
    • Refrigerators
    • Direct cool
    • Cold Gold Deluxe
    • Pantacool V2
    • Pantacool
    • Axis
    • No.1
    • GDC 110
    • Edge
    • Frost free
    • EON
    • Pantacool
  • 11.
    • Air conditioners
    • Split AC
    • Mirror star series
    • Silver line series
    • Pearl series
    • Ivory series
    • Window AC
    • Navigator series
    • Maxi miser series
  • 12.
    • Washing machines
    • Fully automatic
    • Semi automatic
    • Microwave ovens
    • Steam
    • Convection
    • Grill/combination
    • Solo
  • 13. Swot Analysis
    • Strength
    • Experience
    • Long-term customer relationship
    • Weakness
    • Product variety is less
    • Weak distribution of home appliances
  • 14.
    • Opportunities
    • Substantial growth of home appliance industry
    • Threats
    • Competition from companies such as LG, Samsung, Whirlpool.
  • 15. Current Assets Current Ratio = ---------------------- Current Liabilities Year Current Assets Current Liabilities Ratios 2006 9736196 7554033 1.29:1 2007 12844718 10495902 1.22:1 2008 17792704 13833723 1.29:1 2009 19191400 15787385 1.22:1
  • 16. Liquid Assets Liquid ratio = ----------------------- Current Liabilities Year Liquid Assets Current liabilities Ratio 2006 4665899 7554033 0.62:1 2007 6361123 10495902 0.61:1 2008 9437695 13833723 0.68:1 2009 10935122 15787385 0.69:1
  • 17. Gross profit Gross profit ratio = -------------------*100 Net sales Year Gross Profit Net Sales %age 2006 9041355 20212172 44.73 2007 6968842 26614361 26.18 2008 9995840 34711149 28.80 2009 1046426 40351778 25.93
  • 18. Net profit after tax Net profit ratio = ----------------------*100 Net sales Year Net Profit After Tax Net Sales %age 2006 392038 20212172 1.94 2007 1097632 26614361 4.12 2008 1717303 34711149 4.95 2009 2414381 40351778 5.98
  • 19. Trend analysis Year Turnover Trend Net profit Trend 2006 20212172 100 392038 100 2007 26614361 131.67 1097632 279.98 2008 34711149 171.73 1717303 438.05 2009 40351778 199.64 2414381 615.85 2010(projected) +33.98% 233.62 +167.93 783.78
  • 20. Trend of Turnover
  • 21. Trend of Net Profit
  • 22. Title
    • A Study on Distribution Efficiency of Godrej Home Appliances in Chandigarh
  • 23. Distribution
    • Meaning
    • Functions of a Distribution Channel
    • Numbers of Distribution Channel Levels
    • Distribution Intensity
  • 24. Numbers of Distribution Channel Levels
  • 25. Objectives of the study
    • To know the availability of Godrej home appliances.
    • To know the distribution efficiency of Godrej home appliances.
    • To know the most influencing factor considered by a dealer while selling a home appliance.
  • 26. Research Methodology
    • Research Design
    • Data Collection Method
    • Universe
    • Population
    • Sampling Unit
    • Sample Size
    • Sampling Technique
  • 27. No. of Dealers of Different Brands
  • 28. Products of Godrej represented by dealers
  • 29. Purchasing of Godrej Products
  • 30. Time lag
  • 31. Companies ranks according to distribution
  • 32. Defective/damaged products in Supply
  • 33. Percentage of Defective/Damaged Products
  • 34. Replacement of Damaged/Defective Products
  • 35. Time taken to repair/replace the Damaged/Defective Product
  • 36. Factors Influencing Dealer
  • 37. Findings
    • There is no exclusive outlet of Godrej.
    • Availability of Microwave ovens and other products of Godrej is less in the market.
    • There is no distributor of Godrej in the studied region.
    • According to dealers LG is having good distribution.
    • Sales margin is the most influencing factor and after it is Brand name.
  • 38. Suggestions
    • Exclusive outlets should be opened.
    • Appropriate Distribution Channel should be adopted.
    • Time lag should be reduced.
    • Replacement/Repair time should also be reduced.
  • 39. Conclusion
    • According to this study the Godrej’s distribution is not efficient. There are less number of dealers of Godrej in the market. All the products are not available in the market. The refrigerators and washing machines are available but the microwave ovens and other products such as LCD TV and DVD player are not available in the market.
  • 40. Thank You