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BY : Dipanshusharma<br />Divyankurkain<br />       Ajay kumar<br />Ankitjain<br />
HISTORY OF COCA-COLA                                           COMPANY<br /><ul><li>THE  COCA COLA WAS INVENTED BY JOHN  S...
THE  COCA COLA FORMULA  AND BRAND BOUGHT  IN 1889 BY ASA CANDLER.
IT WAS SOLD IN BOTTLES  FOR THE FIRST TIME ON MARCH ,1894</li></li></ul><li>COMPANY  ACHIEVEMENT<br /><ul><li>INTERBRAND G...
Its brand value at$70.45 billion .
Golden spoon award 2011 .</li></li></ul><li>BRAND AND PRODUCT<br /><ul><li>THE COCA COLA COMPANY  OFFERS MORE THAN 500 BRA...
THE COCA COLA COMPANY  DEALS IN EVERY TYPE OF NON – ALCOHOLIC  BEVERAGES.
THE COCA COLA IS THE BEST SOFT DRINK IN MOST COUNTRIES.</li></li></ul><li>Market  scenario<br /><ul><li>Coca – cola is wor...
In  most of the European countries  coca – cola is most preferred brand .</li></li></ul><li>
COMPANY PROFILE<br />           MISSION, VISION AND  VALUE<br /><ul><li>TO CREATE THE VALUE AND MAKE A DIFFERENCE…….everyw...
  PEOPLE –being a great place to work where people are inspired to be the best they can be
LEADERSHIP:”to courage to shape a better future
PASSION:”committed in heart and mind
INTEGRITY: be real  </li></li></ul><li>Coca-cola <br /><ul><li>Coca-cola owns more than half of the world’s beverages
Coke is affordable in all the countries
Coke  comes in a variety  of size worldwide so we can use it for a crowd or as a personal snack drink</li></li></ul><li>
Financial position<br />Company earn Revenue	     US$  35.119 billion <br />  Total Operating income           US$ 8.449 b...
Product<br /><ul><li>Energy drinks.
Juice drink
Soft drink
Sport drinks
Water
Tea & coffee
other</li></li></ul><li>Flavor of coca cola<br />
price<br />Competitive pricing  <br />
PLACEArea served by coca cola is worldwide<br />
promotion<br /><ul><li>Television
Radio
Print
Public displays
ooh</li></li></ul><li>
Promotion tactics <br />Sponsored  tournament .<br /> English football tournament .<br /> NASCAR, <br />the NBA,<br /> the...
 In the Philippines, it has a team in the Philippine Basketball Association, the PowerAde Tiger<br />
Brand ambassadors<br />
Market share in India<br /><ul><li>Diet coke is consistently gaining  market share .
 60.9 %present share</li></li></ul><li>DIFFERENTIAL STRATEGIES<br />During 1990 ‘s became responsive towards consumer inte...
TARGET AUDIENCE <br />COCA –COLA  focus on every potential customer.<br />Kids – Fond of Fruit Juice <br />   	Teens – Mor...
Travel Industry – Airlines, Railways and Local Transport Systems<br />	Recreational – Movie Theatres, Malls, Amusement Par...
JUICE   PRODUCT  in INDIA<br />MINUTE MAID  :  -       orange <br />                                               apple <...
COMPETITORS<br /><ul><li>The  biggest competitor  is Pepsi.
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Coco cola

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Transcript of "Coco cola "

  1. 1. BY : Dipanshusharma<br />Divyankurkain<br /> Ajay kumar<br />Ankitjain<br />
  2. 2. HISTORY OF COCA-COLA COMPANY<br /><ul><li>THE COCA COLA WAS INVENTED BY JOHN STITH PEMBERTON IN 1886
  3. 3. THE COCA COLA FORMULA AND BRAND BOUGHT IN 1889 BY ASA CANDLER.
  4. 4. IT WAS SOLD IN BOTTLES FOR THE FIRST TIME ON MARCH ,1894</li></li></ul><li>COMPANY ACHIEVEMENT<br /><ul><li>INTERBRAND Global brand scorecard for 2003 ranked coca cola the #1 brand in the world.
  5. 5. Its brand value at$70.45 billion .
  6. 6. Golden spoon award 2011 .</li></li></ul><li>BRAND AND PRODUCT<br /><ul><li>THE COCA COLA COMPANY OFFERS MORE THAN 500 BRAND IN OVER 200 COUNTRIES
  7. 7. THE COCA COLA COMPANY DEALS IN EVERY TYPE OF NON – ALCOHOLIC BEVERAGES.
  8. 8. THE COCA COLA IS THE BEST SOFT DRINK IN MOST COUNTRIES.</li></li></ul><li>Market scenario<br /><ul><li>Coca – cola is worlds leading cola .
  9. 9. In most of the European countries coca – cola is most preferred brand .</li></li></ul><li>
  10. 10. COMPANY PROFILE<br /> MISSION, VISION AND VALUE<br /><ul><li>TO CREATE THE VALUE AND MAKE A DIFFERENCE…….everywhere we engage
  11. 11. PEOPLE –being a great place to work where people are inspired to be the best they can be
  12. 12. LEADERSHIP:”to courage to shape a better future
  13. 13. PASSION:”committed in heart and mind
  14. 14. INTEGRITY: be real </li></li></ul><li>Coca-cola <br /><ul><li>Coca-cola owns more than half of the world’s beverages
  15. 15. Coke is affordable in all the countries
  16. 16. Coke comes in a variety of size worldwide so we can use it for a crowd or as a personal snack drink</li></li></ul><li>
  17. 17. Financial position<br />Company earn Revenue US$ 35.119 billion <br /> Total Operating income US$ 8.449 billion<br />Net income US$ 11.809 billion <br />Total assets scale up to US$ 72.921 billion <br />
  18. 18. Product<br /><ul><li>Energy drinks.
  19. 19. Juice drink
  20. 20. Soft drink
  21. 21. Sport drinks
  22. 22. Water
  23. 23. Tea & coffee
  24. 24. other</li></li></ul><li>Flavor of coca cola<br />
  25. 25. price<br />Competitive pricing <br />
  26. 26. PLACEArea served by coca cola is worldwide<br />
  27. 27. promotion<br /><ul><li>Television
  28. 28. Radio
  29. 29. Print
  30. 30. Public displays
  31. 31. ooh</li></li></ul><li>
  32. 32. Promotion tactics <br />Sponsored tournament .<br /> English football tournament .<br /> NASCAR, <br />the NBA,<br /> the Olympic Games <br />the FIFA World Cups<br />American Idol. <br />
  33. 33. In the Philippines, it has a team in the Philippine Basketball Association, the PowerAde Tiger<br />
  34. 34. Brand ambassadors<br />
  35. 35. Market share in India<br /><ul><li>Diet coke is consistently gaining market share .
  36. 36. 60.9 %present share</li></li></ul><li>DIFFERENTIAL STRATEGIES<br />During 1990 ‘s became responsive towards consumer interest in healthy beverages.<br />Introduced several new non – carbonated beverage brands.<br />
  37. 37. TARGET AUDIENCE <br />COCA –COLA focus on every potential customer.<br />Kids – Fond of Fruit Juice <br /> Teens – More experimental <br /> Youth – Experimental and more buying power <br /> Working People <br /> Housewives <br /> Elderly people<br />
  38. 38. Travel Industry – Airlines, Railways and Local Transport Systems<br /> Recreational – Movie Theatres, Malls, Amusement Parks etc.<br />
  39. 39. JUICE PRODUCT in INDIA<br />MINUTE MAID : - orange <br /> apple <br /> Grapes<br /> nimbus fresh <br /> pulpy orange .<br />MAAZA <br />
  40. 40. COMPETITORS<br /><ul><li>The biggest competitor is Pepsi.
  41. 41. Pepsi is often second to coke.
  42. 42. In India, coco-cola ranked third leader in juice segment.</li></li></ul><li>COMPETITORS <br />PepsiCo (Tropicana )<br />Parle Agro (Frooti / Appy/ N-joi )<br />Dabur (Real ) <br />Godrej Beverages (Xs brand / Sofit ) <br />Ladakh Foods (Leh Berry) <br />Mother Dairy (Safal) <br />
  43. 43. Market Share of Competitors <br />
  44. 44. COMPARISON WITH GIANTS<br />DABUR Real is a market leader <br />Real market share is 35 % offers range of 9 juices <br />Spread over 11 acres and geared to process 150 tonnes of fruit per day, it has the capacity to produce 192 tonnes of pulp/concentrate<br />
  45. 45. Tropicana Pepsi<br />Pepsi's Tropicana brand fruit juice has outpaced the fruit juices market in India.<br />The company sources concentrates from Brazil.<br />They come in Tetrapaks of one litre and <br />Pepsi also markets sugar free diet Pepsi.<br />Pepsi, in association with HLL have launched Lipton iced tea<br />
  46. 46. Frooti<br />Frooti from Parle Agro is the largest distributed fruit drink in India.<br />It reaches more than 10 lakh retail outlets in up to class C towns <br />The company's another revenue earning brand includes Bisleri water.<br />It has a market share of 15% .<br />
  47. 47. Coca cola<br />Maaza & minute maid Coca Cola India.<br />Over the years, Maaza has become synonymous with mango.<br />The drink became a hit with successful advertisement campaigns like "Taaza mango, maaza mango,' and 'Botalmeinaam, maazahainnaam.<br />It is available in 200 ml , 250 ml , 125 ml Tetrapak .<br />
  48. 48. Strengths & Weakness of competitors<br />
  49. 49. Competitive advantage<br />Pinnacle on goodwill<br />Diversification in each segment<br />Range of product<br />Leading brand<br />
  50. 50. COMPETITIVE ADVANTAGEover DABUR<br />EXPERIENCE in beverage segment .<br />Brand image .<br />Turnover .<br />Marketing and Advertising strategy .<br />
  51. 51. Swot analysis<br />
  52. 52. STRENGTH <br /><ul><li>World’s largest brand
  53. 53. Robust revenue.
  54. 54. Large scale operation. </li></li></ul><li>OPPORTUNITIES<br /><ul><li>Acquisitions intense competition.
  55. 55. Growing bottled water market .
  56. 56. Diversify in product line</li></li></ul><li>Weaknesses<br /><ul><li>Negative</li></ul>Publicity <br /><ul><li>Sluggish performance in north America
  57. 57. Decline in cash from operation activities</li></li></ul><li>THREATS<br /><ul><li>Intense competition
  58. 58. Dependence on bottling partners
  59. 59. Sluggish growth of carbonated beverages</li></li></ul><li>
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