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Coco cola
 

Coco cola

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coca cola vs dabur

coca cola vs dabur

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    Coco cola Coco cola Presentation Transcript

    • BY : Dipanshusharma
      Divyankurkain
      Ajay kumar
      Ankitjain
    • HISTORY OF COCA-COLA COMPANY
      • THE COCA COLA WAS INVENTED BY JOHN STITH PEMBERTON IN 1886
      • THE COCA COLA FORMULA AND BRAND BOUGHT IN 1889 BY ASA CANDLER.
      • IT WAS SOLD IN BOTTLES FOR THE FIRST TIME ON MARCH ,1894
    • COMPANY ACHIEVEMENT
      • INTERBRAND Global brand scorecard for 2003 ranked coca cola the #1 brand in the world.
      • Its brand value at$70.45 billion .
      • Golden spoon award 2011 .
    • BRAND AND PRODUCT
      • THE COCA COLA COMPANY OFFERS MORE THAN 500 BRAND IN OVER 200 COUNTRIES
      • THE COCA COLA COMPANY DEALS IN EVERY TYPE OF NON – ALCOHOLIC BEVERAGES.
      • THE COCA COLA IS THE BEST SOFT DRINK IN MOST COUNTRIES.
    • Market scenario
      • Coca – cola is worlds leading cola .
      • In most of the European countries coca – cola is most preferred brand .
    • COMPANY PROFILE
      MISSION, VISION AND VALUE
      • TO CREATE THE VALUE AND MAKE A DIFFERENCE…….everywhere we engage
      • PEOPLE –being a great place to work where people are inspired to be the best they can be
      • LEADERSHIP:”to courage to shape a better future
      • PASSION:”committed in heart and mind
      • INTEGRITY: be real
    • Coca-cola
      • Coca-cola owns more than half of the world’s beverages
      • Coke is affordable in all the countries
      • Coke comes in a variety of size worldwide so we can use it for a crowd or as a personal snack drink
    • Financial position
      Company earn Revenue US$ 35.119 billion
      Total Operating income US$ 8.449 billion
      Net income US$ 11.809 billion
      Total assets scale up to US$ 72.921 billion
    • Product
      • Energy drinks.
      • Juice drink
      • Soft drink
      • Sport drinks
      • Water
      • Tea & coffee
      • other
    • Flavor of coca cola
    • price
      Competitive pricing
    • PLACEArea served by coca cola is worldwide
    • promotion
      • Television
      • Radio
      • Print
      • Public displays
      • ooh
    • Promotion tactics
      Sponsored tournament .
      English football tournament .
      NASCAR,
      the NBA,
      the Olympic Games
      the FIFA World Cups
      American Idol.
    • In the Philippines, it has a team in the Philippine Basketball Association, the PowerAde Tiger
    • Brand ambassadors
    • Market share in India
      • Diet coke is consistently gaining market share .
      • 60.9 %present share
    • DIFFERENTIAL STRATEGIES
      During 1990 ‘s became responsive towards consumer interest in healthy beverages.
      Introduced several new non – carbonated beverage brands.
    • TARGET AUDIENCE
      COCA –COLA focus on every potential customer.
      Kids – Fond of Fruit Juice
      Teens – More experimental
      Youth – Experimental and more buying power
      Working People
      Housewives
      Elderly people
    • Travel Industry – Airlines, Railways and Local Transport Systems
      Recreational – Movie Theatres, Malls, Amusement Parks etc.
    • JUICE PRODUCT in INDIA
      MINUTE MAID : - orange
      apple
      Grapes
      nimbus fresh
      pulpy orange .
      MAAZA
    • COMPETITORS
      • The biggest competitor is Pepsi.
      • Pepsi is often second to coke.
      • In India, coco-cola ranked third leader in juice segment.
    • COMPETITORS
      PepsiCo (Tropicana )
      Parle Agro (Frooti / Appy/ N-joi )
      Dabur (Real )
      Godrej Beverages (Xs brand / Sofit )
      Ladakh Foods (Leh Berry)
      Mother Dairy (Safal)
    • Market Share of Competitors
    • COMPARISON WITH GIANTS
      DABUR Real is a market leader
      Real market share is 35 % offers range of 9 juices
      Spread over 11 acres and geared to process 150 tonnes of fruit per day, it has the capacity to produce 192 tonnes of pulp/concentrate
    • Tropicana Pepsi
      Pepsi's Tropicana brand fruit juice has outpaced the fruit juices market in India.
      The company sources concentrates from Brazil.
      They come in Tetrapaks of one litre and
      Pepsi also markets sugar free diet Pepsi.
      Pepsi, in association with HLL have launched Lipton iced tea
    • Frooti
      Frooti from Parle Agro is the largest distributed fruit drink in India.
      It reaches more than 10 lakh retail outlets in up to class C towns
      The company's another revenue earning brand includes Bisleri water.
      It has a market share of 15% .
    • Coca cola
      Maaza & minute maid Coca Cola India.
      Over the years, Maaza has become synonymous with mango.
      The drink became a hit with successful advertisement campaigns like "Taaza mango, maaza mango,' and 'Botalmeinaam, maazahainnaam.
      It is available in 200 ml , 250 ml , 125 ml Tetrapak .
    • Strengths & Weakness of competitors
    • Competitive advantage
      Pinnacle on goodwill
      Diversification in each segment
      Range of product
      Leading brand
    • COMPETITIVE ADVANTAGEover DABUR
      EXPERIENCE in beverage segment .
      Brand image .
      Turnover .
      Marketing and Advertising strategy .
    • Swot analysis
    • STRENGTH
      • World’s largest brand
      • Robust revenue.
      • Large scale operation.
    • OPPORTUNITIES
      • Acquisitions intense competition.
      • Growing bottled water market .
      • Diversify in product line
    • Weaknesses
      • Negative
      Publicity
      • Sluggish performance in north America
      • Decline in cash from operation activities
    • THREATS
      • Intense competition
      • Dependence on bottling partners
      • Sluggish growth of carbonated beverages