• Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
5,957
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
301
Comments
0
Likes
4

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. BY : Dipanshusharma
    Divyankurkain
    Ajay kumar
    Ankitjain
  • 2. HISTORY OF COCA-COLA COMPANY
    • THE COCA COLA WAS INVENTED BY JOHN STITH PEMBERTON IN 1886
    • 3. THE COCA COLA FORMULA AND BRAND BOUGHT IN 1889 BY ASA CANDLER.
    • 4. IT WAS SOLD IN BOTTLES FOR THE FIRST TIME ON MARCH ,1894
  • COMPANY ACHIEVEMENT
    • INTERBRAND Global brand scorecard for 2003 ranked coca cola the #1 brand in the world.
    • 5. Its brand value at$70.45 billion .
    • 6. Golden spoon award 2011 .
  • BRAND AND PRODUCT
    • THE COCA COLA COMPANY OFFERS MORE THAN 500 BRAND IN OVER 200 COUNTRIES
    • 7. THE COCA COLA COMPANY DEALS IN EVERY TYPE OF NON – ALCOHOLIC BEVERAGES.
    • 8. THE COCA COLA IS THE BEST SOFT DRINK IN MOST COUNTRIES.
  • Market scenario
    • Coca – cola is worlds leading cola .
    • 9. In most of the European countries coca – cola is most preferred brand .
  • 10. COMPANY PROFILE
    MISSION, VISION AND VALUE
    • TO CREATE THE VALUE AND MAKE A DIFFERENCE…….everywhere we engage
    • 11. PEOPLE –being a great place to work where people are inspired to be the best they can be
    • 12. LEADERSHIP:”to courage to shape a better future
    • 13. PASSION:”committed in heart and mind
    • 14. INTEGRITY: be real
  • Coca-cola
    • Coca-cola owns more than half of the world’s beverages
    • 15. Coke is affordable in all the countries
    • 16. Coke comes in a variety of size worldwide so we can use it for a crowd or as a personal snack drink
  • 17. Financial position
    Company earn Revenue US$ 35.119 billion
    Total Operating income US$ 8.449 billion
    Net income US$ 11.809 billion
    Total assets scale up to US$ 72.921 billion
  • 18. Product
  • Flavor of coca cola
  • 25. price
    Competitive pricing
  • 26. PLACEArea served by coca cola is worldwide
  • 27. promotion
  • 32. Promotion tactics
    Sponsored tournament .
    English football tournament .
    NASCAR,
    the NBA,
    the Olympic Games
    the FIFA World Cups
    American Idol.
  • 33. In the Philippines, it has a team in the Philippine Basketball Association, the PowerAde Tiger
  • 34. Brand ambassadors
  • 35. Market share in India
    • Diet coke is consistently gaining market share .
    • 36. 60.9 %present share
  • DIFFERENTIAL STRATEGIES
    During 1990 ‘s became responsive towards consumer interest in healthy beverages.
    Introduced several new non – carbonated beverage brands.
  • 37. TARGET AUDIENCE
    COCA –COLA focus on every potential customer.
    Kids – Fond of Fruit Juice
    Teens – More experimental
    Youth – Experimental and more buying power
    Working People
    Housewives
    Elderly people
  • 38. Travel Industry – Airlines, Railways and Local Transport Systems
    Recreational – Movie Theatres, Malls, Amusement Parks etc.
  • 39. JUICE PRODUCT in INDIA
    MINUTE MAID : - orange
    apple
    Grapes
    nimbus fresh
    pulpy orange .
    MAAZA
  • 40. COMPETITORS
    • The biggest competitor is Pepsi.
    • 41. Pepsi is often second to coke.
    • 42. In India, coco-cola ranked third leader in juice segment.
  • COMPETITORS
    PepsiCo (Tropicana )
    Parle Agro (Frooti / Appy/ N-joi )
    Dabur (Real )
    Godrej Beverages (Xs brand / Sofit )
    Ladakh Foods (Leh Berry)
    Mother Dairy (Safal)
  • 43. Market Share of Competitors
  • 44. COMPARISON WITH GIANTS
    DABUR Real is a market leader
    Real market share is 35 % offers range of 9 juices
    Spread over 11 acres and geared to process 150 tonnes of fruit per day, it has the capacity to produce 192 tonnes of pulp/concentrate
  • 45. Tropicana Pepsi
    Pepsi's Tropicana brand fruit juice has outpaced the fruit juices market in India.
    The company sources concentrates from Brazil.
    They come in Tetrapaks of one litre and
    Pepsi also markets sugar free diet Pepsi.
    Pepsi, in association with HLL have launched Lipton iced tea
  • 46. Frooti
    Frooti from Parle Agro is the largest distributed fruit drink in India.
    It reaches more than 10 lakh retail outlets in up to class C towns
    The company's another revenue earning brand includes Bisleri water.
    It has a market share of 15% .
  • 47. Coca cola
    Maaza & minute maid Coca Cola India.
    Over the years, Maaza has become synonymous with mango.
    The drink became a hit with successful advertisement campaigns like "Taaza mango, maaza mango,' and 'Botalmeinaam, maazahainnaam.
    It is available in 200 ml , 250 ml , 125 ml Tetrapak .
  • 48. Strengths & Weakness of competitors
  • 49. Competitive advantage
    Pinnacle on goodwill
    Diversification in each segment
    Range of product
    Leading brand
  • 50. COMPETITIVE ADVANTAGEover DABUR
    EXPERIENCE in beverage segment .
    Brand image .
    Turnover .
    Marketing and Advertising strategy .
  • 51. Swot analysis
  • 52. STRENGTH
    • World’s largest brand
    • 53. Robust revenue.
    • 54. Large scale operation.
  • OPPORTUNITIES
    • Acquisitions intense competition.
    • 55. Growing bottled water market .
    • 56. Diversify in product line
  • Weaknesses
    • Negative
    Publicity
    • Sluggish performance in north America
    • 57. Decline in cash from operation activities
  • THREATS
    • Intense competition
    • 58. Dependence on bottling partners
    • 59. Sluggish growth of carbonated beverages