Customer Relationship Management

CUSTOMER RELATIONSHIP MANAGEMENT Paola Mejía Ricardo Ortiz Arturo Rivera Sally Santana

QUE ES EL CRM? ,[object Object],[object Object],[object Object]

COMPONENTES LÓGICOS DE UN CRM ,[object Object],[object Object],[object Object]

OBJETIVOS DEL CRM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

VENTAJAS DEL CRM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

APLICACION DEL CRM DENTRO DE LA EMPRESA ,[object Object],[object Object],[object Object],[object Object]

TIPOS DE CRM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

PILARES BÁSICOS DE LA EMPRESA A TOMAR EN CONSIDERACIÓN PARA IMPLEMENTAR CRM ,[object Object],[object Object],[object Object],[object Object]

FACTORES A CUBRIR EN LA IMPLEMENTACION DEL CRM ,[object Object],[object Object],[object Object],[object Object]

REMODELACIÓN DE LAS EMPRESAS PARA ADAPTARSE A LAS NECESIDADES DEL CLIENTE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

TECNOLOGÍA Y CRM ,[object Object],[object Object],[object Object],[object Object]

CARACTERÍSTICAS DE UN SOFTWARE DE CRM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

ASPECTOS A TENER EN CUENTA ANTES DE COMPRAR UN SOFTWARE DE CRM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

MOTIVOS DE FALLO DE UN CRM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

RELACION ENTRE EMPRESA Y EL CLIENTE

CALL CENTERS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Customer Relationship Management

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Customer Relationship Management