boxing

Slide 1: •STATISTICS SHOW THAT THE UFC IS THE FASTEST GROWING COMBAT SPORT IN THE WORLD? •DOES THIS MEAN AN END TO BOXING? OR CAN THEY BOTH THRIEVE? •DIFFERENT MARKETING STRATEGIES •WILL BOXING HAVE TO EVOLVE MORE TO MAINTAIN PUBLIC INTEREST? •IS THE UFC SUSTAINABLE IN THE FUTURE A SPORT WHICH HAS NO HISTORY?

Slide 2: HISTORY •Started in 1993, the Ultimate Fighting Championship® (UFC®) brand •About 80 years ago, a Brazilian form of MMA known as Vale Tudo (anything goes) sparked local interest in the sport. •Then, the UFC organization brought MMA to the United States . •In January 2001, under the new ownership of Zuffa, LLC, the UFC brand completely restructured MMA into a highly organized and controlled combat sport. •Recently, a UFC event in Anaheim attracted more than 17, 000 people—the largest audience ever to witness a UFC event. •The UFC organization is regulated and recognized by the world’s most prestigious sports regulatory bodies including the California, Nevada and New Jersey State Athletic Commissions.

Slide 3: HISTORY THE HISTORY OF BOXING •Fist fighting became apart of the Olympic Games in about 688 BC •In 1866 the Marquess of Queensberry gave boxing new rules which are still in place. •A new era dawned in 1892, when James J. CORBETT defeated the last of the great bare- fisted fighters, John L. SULLIVAN, under the new rules. •Because of its violent nature and its identification with betting, boxing has had a controversial history. There have been periodic efforts to outlaw the sport. •Today, three "recognized" sanctioning bodies control the world of boxing. The WBC, IBF and WBA are the only bodies whos titlists are recognized worldwide as "champions.“ • “Over 400 Boxers have died of injury sustained in the ring in its history” boxrec.com

Slide 4: MARKETING Marketing (the hungry sport) •UFC ROAD SHOW •EMARKETING •PAY PER VIEW TV (OWN TV STATIONS) •UNCOMPLICATED STRUCTURES – COMPARED TO BOXING BELTS AND TITLES •INCORPORATES ALL MARTIAL ARTS •WORLD WIDE COVERAGE AND INCREASING FAN BASE •TARGET AUDIENCES •MULTISKILLED SPORT •BOXING SEEMS TO HAVE MORE LIBERATED STRUCTURES •MONEY MAKING MACHINE

Slide 5: UFC LAYOUT •LOGO AND BRANDED HEADER •INTERACTIVE MEDIA •ORGANIZED NAVIGATION •ADVERTING FIGHTS AND EVENTS •WARMTH IN DESIGN •BRANDING UFC MANY TIMES! MC DONALD IDEALOGY, WEB SALVATION. SECONDSOUT.COM 3 COLUMN STRUCTURE AGAIN BOXING HEADLINES PRODOMINENT CLEAR NAVIGATION LESS INTERACTIVE, VIDEO ETC MATURER LESS NAVIGATION TO FIND LATEST INFORMATION NOT TO ELABORATE

Slide 6: UFC TYPOGRAPHY UFC unlike boxing is its own brand, Organisers and management more of a corporation. This is there logo shown above. Boxing tends to be shown with many styles and fonts as it comes down to many different nationalities, cultural and ethnical diversity's.

Slide 7: UFC TYPOGRAPHY  Boxing need has to take this UFC seriously as a threat!  Do away with all “Mickey mouse” titles, i.e. 1 World champion.  More big fights, champions meeting champions, no ducking opponents.  Boxing associations, Promoters and high profile doing more for promoting the sport in communities and globally, Ali done it.  “Take the show on the road” Good TV spins like the Contender can bring boxing to the forefront again.  Be pro-active, boxing is kept alive by the people and communities for along time. Now its up to the boxing commission and promoters to fend for their sport as the fans have been doing as a hobby.