Using Text Messaging to Enhance Library Services

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Presented as a Table Talk at NEFLIN's (www.neflin.org) Technology Conference.

Diana Silveira is the President of Novare Library Services (novarelibrary.com).

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  • Press F5 or enter presentation mode to view the poll\r\nIn an emergency during your presentation, if the poll isn't showing, navigate to this link in your web browser:\r\nhttp://www.polleverywhere.com/multiple_choice_polls/MTI2OTU5MzcyMgIf you like, you can use this slide as a template for your own voting slides. You might use a slide like this if you feel your audience would benefit from the picture showing a text message on a phone.
  • Updated figures! Feb-Apr 2011http://blog.nielsen.com/nielsenwire/consumer/android-leads-u-s-in-smartphone-market-share-and-data-usage/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+NielsenWire+%28Nielsen+Wire%29
  • http://www.pewinternet.org/Reports/2010/Mobile-Access-2010.aspx
  • Using Text Messaging to Enhance Library Services

    1. 1. Using Text Messaging to Enhance Library Services<br />Diana Silveira, <br />Novare Library Services<br />
    2. 2. http://www.slideshare.net/dee987<br />http://www.delicious.com/dee987/SMS<br />
    3. 3. Objectives<br />What is SMS?<br />SMS Facts<br />Reference Questions <br />Push Circulation Notices<br />Send Catalog Records<br />Promote Library Programming & Services<br />Future of SMS<br />Promotion<br />Questions/Discussion<br />
    4. 4. Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll.<br />
    5. 5.
    6. 6. The Basics<br />SMS - Short Message Service (i.e., text messaging)<br />160 character limit<br />Shortcode<br />Blast (one to many)<br />Incoming/outgoing <br />Smart phone<br />Clever phone<br />Google Texting Lingo<br />
    7. 7.
    8. 8. What’s your library’s policy?<br />Uploaded to Flickr on November 8, 2007 by Travelin' Librarian/ Uploaded to Flickr on November 29, 2006 by Michael Casey<br />
    9. 9.
    10. 10. The Facts<br />72% of U.S. adult cellphone users send and receive text messages  (68.1 percent of U.S. mobile subscribers used text messaging on their mobile device (Jan 2011))<br />The average U.S. mobile teen now sends or receives an average of 2,899 text-messages per month compared to 191 calls<br />Teen females, who send & receive an average of 4,050 texts per month.<br />
    11. 11. Reference Questions<br />Ask a Librarian's SMS <br />Twilio<br />Google Voice<br />
    12. 12. Create a simple ( & free) SMS Reference Service<br />Set up a free Google Voice number.<br />Promote number. <br />Optional: use free GVMax service to send notifications via Instant Messaging, emails, Prowl & Howl notifications, Twitter, HttpPost, and SMS.<br />Optional: use Twitter and go800corp.com so users can text your twitter name to 46800 and be connected to your phone.<br />
    13. 13. Circulation Notices<br />Existing software that can help a library send hold, overdue, and other circulation-based notifications to users. <br />Some examples:<br />Mosio<br />Shoutbomb<br />Twilio<br />ILS Vendors with functionality: Koha, Innovative, and Polaris. <br />
    14. 14. Send Catalog Records<br />
    15. 15. Other Ideas for SMS in your library<br />Blast Announcements! <br />SMS Programming Ideas<br /> Trivia Night<br /> Polls<br /> Registration for Programs<br /> Feedback from users<br /> Contests<br />
    16. 16. Promoting SMS<br />QR (Quick Response) Codes<br />Email<br />Website<br />
    17. 17. Pros and Cons of SMS<br />Pros:<br />Low Cost<br />Easy to Implement<br />Immediately available <br />Flexible<br />Connects directly with users<br />Statistics<br />Platform ubiquitous <br />Cons:<br />Leaves out non-SMS users<br />Standard texting rates may apply <br />
    18. 18. Future of SMS<br />Payments<br />Geo-fencing marketing<br />Voice (TTS, STT)<br />App to Person Messaging<br />Person to App Messaging<br />Group Messaging (Beluga, GroupMe) <br />Directions/Maps<br />SPAM/Malicious apps!   <br />Image from http://www.tuvie.com/wp-content/uploads/window-phone4.jpg<br />
    19. 19. Questions/Discussion<br />What are your plans for SMS?<br />
    20. 20. Contact Information<br />Friend Us<br />novarelibrary.com<br />
    21. 21. http://www.slideshare.net/dee987<br />http://www.delicious.com/dee987/SMS<br />

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