Press F5 or enter presentation mode to view the poll\r\nIn an emergency during your presentation, if the poll isn't showing, navigate to this link in your web browser:\r\nhttp://www.polleverywhere.com/multiple_choice_polls/MTI2OTU5MzcyMgIf you like, you can use this slide as a template for your own voting slides. You might use a slide like this if you feel your audience would benefit from the picture showing a text message on a phone.
Objectives • What is SMS? • SMS Facts • Reference Questions • Push Circulation Notices • Send Catalog Records • Promote Library Programming & Services • Promotion • Future of SMS • Questions/Discussion
The Basics • SMS - Short Message Service (i.e., text messaging) • 160 character limit • Shortcode • Blast (one to many) • Incoming/outgoing • Smart phone • Clever phone • Google Texting Lingo
The Facts • 72% of U.S. adult cellphone users send and receive text messages • The U.S. mobile teen average of 2,899 text-messages per month compared to 191 calls • Teen females, who send & receive an average of 4,050 texts per month. • Recent Pew Research Center’s Internet and American Life Project reports: • 73% of U.S. adults text • One in three texters would rather text than talk
What’s your library’s policy?Uploaded to Flickr on November 8, 2007 by Travelin Librarian/ Uploaded to Flickr on November 29, 2006 by Michael Casey
Reference Questions • Ask a Librarians SMS • Twilio • Mosio • Google Voice
Create a simple ( & free) SMS Reference Service 1. Set up a free Google Voice number. 2. Promote number. 3. Optional: use free GVMax service to send notifications via Instant Messaging, emails, Prowl & Howl notifications, Twitter, HttpPost, and SMS. 4. Optional: use Twitter and go800corp.com so users can text your twitter name to 46800 and be connected to your phone.
Circulation Notices Existing software that can help a library send hold, overdue, and other circulation-based notifications to users. Some examples: • Mosio • Shoutbomb • Twilio • ILS Vendors with functionality: Koha, Innovative, and Polaris.
Other Ideas for SMS in your library • Blast Announcements! • SMS Programming Ideas • Trivia Night • Polls • Registration for Programs • Open Communication • Contests
Promoting SMS • QR Codes • Email • Website • Facebook and other Social Media • Word of Mouth
Pros and Cons of SMSPros: • Low Cost • Easy to Implement • Immediately available • Flexible • Connects directly with users • Statistics • Platform ubiquitous Cons: • Leaves out non-SMS users • Standard texting rates may apply
Future of SMS • Payments • Group Messaging • Geo-fencing marketing • Voice (TTS, STT) • App to Person Messaging • Person to App Messaging • Directions/Maps • SPAM/Malicious apps! Image from http://www.tuvie.com/wp-content/uploads/window-phone4.jpg
Questions/DiscussionWhat are your plans for SMS?