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Using 2.0 To Promote Your Library Sarasota

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Sarasota County Staff Day

Sarasota County Staff Day

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Transcript

  • 1. Using 2.0 to Promote Libraries By Diana Sachs-Silveira
  • 2. What is 2.0?
    • Dynamic
    • participation-based
    • collaborative
    • Web as at platform
    • Beta
  • 3. Popular 2.0
    • Blogs
    • Wikis
    • Social Networking
    • Social Bookmarking
    • Flickr/ You Tube
    • RSS Feeds
    • Gaming
    • Mobile
  • 4. What is a Blog?
    • Online Journal
    • Publishes New news on top
    • Don’t need to know code to publish
    • Popular blogs
    • Blogs on every subject , great way to learn , stay informed, share information about you or your library
    • Use a reader to keep up – no need to go to them
  • 5. Tips for successful blogging
    • Be yourself, find your voice
    • Post regularly
    • 1 PERSON in charge, many authors
    • Find your niche, 'long tail'
    • Use photos
    • From its name, font and color- it should define 'you' and your audience
    • Promote/Link to other blogs and comment
  • 6. Marketing Using Blogs
    • 'Steal This Blog' – help others create content (bloggers are looking it) e.g. The Director's Chair
    • Area Blogs
    • Support your community
    • Promote your programs and resources
  • 7. Wikis
    • What is a wiki?
    • Community Created Content ( business resources , book discussion groups , subject guides , community feedback/fundraising , teen poetry )
    • Wikipedia:
      • Does your library have a Wikipedia presence?
      • Librarian – added content to Sarasota articles
  • 8. Social Networking
    • online community of people who share interests and activities
    • web based and provide a variety of ways for users to interact
    • Most common: MySpace and Facebook
    • Others to consider:
      • Ning ,
      • Second Life
      • Webkinz
  • 9. MySpace
    • Update regularly
    • Post 'Thanks for the Add'
    • Create widgets
    • Use Widgets
    • Post to schools and groups that are relevant
    • Use Events
  • 10. Facebook
    • Create a fan-base
    • Update content
    • Post 'Events'
    • Create Apps
    • Join Groups and promote the library
    • Start a group
    • Advertise w/ fliers
  • 11.  
  • 12. Flickr/ YouTube
    • Promote Programs
    • Virtual Tour of your library
    • “ live” book reviews
    • The Director's Chair
    • Use 'Creative Commons' for your resources
  • 13. http://delicious.com/
    • Social Bookmarking
    • Create Current event lists for users
    • Users can assist
    • Take your bookmarks with you
    • Use RSS Feed to distribute.
  • 14. RSS Feeds
    • Photos/ Videos
    • New Books from library catalogs
    • LibraryElf
    • Blogs
    • Social Networking
    • Push Content to websites and users
  • 15. Chatting
    • Shameless Plug :)
    • 4000+ chats a month
    • Built on collaboration
    • Coming soon: widgets, full mobile, embedded chat window, & proactive chat options
  • 16. Gaming
    • World of Worldcraft
    • Guitar Hero
    • Wii
    • Gaming Tournaments
    • Gaming Nights
    • Don't forget adults
  • 17. OMG: We R Mobile
    • Text messaging (SMS)
    • Internet
    • Photos
    • Video
    • IM
  • 18. Other Nifty Sites
    • http://www.exploratree.org.uk/
    • Slideshare
    • http://commoncraft.com/
    • http://rollyo.com/ And http://www.google.com/coop/cse/
    • http://www.vizu.com/index.html
    • http://www.doodle.ch
    • http://twitter.com/
    • Firefox and Google Chrome
  • 19. Free Content Sites
    • MySpace Music
    • Hulu
    • Google Maps
    • Creative Commons
  • 20. What's on your radar?
  • 21. Questions/Comments Contact Me: Diana Sachs-Silveira [email_address] Yahoo ID: diverdee987 Facebook/Myspace