Using 2.0 to Promote Libraries By Diana Sachs-Silveira

What is 2.0? Dynamic participation-based collaborative Web as at platform Beta

Dynamic

participation-based

collaborative

Web as at platform

Beta

Popular 2.0 Blogs Wikis Social Networking Social Bookmarking Flickr/ You Tube RSS Feeds Gaming Mobile

Blogs

Wikis

Social Networking

Social Bookmarking

Flickr/ You Tube

RSS Feeds

Gaming

Mobile

Blogs What is a blog? Library Blogs Viral News (Share the news)‏ Community Blogs Connect with users and community

What is a blog?

Library Blogs

Viral News (Share the news)‏

Community Blogs

Connect with users and community

Tips for successful blogging Be yourself, find your voice Post regularly 1 PERSON in charge, many authors Find your niche, 'long tail' Use photos From its name, font and color- it should define 'you' and your audience Promote/Link to other blogs and comment

Be yourself, find your voice

Post regularly

1 PERSON in charge, many authors

Find your niche, 'long tail'

Use photos

From its name, font and color- it should define 'you' and your audience

Promote/Link to other blogs and comment

Marketing Using Blogs 'Steal This Blog' – help others create content (bloggers are looking it) e.g. The Director's Chair Tampa Area Blogs http://tampabayparent.com/blog/ http:// www.tampabay.com /blogs/ Others? Support your community Promote your programs and resources

'Steal This Blog' – help others create content (bloggers are looking it) e.g. The Director's Chair

Tampa Area Blogs

http://tampabayparent.com/blog/

http:// www.tampabay.com /blogs/

Others?

Support your community

Promote your programs and resources

Wikis What is a wiki? Community Created Content ( business resources , book discussion groups , subject guides , community feedback/fundraising , teen poetry ) Wikipedia: Does your library have a Wikipedia presence? Librarian – added content to Tampa articles

What is a wiki?

Community Created Content ( business resources , book discussion groups , subject guides , community feedback/fundraising , teen poetry )

Wikipedia:

Does your library have a Wikipedia presence?

Librarian – added content to Tampa articles

Social Networking online community of people who share interests and activities web based and provide a variety of ways for users to interact Most common: MySpace and Facebook Others to consider: Ning , Second Life Webkinz

online community of people who share interests and activities

web based and provide a variety of ways for users to interact

Most common: MySpace and Facebook

Others to consider:

Ning ,

Second Life

Webkinz

MySpace Update regularly Post 'Thanks for the Add' Create widgets Use Widgets Post to schools and groups that are relevant Use Events

Update regularly

Post 'Thanks for the Add'

Create widgets

Use Widgets

Post to schools and groups that are relevant

Use Events

Facebook Create a fan-base Update content Post 'Events' Create Apps Join Groups and promote the library Start a group Advertise w/ fliers

Create a fan-base

Update content

Post 'Events'

Create Apps

Join Groups and promote the library

Start a group

Advertise w/ fliers

Flickr/ YouTube Promote Programs Virtual Tour of your library “ live” book reviews The Director's Chair Use 'Creative Commons' for your resources

Promote Programs

Virtual Tour of your library

“ live” book reviews

The Director's Chair

Use 'Creative Commons' for your resources

http://delicious.com/ Social Bookmarking Create Current event lists for users Users can assist Take your bookmarks with you Use RSS Feed to distribute.

Social Bookmarking

Create Current event lists for users

Users can assist

Take your bookmarks with you

Use RSS Feed to distribute.

RSS Feeds Photos/ Videos New Books from library catalogs LibraryElf Blogs Social Networking Push Content to websites and users

Photos/ Videos

New Books from library catalogs

LibraryElf

Blogs

Social Networking

Push Content to websites and users

Chatting Shameless Plug :) 4000+ chats a month Built on collaboration Coming soon: widgets, full mobile, embedded chat window, & proactive chat options

Shameless Plug :)

4000+ chats a month

Built on collaboration

Coming soon: widgets, full mobile, embedded chat window, & proactive chat options

Gaming World of Worldcraft Guitar Hero Wii Gaming Tournaments Gaming Nights Don't forget adults

World of Worldcraft

Guitar Hero

Wii

Gaming Tournaments

Gaming Nights

Don't forget adults

OMG: We R Mobile Text messaging (SMS) Internet Photos Video IM

Text messaging (SMS)

Internet

Photos

Video

IM

Other Nifty Sites http://www.exploratree.org.uk/ Slideshare http://commoncraft.com/ http://rollyo.com/ And http://www.google.com/coop/cse/ http://www.vizu.com/index.html http://www.doodle.ch http://twitter.com/ Firefox and Google Chrome

http://www.exploratree.org.uk/

Slideshare

http://commoncraft.com/

http://rollyo.com/ And http://www.google.com/coop/cse/

http://www.vizu.com/index.html

http://www.doodle.ch

http://twitter.com/

Firefox and Google Chrome

Free Content Sites MySpace Music Hulu Google Maps Creative Commons

MySpace Music

Hulu

Google Maps

Creative Commons

What's on your radar?

Questions/Comments Contact Me: Diana Sachs-Silveira [email_address] Yahoo ID: diverdee987 Facebook/Myspace