On-Site – what room
How long is the course?
Who is your audience?
What is their goal?
What 1 thing overall should attendees
walk away with in this time frame?
Can this be broken down into points?
Avoid cute names
Title should give an idea of
Creating the description
To the point – no more than 3-4 sentences
Watch language for over-promises
“Learn” “Become an Expert”
They can “Listen” “demonstrate” “practice”
Chairs should face away from the door and
windows if possible, to minimize distractions.
Avoid having the sun in anyone's eyes or having
glare interfere with their ability to see any
What type of seating?
Is the class hands-on?
How many are expected?
What style is the class?
Managing the Unexpected Audience
They may forget
what you said, but
they will never
forget how you
made them feel. –
Carl W. Buechner
Quotes from: http://goo.gl/vESFJ
Know Your Audience
Know Your Topic
Bring Your Passion
Tips for Success
Know Your Material
Get to a Room Early and “Own it”
Know: Your audience wants you to succeed
Don’t Apologize for nerves
Focus on the message
Dress Comfortable but Professional